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Best of License Global Sport Interviews in 2024
As we begin 2025, License Global looks back at last year and picks out key interviews from its issues in 2024. First up, we take a look at sport.
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In February, License Global looked at how The National Football League (NFL), through video game mainstays like “Madden NFL,” apparel and memorabilia sales and, of course, the Super Bowl, uses licensing to stay connected to fans worldwide throughout the year.
Read License Global’s February 2024 issue.
Our May issue delved into a surging interest in baseball and how MLB Players rack up huge scores in licensing.
Read License Global’s May 2024 issue.
Sport was central to our August issue, with the cover story focusing on The Rise of Women’s Sports and Brand Licensing. In the story, we spoke with executives at OneTeam Partners along with licensees, licensors and athletes about how licensing can propel women’s sports higher still.
We also continued exploring brand licensing strategies that define the future of play in the high-octane world of sports and sports fandom.
Read License Global’s August 2024 issue.
As 2024 drew to a close, our December issue looked back at some of the biggest trends and most popular stories this year in brand licensing.
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Dec 2, 2024
