Brick Lane Bikes Expands Apparel Offerings

Foundry Brands has negotiated a deal for the urban cycling brand Brick Lanes Bikes London with clothing company Heritage Apparel.

April 6, 2018

Brick Lane Bikes Expands Apparel Offerings

Foundry Brands has negotiated a deal for the urban cycling brand Brick Lanes Bikes London with clothing company Heritage Apparel.

Heritage Apparel is developing a collection of cycle-inspired casualwear under the BLB London brand. The first collection for spring/summer '16 will consist of t-shirts, sweats, hoodies, track pants and shorts and will be followed by a larger line for fall/winter that will also include outerwear and woven shirts.

“Since our collaboration with H&M in 2013, we have been looking to see the brand fully developed into the fashion and apparel categories," says Feya Buchwald, founder, Brick Lane Bikes. "Heritage have developed a great collection that really captures the essence of our brand, and we feel will appeal to a fashion-led aspirational customer the as well as the guys riding the fixed-wheel track bikes."

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