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June 30, 2022
Auburn University Athletics and brand management, marketing and licensing agency, The Brandr Group (TBG), have established a group licensing program for the university's student-athletes covering all the Tigers' 21 varsity sports.
This collaboration creates new opportunities for Auburn University student-athletes who want to use their Name, Image and Likeness (NIL) with the school's official trademarks and logos.
"Partnering with The Brandr Group will tremendously benefit Auburn student-athletes, Auburn Athletics and the Auburn Family," says Allen Greene, director, athletics, Auburn University. "TBG's best-in-class leadership in group licensing will create opportunities that elevate the student-athlete experience while generating merchandise that allows fans to show their Auburn colors."
The partnership with TBG allows for the collective use of student-athletes' NIL in licensing and marketing programs, co-branded with Auburn University logos and marks. Student-athletes will have the option to voluntarily join a group licensing program.
TBG will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes.
"Auburn University has a tradition of success across its athletics programs, and we're thrilled to have the opportunity to support their student-athletes in the NIL space," says Wesley Haynes, chief executive officer, TBG. "Now, Auburn's talented student athletes will be able to benefit from a number of co-branded opportunities spanning across the school's merchandise and sponsorship portfolio. This agreement will also unlock creative new ways to engage dedicated Tigers fans."
Official Auburn University merchandise, including team jerseys with the name and number of various Tigers players who have joined the respective group licensing program, will be available once TBG enters into agreements with applicable school trademark licensees.
Read more about:The Brandr Group
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