Kicking off with the upcoming 2019 NFL playoffs, the deal will see Caesars create one-of-a-kind experiences for football fans with the help of its casino properties, celebrity chefs, musical artists and a wide range of entertainment elements. Caesars will have exclusive rights to employ the NFL trademark in the U.K. and the U.S., to promote its portfolio of properties including its casinos.
The group will also be allowed to activate at banner NFL events such as the Super Bowl and the NFL Draft.
"We couldn't be more excited to work with one of the world's largest gaming and entertainment companies," says Renie Anderson, senior vice president, partnerships, sponsorships and consumer products, NFL. "Combining the NFL with Caesars' expertise in world-class entertainment will provide our fans unique experiences both here in the United States and abroad."
To date, seven NFL teams have partnerships with Caesars Entertainment including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders and Philadelphia Eagles.
The relationships and new League deal are for the casino category only and do not extend to sports betting, daily fantasy or hotels/resorts. Caesars is one of the properties on the Las Vegas Strip that will host select portions of the NFL Draft in association with the City of Las Vegas.