Partnership will allow the baseball team to engage their sponsors and fans with licensed merchandise.

The Boston Red Sox have entered a three-year, exclusive partnership with brand merchandise agency Bensussen Deutsch & Associates.

“We are proud to have worked with the Red Sox for over 10 years,” says Jay Deutsch, chief executive officer and co-founder, BDA. “It is a privilege for all of us at BDA to have an opportunity to work with such an iconic global institution with this three-year exclusive arrangement. Sam and his team are fantastic people who constantly strive for excellence. We are excited to raise the bar to drive innovation and value for the club, its fans and sponsors for the next decade and beyond.”

Under the terms of the agreement, BDA will develop and execute campaigns that enable the Red Sox to engage their sponsors and fans with officially licensed merchandise (including branded headphones and bobbleheads), in-stadium consumer promotions and other key initiatives.

"We have worked with BDA over the past few years to create fun and unique promotional items for our fans," says Sam Kennedy, president, Boston Red Sox. "It's important to us to have a partner that takes the same level of pride in service, and knows the true meaning of partnership and we are pleased to continue our relationship with BDA for the next three years."