Each can/bottle will also feature a Snapcode to unlock Bud Bowl-style game and team-specific Snaptchat filters.
NORTH AMERICA–The National Football League and Bud Light have teamed up to reveal 28 new aluminum bottle designs to celebrate NFL teams across the country ahead of the 2017-18 season.
This year’s aluminum bottle and can designs will feature each team logo as well as catch phrase or rallying cry from each NFL franchise. Additionally, each can/bottle will feature Snapcodes that consumers can use to unlock Bud Bowl-style game and team-specific Snapchat filters. The Snapcodes will also unlock a chance to win Super Bowl LII tickets.
In addition to the 28 new aluminum bottle designs, Bud Light will also release a special 36-pack of cans with all 32 NFL teams represented.
The updated looks are now available in select markets and will be available nationwide later this month.