April 6, 2018
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal and develop branded merchandise for the team.
In addition to producing the playing and training kit for all Arsenal teams, Puma has also acquired the global rights to develop other Arsenal-branded merchandise.
This new commercial partnership represents the biggest deal in Puma and Arsenal's history.
"Arsenal have been a key strategic target for Puma for a number of years now. Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club,” says Bjoern Gulden, chief executive officer, Puma. “As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact."
The partnership is only the latest football deal for the sports apparel brand, which also recently extended its relationship with the Italian Football Federation and bolstered its portfolio with the additions of licensed product for players Sergio Aguero, Cesc Fabregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Toure.
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