Bogg Teams Up with WinCraft by Fanatics for NFL Game Day Bags

Bags and accessories brand, Bogg, has announced an exclusive partnership with WinCraft by Fanatics, a provider of officially licensed hardgoods and non-apparel products. This deal marks the beginning of a strategic alliance, launching a unique collection of game day totes featuring top NFL and collegiate teams, which will be available for fans starting in February. 

“We’re thrilled to partner with WinCraft by Fanatics and bring fans the official bag of game day,” says Kim Vaccarella, chief executive officer, founder, Bogg. “Our bags have always been about enhancing life’s moments through functionality and style and now we’re extending that to the energy and excitement of game day. With Bogg, fans can proudly carry their team spirit, while enjoying the durability and versatility our bags are known for, whether tailgating or cheering in the stands.” 

The new collection will be available in three sizes: Original, Baby and Bitty, offering fans versatile options. While the initial launch features a collection of 33 NFL and collegiate teams, plans are in place to expand to additional leagues and teams in the future. 

“We’re excited to bring together the Bogg and WinCraft by Fanatics brands to launch a new line of sports-inspired bags that seamlessly blend style, function and, of course, team spirit,” says John Killen, president, WinCraft. “This collaboration will provide sports fans everywhere with high-quality, durable products to proudly showcase their pride and passion on game days and beyond.” 

Related:Leeds United Football Club Partners with Fanatics

Founded in 2008 by Vaccarella, Bogg has rapidly grown into a leader in the fashion and accessories industry with its distinctive, washable totes. With over four million products sold across 15,000 stores, Amazon and its proprietary site, Bogg is on track to exceed $100 million in sales this year and has reached $200 million in lifetime sales. 

The first collection drop launches mid-February at Boggbag.com and Fanatics.com. To preorder, visit Boggbag.com/collections/fanatics.