BLE Focuses on Sports Licensing

EUROPE- With worldwide retail sales of licensed sports products now valued at $24.9 billion*, many of Europe’s leading sports organizations are now expanding their licensing programs to Asia, the U.S and beyond in a bid to further grow the presence of their brands.

April 6, 2018

BLE Focuses on Sports Licensing

Brand Licensing Europe boasts biggest ever sports lineup, a testament to the vitality of sports licensing.

EUROPE- With worldwide retail sales of licensed sports products now valued at $24.9 billion*, a 6 percent growth on the previous year, many of Europe’s leading sports organizations are now expanding their licensing programs to Asia, the U.S and beyond in a bid to further grow the presence of their brands.

Brand Licensing Europe–in partnership with License Global–has published a free, in-depth report on “Sports Licensing in Europe,” which looks at the opportunities available for sports brands in the world of licensing.

The report can be downloaded for free here. 

“Sports licensing has always been big business (just look at sales of English Premier League replica shirts), but now it’s expanding even more rapidly across Europe,” says Anna Knight, Brand Director, Brand Licensing Europe. “This is thanks to brands like British Motor Racing, Juventus Football Club and Tour de France stepping their

operations up a gear and using international agents to manage merchandising, and also inter-brand collaborations that have seen sports companies working with huge consumer brands like Xbox One and PlayStation4.

“Testament to the vitality of the industry, as well as the wealth of opportunities that remain untapped, BLE is boasting its biggest ever sports lineup this year with

exhibitors including FIFA, Juventus Football Club, Dakar, Tour de France, PSG, Rugby World Cup 2019, Dorna Sports and Kitkase.”

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