New England Patriots quarterback Tom Brady has won another championship, this time in retail, topping the NFLPA's Top 50 Player Sales list for Q1 of fiscal year 2016.
April 6, 2018
New England Patriots quarterback Tom Brady has won another championship, this time in retail, topping the NFLPA's Top 50 Player Sales list for Q1 of fiscal year 2016.
The list, which is released quarterly by NFL Players Inc. (the marketing and licensing arm of the NFLPA), is based on total sales of all officially licensed merchandise from March 1 through May 31, 2015.
The Super Bowl XLIX champion unseated Russell Wilson of the Seattle Seahawks, who topped player sales on the fiscal year 2015 year-end report (Brady came in at No. 3).
Quarterbacks dominated during FY16 Q1, which is historically the lowest quarter in terms of sales volume for licensees, with Brady, the San Francisco 49ers’ Colin Kaepernick, Wilson, the Green Bay Packers’ Aaron Rodgers and the Denver Broncos’ Peyton Manning in the top five spots.
All told the list combine overall sales of licensed products from online and traditional retail outlets as reported by more than 80 NFLPA licensees including Nike, VF Imagewear, Fanatics, Outerstuff, Fathead, McFarlane Toys, Oyo Sports, Bleacher Creatures, FBF Originals, Forever Collectibles, FanPrint and Photo File.
Additional highlights of the FY16 Q1 list include:
Brady outsold all players in Oyo Sports mini-figures, Forever Collectibles bobbleheads, Fatheads and Lids custom player headwear.
Wilson was most popular among kids in hard lines and apparel, which includes licensees Bleacher Creatures, Outerstuff and Oyo Sports.
In women’s apparel, the San Francisco 49ers’ Colin Kaepernick reigned supreme with Brady, Wilson, Green Bay Packers’ Aaron Rodgers and Houston Texans defensive end J.J. Watt rounding out the top five.
Appearing for the first time on a Top 50 report was Cleveland Browns cornerback Haden and Miami Dolphins defensive lineman Ndamukong Suh.
Tennessee Titans’ Marcus Mariota, Tampa Bay Buccaneers’ Jameis Winston and wide receiver Kevin White of the Chicago Bears were the only rookies among the FY16 Q1 top 50 best-sellers.
Mariota also led in collegiate co-brand hard lines which includes licensees Oyo Sports, Fanatics, Forever Collectibles, Team Beans and Team Spirit Store; a pair of surprises on the collegiate co-brand list included Washington Redskins quarterback Colt McCoy and Eagles quarterback Tim Tebow in the 10th and 11th spots, respectively. Tebow returns to the Top 50 report for the first time since 2012.
Joe Thomas of the Browns was the first offensive lineman to appear on the report since the NFLPA began compiling in 2012.
The New York Giants' Odell Beckham jumped from the NFLPA Rising 50 list, which projects future top sellers of licensed merchandise, into eighth place on the overall Q1 list. Other Rising 50 players who moved from prospects to emerging retail stars included Raiders linebacker Khalil Mack, Pittsburgh Steelers wide receiver Antonio Brown, Patriots wide receiver Julian Edelman Bears wide receiver Alshon Jeffery, Jacksonville Jaguars quarterback Blake Bortles and 49ers running back Carlos Hyde.
NFLPA Top 50 Player Sales Rankings–FY16 Q1 (March 1-May 31, 2015):
Tom Brady, New England Patriots
Colin Kaepernick, San Francisco 49ers
Russell Wilson, Seattle Seahawks
Aaron Rodgers, Green Bay Packers
Peyton Manning, Denver Broncos
J.J. Watt, Houston Texans
Richard Sherman, Seattle Seahawks
Odell Beckham, Jr., New York Giants
Marcus Mariota, Tennessee Titans
Jameis Winston, Tampa Bay Buccaneers
DeMarco Murray, Philadelphia Eagles
Jimmy Graham, Seattle Seahawks
Joe Haden, Cleveland Browns
Rob Gronkowski, New England Patriots
LeSean McCoy, Buffalo Bills
Andrew Luck, Indianapolis Colts
Jordy Nelson, Green Bay Packers
Dez Bryant, Dallas Cowboys
Clay Matthews, Green Bay Packers
Navorro Bowman, San Francisco 49ers
Darrelle Revis, New York Jets
Ndamukong Suh, Miami Dolphins
Brandon Marshall, New York Jets
Marshawn Lynch, Seattle Seahawks
Drew Brees, New Orleans Saints
Khalil Mack, Oakland Raiders
Johnny Manziel, Cleveland Browns
Earl Thomas, Seattle Seahawks
Antonio Brown, Pittsburgh Steelers
Derek Carr, Oakland Raiders
Tim Tebow, Philadelphia Eagles
Jason Witten, Dallas Cowboys
Calvin Johnson, Detroit Lions
Sammy Watkins, Buffalo Bills
Julian Edelman, New England Patriots
Tony Romo, Dallas Cowboys
Eddie Lacy, Green Bay Packers
Alshon Jeffery, Chicago Bears
Patrick Willis, San Francisco 49ers*
Luke Kuechly, Carolina Panthers
Teddy Bridgewater, Minnesota Vikings
Kam Chancellor, Seattle Seahawks
Blake Bortles, Jacksonville Jaguars
Ryan Tannehill, Miami Dolphins
Joe Thomas, Cleveland Browns
Kevin White, Chicago Bears
Eric Reid, San Francisco 49ers
Philip Rivers, San Diego Chargers
Carlos Hyde, San Francisco 49ers
Demaryius Thomas, Denver Broncos
You May Also Like