September 26, 2019
The deal is the first of its kind for the MLSPA. It will leverage BreakingT’s social data-informed approach to identify MLS player accomplishments and trends. Collected data will then be used to develop merchandise for the public. Data collection will start with the end of the regular season and the beginning of the 2019 MLS Cup Playoffs.
“What BreakingT does with micro-moment and hot-market merchandise has never been done before with MLS players,” says Alex Welsh, chief executive officer, BreakingT. “And we’re thrilled to serve MLS fans and drive incremental revenue for the Players Association.”
BreakingT’s MLSPA-licensed products hit the market immediately and can be purchased online at BreakingT.com, Bleacher Report and Amazon.
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