Brady Leads NFLPA Sales

New England Patriots quarterback Tom Brady has won another championship, this time in retail, topping the NFLPA's Top 50 Player Sales list for Q1 of fiscal year 2016.

April 6, 2018

The list, which is released quarterly by NFL Players Inc. (the marketing and licensing arm of the NFLPA), is based on total sales of all officially licensed merchandise from March 1 through May 31, 2015.

The Super Bowl XLIX champion unseated Russell Wilson of the Seattle Seahawks, who topped player sales on the fiscal year 2015 year-end report (Brady came in at No. 3).

Quarterbacks dominated during FY16 Q1, which is historically the lowest quarter in terms of sales volume for licensees, with Brady, the San Francisco 49ers’ Colin Kaepernick, Wilson, the Green Bay Packers’ Aaron Rodgers and the Denver Broncos’ Peyton Manning in the top five spots.

All told the list combine overall sales of licensed products from online and traditional retail outlets as reported by more than 80 NFLPA licensees including Nike, VF Imagewear, Fanatics,

Outerstuff, Fathead, McFarlane Toys, Oyo Sports, Bleacher Creatures, FBF Originals, Forever Collectibles, FanPrint and Photo File.

Additional highlights of the FY16 Q1 list include:

Brady outsold all players in Oyo Sports mini-figures, Forever Collectibles bobbleheads, Fatheads and Lids custom player headwear.
Wilson was most popular among kids in hard lines and apparel, which includes licensees Bleacher Creatures, Outerstuff and Oyo Sports.
In women’s apparel, the San Francisco 49ers’ Colin Kaepernick reigned supreme with Brady, Wilson, Green Bay Packers’ Aaron Rodgers and Houston Texans defensive end J.J. Watt rounding out the top five.
Appearing for the first time on a Top 50 report was Cleveland Browns cornerback Haden and Miami Dolphins defensive lineman Ndamukong Suh.
Tennessee Titans’ Marcus Mariota, Tampa Bay Buccaneers’ Jameis Winston and wide receiver Kevin White of the Chicago Bears were the only rookies among the FY16 Q1 top 50 best-sellers.
Mariota also led in collegiate co-brand hard lines which includes licensees Oyo Sports, Fanatics, Forever Collectibles, Team Beans and Team Spirit Store; a pair of surprises on the collegiate co-brand list included Washington Redskins quarterback Colt McCoy and Eagles quarterback Tim Tebow in the 10th and 11th spots, respectively. Tebow returns to the Top 50 report for the first time since 2012.
Joe Thomas of the Browns was the first offensive lineman to appear on the report since the NFLPA began compiling in 2012.
The New York Giants' Odell Beckham jumped from the NFLPA Rising 50 list, which projects future top sellers of licensed merchandise, into eighth place on the overall Q1 list. Other Rising 50 players who moved from prospects to emerging retail stars included Raiders linebacker Khalil Mack, Pittsburgh Steelers wide receiver Antonio Brown, Patriots wide receiver Julian Edelman Bears wide receiver Alshon Jeffery, Jacksonville Jaguars quarterback Blake Bortles and 49ers running back Carlos Hyde.