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Brady Tops NFLPA Sales

Tom Brady has emerged from the 2015-16 season as the NFL Players Associations' leading player for sales of officially licensed merchandise.

April 6, 2018

2 Min Read

Total player merchandise sales for the year topped $1.5 billion.

Tom Brady has emerged from the 2015-16 season as the NFL Players Associations' top performer in the arena of licensed merchandise sales.

Brady took the lead back from Russell Wilson, who was the best-selling player for the previous two quarters. Rankings are based on total sales from March 1, 2015, through February 29, 2016.

NFLPA licensees generated retail sales exceeding $1.5 billion during the year.

Rounding out the season-ending top five are the recently retired Peyton Manning as well as Wilson, Aaron Rodgers and Dez Bryant.

The list is released quarterly by the NFLPA, via its licensing and marketing arm NFL Players Inc., and is based on data reported from more than 80 NFLPA licensees such as Fanatics, Nike, Majestic Athletic, Outerstuff, Forever Collectibles, Fathead, McFarlane Toys, Bleacher Creatures, FBF Originals, 500 Level, FanPrint, Photo File and New Era. 

Highlights from the NFLPA’s fourth quarter (Dec. 1, 2015-Feb. 29, 2016) include:

  • Brady, Newton, Beckham Jr., Luke Kuechly and Gronkowski are among the most popular players when it comes to kids’ toys and apparel.

  • Von Miller, Super Bowl MVP, joined the list for the first time since the NFLPA began compiling data on total sales in 2013, thanks in large part to big sales from kids’ jerseys from Outerstuff.

  • The Seahawks are the team with the most players ranked among the Top 50 including Wilson (No. 3), Richard Sherman (No. 14), Marshawn Lynch (No. 15), Jimmy Graham (No. 22), Kam Chancellor (No. 40) and Earl Thomas (No. 50).

NFLPA Top 50 Player Sales Year-End Rankings (March 1, 2015-Feb. 29, 2016)

  1. Tom Brady, QB, New England Patriots

  2. Peyton Manning, QB, Denver Broncos

  3. Russell Wilson, QB, Seattle Seahawks

  4. Aaron Rodgers, QB, Green Bay Packers

  5. Dez Bryant, WR, Dallas Cowboys

  6. Odell Beckham Jr., WR, New York Giants

  7. Cam Newton, QB, Carolina Panthers

  8. Rob Gronkowski, TE, New England Patriots

  9. J.J. Watt, DE, Houston Texans

  10. Jason Witten, TE, Dallas Cowboys

  11. Luke Kuechly, LB, Carolina Panthers

  12. Tony Romo, QB, Dallas Cowboys

  13. Colin Kaepernick, QB, San Francisco 49ers

  14. Richard Sherman, DB, Seattle Seahawks

  15. Marshawn Lynch, RB, Seattle Seahawks

  16. Marcus Mariota, QB, Tennessee Titans

  17. Antonio Brown, WR, Pittsburgh Steelers

  18. Clay Matthews, LB, Green Bay Packers

  19. Andrew Luck, QB, Indianapolis Colts

  20. Drew Brees, QB, New Orleans Saints

  21. DeMarco Murray, RB, Philadelphia Eagles

  22. Jimmy Graham, TE, Seattle Seahawks

  23. Julian Edelman, WR, New England Patriots

  24. Von Miller, LB, Denver Broncos

  25. Teddy Bridgewater, QB, Minnesota Vikings

  26. Larry Fitzgerald, WR, Arizona Cardinals

  27. Jordy Nelson, WR, Green Bay Packers

  28. Calvin Johnson, WR, Detroit Lions

  29. Derek Carr, QB, Oakland Raiders

  30. Jameis Winston, QB, Tampa Bay Buccaneers

  31. Amari Cooper, WR, Oakland Raiders

  32. Ben Roethlisberger, QB, Pittsburgh Steelers

  33. Le'Veon Bell, RB, Pittsburgh Steelers

  34. Ryan Tannehill, QB, Miami Dolphins

  35. Eli Manning, QB, New York Giants

  36. A.J. Green, WR, Cincinnati Bengals

  37. Demaryius Thomas, WR, Denver Broncos

  38. Matt Forte, RB, Chicago Bears

  39. Eddie Lacy, RB, Green Bay Packers

  40. Kam Chancellor, SS, Seattle Seahawks

  41. Joe Haden, DB, Cleveland Browns

  42. Khalil Mack, LB, Oakland Raiders

  43. Jarryd Hayne, RB, San Francisco 49ers

  44. Jamaal Charles, RB, Kansas City Chiefs

  45. Darrelle Revis, DB, New York Jets

  46. Philip Rivers, QB, San Diego Chargers

  47. Sammy Watkins, WR, Buffalo Bills

  48. Greg Olsen, TE, Carolina Panthers

  49. LeSean McCoy, RB, Buffalo Bills

  50. Earl Thomas, DB, Seattle Seahawks

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