Bounty and BuzzFeed’s Tasty are teaming up with Hall of Fame college basketball analyst Dick Vitale for a recipe series for the NCAA Basketball tournament season.
The video is one of a two-part series in partnership with BuzzFeed’s Tasty. Bounty and Tasty are launching the videos during this year’s Basketball Mayhem.
“I’ve been a sportscaster for over 40 years, and Tourney Time never gets old,” says Vitale. “The celebrations on and off the court are awesome, baby, and if I could join Bounty in providing fans with some quick food inspiration for their celebrations, then that’s a big W!”
“Tourney Time’s quick-paced nature is a great place for the Quicker Picker Upper to play,” says Jacques Hagopian, brand director, Bounty, Procter & Gamble. “And who better to celebrate the surprising wins, upsets and all the spills and messes in between than with Dickie V.”
The series started March 18 on Bounty’s, Tasty’s and Vitale’s social channels.