Each can/bottle will also feature a Snapcode to unlock Bud Bowl-style game and team-specific Snaptchat filters.
This year’s aluminum bottle and can designs will feature each team logo as well as catch phrase or rallying cry from each NFL franchise. Additionally, each can/bottle will feature Snapcodes that consumers can use to unlock Bud Bowl-style game and team-specific Snapchat filters. The Snapcodes will also unlock a chance to win Super Bowl LII tickets.
In addition to the 28 new aluminum bottle designs, Bud Light will also release a special 36-pack of cans with all 32 NFL teams represented.
The updated looks are now available in select markets and will be available nationwide later this month.
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