Body Glove Inks Deal with ESI for Consumer Electronics

Multiyear agreement sees ESI Cases & Accessories license Body Glove in the consumer electronics market.

January 4, 2023

Body Glove surfboard. Body Glove

Action-sports brand, Body Glove, has announced a new licensee deal to expand its consumer electronics business. The multiyear agreement will see ESI Cases & Accessories license Body Glove in the consumer electronics market across the U.S., Canada and Latin America.

Body Glove is synonymous with water-based sports equipment, swimwear and casual apparel. The company sits within the

Marquee Brands

portfolio, selling wetsuits, hard goods such as ISUPS, and men’s, women’s and kids’ apparel.

“We are delighted to announce our partnership with ESI,” says Pete Maule, executive vice president and general manager, outdoor sports, Marquee Brands. “As leaders in the consumer electronics space, they bring exceptional product design and distribution to this important category. They have a clear vision and strategy to develop innovative products catered to our customers and their lifestyles.”

The new partnership will allow ESI Cases & Accessories to design, develop and distribute a wide-ranging assortment

of Body Glove electronics. The product range will consist of power banks, mobile phone cables, car chargers, AC chargers, FM transmitters, screen protection, windshield mounts, Bluetooth speakers, earbuds, headphones and audio and video accessories.

“Given our focus on innovation and technology, our team is excited for Body Glove’s expansion into electronics,” says Elliot Azoulay, chief executive officer, ESI. “With our wide range of resources, we are confident that we can grow Body Glove into a meaningful brand for us and our retail customers.”

The new Body Glove electronics collection will begin shipping in the third quarter of 2023. The deal was brokered by Starwood Brands; a brand licensing agency which represents top-tier manufacturers in their licensing partnerships.