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Tom Brady has emerged from the 2015-16 season as the NFL Players Associations' leading player for sales of officially licensed merchandise.
April 6, 2018
2 Min Read
Total player merchandise sales for the year topped $1.5 billion.
Tom Brady has emerged from the 2015-16 season as the NFL Players Associations' top performer in the arena of licensed merchandise sales.
Brady took the lead back from Russell Wilson, who was the best-selling player for the previous two quarters. Rankings are based on total sales from March 1, 2015, through February 29, 2016.
NFLPA licensees generated retail sales exceeding $1.5 billion during the year.
Rounding out the season-ending top five are the recently retired Peyton Manning as well as Wilson, Aaron Rodgers and Dez Bryant.
The list is released quarterly by the NFLPA, via its licensing and marketing arm NFL Players Inc., and is based on data reported from more than 80 NFLPA licensees such as Fanatics, Nike, Majestic Athletic, Outerstuff, Forever Collectibles, Fathead, McFarlane Toys, Bleacher Creatures, FBF Originals, 500 Level, FanPrint, Photo File and New Era.
Highlights from the NFLPA’s fourth quarter (Dec. 1, 2015-Feb. 29, 2016) include:
Brady, Newton, Beckham Jr., Luke Kuechly and Gronkowski are among the most popular players when it comes to kids’ toys and apparel.
Von Miller, Super Bowl MVP, joined the list for the first time since the NFLPA began compiling data on total sales in 2013, thanks in large part to big sales from kids’ jerseys from Outerstuff.
The Seahawks are the team with the most players ranked among the Top 50 including Wilson (No. 3), Richard Sherman (No. 14), Marshawn Lynch (No. 15), Jimmy Graham (No. 22), Kam Chancellor (No. 40) and Earl Thomas (No. 50).
NFLPA Top 50 Player Sales Year-End Rankings (March 1, 2015-Feb. 29, 2016)
Tom Brady, QB, New England Patriots
Peyton Manning, QB, Denver Broncos
Russell Wilson, QB, Seattle Seahawks
Aaron Rodgers, QB, Green Bay Packers
Dez Bryant, WR, Dallas Cowboys
Odell Beckham Jr., WR, New York Giants
Cam Newton, QB, Carolina Panthers
Rob Gronkowski, TE, New England Patriots
J.J. Watt, DE, Houston Texans
Jason Witten, TE, Dallas Cowboys
Luke Kuechly, LB, Carolina Panthers
Tony Romo, QB, Dallas Cowboys
Colin Kaepernick, QB, San Francisco 49ers
Richard Sherman, DB, Seattle Seahawks
Marshawn Lynch, RB, Seattle Seahawks
Marcus Mariota, QB, Tennessee Titans
Antonio Brown, WR, Pittsburgh Steelers
Clay Matthews, LB, Green Bay Packers
Andrew Luck, QB, Indianapolis Colts
Drew Brees, QB, New Orleans Saints
DeMarco Murray, RB, Philadelphia Eagles
Jimmy Graham, TE, Seattle Seahawks
Julian Edelman, WR, New England Patriots
Von Miller, LB, Denver Broncos
Teddy Bridgewater, QB, Minnesota Vikings
Larry Fitzgerald, WR, Arizona Cardinals
Jordy Nelson, WR, Green Bay Packers
Calvin Johnson, WR, Detroit Lions
Derek Carr, QB, Oakland Raiders
Jameis Winston, QB, Tampa Bay Buccaneers
Amari Cooper, WR, Oakland Raiders
Ben Roethlisberger, QB, Pittsburgh Steelers
Le'Veon Bell, RB, Pittsburgh Steelers
Ryan Tannehill, QB, Miami Dolphins
Eli Manning, QB, New York Giants
A.J. Green, WR, Cincinnati Bengals
Demaryius Thomas, WR, Denver Broncos
Matt Forte, RB, Chicago Bears
Eddie Lacy, RB, Green Bay Packers
Kam Chancellor, SS, Seattle Seahawks
Joe Haden, DB, Cleveland Browns
Khalil Mack, LB, Oakland Raiders
Jarryd Hayne, RB, San Francisco 49ers
Jamaal Charles, RB, Kansas City Chiefs
Darrelle Revis, DB, New York Jets
Philip Rivers, QB, San Diego Chargers
Sammy Watkins, WR, Buffalo Bills
Greg Olsen, TE, Carolina Panthers
LeSean McCoy, RB, Buffalo Bills
Earl Thomas, DB, Seattle Seahawks
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