Sponsored By

Body Glove Inks Deal with ESI for Consumer Electronics

Multiyear agreement sees ESI Cases & Accessories license Body Glove in the consumer electronics market.

License Global

January 4, 2023

1 Min Read
Body Glove surfboard.
Body Glove surfboard. Body Glove

Action-sports brand, Body Glove, has announced a new licensee deal to expand its consumer electronics business. The multiyear agreement will see ESI Cases & Accessories license Body Glove in the consumer electronics market across the U.S., Canada and Latin America. 

Body Glove is synonymous with water-based sports equipment, swimwear and casual apparel. The company sits within the Marquee Brands portfolio, selling wetsuits, hard goods such as ISUPS, and men’s, women’s and kids’ apparel. 

“We are delighted to announce our partnership with ESI,” says Pete Maule, executive vice president and general manager, outdoor sports, Marquee Brands. “As leaders in the consumer electronics space, they bring exceptional product design and distribution to this important category. They have a clear vision and strategy to develop innovative products catered to our customers and their lifestyles.” 

The new partnership will allow ESI Cases & Accessories to design, develop and distribute a wide-ranging assortment of Body Glove electronics. The product range will consist of power banks, mobile phone cables, car chargers, AC chargers, FM transmitters, screen protection, windshield mounts, Bluetooth speakers, earbuds, headphones and audio and video accessories. 

Related:Marquee Brands Acquires Body Glove

“Given our focus on innovation and technology, our team is excited for Body Glove’s expansion into electronics,” says Elliot Azoulay, chief executive officer, ESI. “With our wide range of resources, we are confident that we can grow Body Glove into a meaningful brand for us and our retail customers.” 

The new Body Glove electronics collection will begin shipping in the third quarter of 2023. The deal was brokered by Starwood Brands; a brand licensing agency which represents top-tier manufacturers in their licensing partnerships.

Read more about:

Marquee Brands

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like