Fermata Partners is on board to support the London-based football team.

Arsenal Football Club has named Fermata Partners as its North American licensing agency.

The Atlanta-based agency will now work to expand the football team’s retail business in North America by partnering with key licensees and retailers.

“As one of the best supported international clubs in North America, Arsenal is highly sought-after by licensees, retailers and consumers,” says Scott Bouyack, founding partner, Fermata Partners. “We are proud to work on behalf of this iconic club, and look forward to collaborating with Arsenal to innovate and deliver new product to its current and future supporters in the region.”

Fermata Partners has already secured several agreements for Arsenal, with the first products expected to hit retail shelves in Q3 and Q4 of this year.

“We are delighted to welcome Fermata Partners as our official master licensee in North America,” says Simon Lilley, retail director, Arsenal. “We see significant opportunities in North America due to our tremendous support across the region and this agreement will give our supporters the chance to buy a wide range of official Arsenal products locally.”

Fermata Partners is owned by CAA Sports, a division of Creative Artists Agency.