Silverstone, home of British Motor Racing, has appointed Blonde Sheep Licensing to be the exclusive licensing agent for the company globally.

April 6, 2018

1 Min Read

Silverstone, home of British Motor Racing, has appointed Blonde Sheep Licensing to be the exclusive licensing agent for the company globally.

Blonde Sheep will initially focus on securing licensing deals in categories including apparel, toys, video games, paper products, gifts and homewares.

Silverstone is a premier motor racing destination in the U.K., as well as one of the most historic circuits in the world. By hosting motor racing events, including the British round of both the Formula 1 and MotoGP world championships, the venue attracts more than a million visitors per year.

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