April 6, 2018
Brand Licensing Europe boasts biggest ever sports lineup, a testament to the vitality of sports licensing.
Brand Licensing Europe–in partnership with License Global–has published a free, in-depth report on “Sports Licensing in Europe,” which looks at the opportunities available for sports brands in the world of licensing.The report can be downloaded for free here.
“Sports licensing has always been big business (just look at sales of English Premier League replica shirts), but now it’s expanding even more rapidly across Europe,” says Anna Knight, Brand Director, Brand Licensing Europe. “This is thanks to brands like British Motor Racing, Juventus Football Club and Tour de France stepping their
“Testament to the vitality of the industry, as well as the wealth of opportunities that remain untapped, BLE is boasting its biggest ever sports lineup this year with
exhibitors including FIFA, Juventus Football Club, Dakar, Tour de France, PSG, Rugby World Cup 2019, Dorna Sports and Kitkase.”
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