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Brevettar Announces Multi-Year Agreement with Trends International

Publisher and manufacturer of licensed posters and calendars will offer collector's editions featuring athletes.

License Global

August 27, 2021

1 Min Read
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Brevettar, the full-service sports licensing agency, has announced a multi-year agreement with Trends International, publisher and manufacturer of licensed posters, calendars, stickers and social stationery products. 

Trends will offer fans collector's edition calendars and posters featuring athletes Michael Jordan, Wayne Gretzky, and Tiger Woods through the new deal. 

"Trends is flattered and excited to design new products featuring Michael Jordan, Tiger Woods and Wayne Gretzky through our collaboration with Upper Deck," says Jeff Loeser, senior vice president, licensing, Trends International. "They are the biggest, most influential sports icons in history. These incredible athletes are a perfect fit for our range of poster and social stationery products and retail distribution."

The new portfolio of posters is expected to launch later this fall and will be available exclusively at ShopTrends.com. Collector's edition 2023 calendars are scheduled to release in fall 2022.

"The new collaboration between Upper Deck and Trends fits perfectly with Brevettar's mission to produce top quality products with best-in-class companies, featuring the most iconic athletes and brands in the world," says Stu Crystal, general manager, Brevettar.   

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Trends International

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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