The Big3 Basketball League has tapped American lifestyle brand Alex and Ani once again to create the league’s championship rings.

License Global

August 1, 2018

1 Min Read

The Big3 Basketball League has tapped American lifestyle brand Alex and Ani once again to create the league’s championship rings.

For the second year in a row, Alex and Ani teamed with league co-founder, Ice Cube, to design a ring that features different stones in the sign of the winning team’s logo.

Last year’s ring included 18-karat white gold, diamonds and rubies in a rectangular design of the Trilogy team’s logo, a piece of jewelry valued at over $1 million.

The new creation will be presented to the winning team at this year’s championship game.

Founded in 2017, the Big3 Basketball League offers 3-on-3 half court games featuring a roster of former NBA players.

 ​​​​

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like