AT&T has signed a deal to become the official jersey sponsor for all 12 WNBA teams, becoming the first non-apparel partner to be featured on league jerseys.

License Global

April 9, 2019

1 Min Read

The telecommunications company’s logo will feature prominently on the front of each team’s jersey. Along with the jersey sponsorship, AT&T will also collaborate with the WNBA on various programming initiatives that focus on promoting the role of women in sports.

“The WNBA is deeply committed to empowering and inspiring women,” says Kerry Tatlock, senior vice president, marketing partnerships, WNBA. “AT&T’s groundbreaking commitment to our game, which is anchored on our shared values of diversity and inclusion, make it the perfect partner for the WNBA at this exciting time.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like