As part of the extended agreement, AutoTrader.com will continue its role as the presenting sponsor of NBA on TNT Premiere Week presented by AutoTrader.com, TNT NBA Tip-Off presented by AutoTrader.com, and all NBA TV pre-game shows.
“Our longstanding relationship with the NBA is an integral part of our media strategy, allowing us to engage with millions of NBA fans and educate them on all of the tools AutoTrader offers to make car shopping easier,” says Jessica Stafford, vice president of consumer marketing, Cox Automotive, parent company of AutoTrader.
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