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AT&T has signed a deal to become the official jersey sponsor for all 12 WNBA teams, becoming the first non-apparel partner to be featured on league jerseys.
License Global
April 9, 2019
1 Min Read
The telecommunications company’s logo will feature prominently on the front of each team’s jersey. Along with the jersey sponsorship, AT&T will also collaborate with the WNBA on various programming initiatives that focus on promoting the role of women in sports.
“The WNBA is deeply committed to empowering and inspiring women,” says Kerry Tatlock, senior vice president, marketing partnerships, WNBA. “AT&T’s groundbreaking commitment to our game, which is anchored on our shared values of diversity and inclusion, make it the perfect partner for the WNBA at this exciting time.”
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