Burton Snowboards has unveiled the 2014 U.S. team uniforms that will be worn by the U.S. snowboarding team at the 2014 Winter Olympics.
The Sochi Games will mark the third consecutive Olympics where Burton has partnered with U.S. Ski & Snowboard Association to create uniforms for the riders.
"USSA is proud to have snowboarding's most iconic brand as our Olympic Team Uniform partner,” says Michael Jaquet, chief marketing officer, USSA. “Burton has once again raised the bar on design, function and style with this kit, and we congratulate them on once again capturing both the Olympic and American spirit in a uniform the athletes will be proud to wear."
For the design of the 2014 uniforms, Burton turned to America's heritage for inspiration, specifically handcrafted patchwork quilts, the American flag and corduroy.
Burton also designed all items that will be worn under the jacket and pants, including first-layer bottoms and tops, three different beanies, gloves/mitts and a pull-over fleece.
"We're really proud that the 2014 uniform builds on Burton's legacy of creating fun, unconventional designs that stray from the formal, traditional look of most uniforms," says Greg Dacyshyn, chief creative officer, Burton Snowboards. "The vintage quilt and flag print of the jacket combined with the corduroy pants give the uniform an 'heirloom hippy' vibe that lines up with snowboarding's laid-back culture while paying respect to America's longstanding creative heritage. It will stand out in Sochi for sure."