In addition to producing the playing and training kit for all Arsenal teams, Puma has also acquired the global rights to develop other Arsenal-branded merchandise.
This new commercial partnership represents the biggest deal in Puma and Arsenal's history.
"Arsenal have been a key strategic target for Puma for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club,” says Bjoern Gulden, chief executive officer, Puma. “As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact."
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