Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years, with Anheuser-Busch continuing as the Official Beer Partner of the NBA, Women’s National Basketball Association and NBA Development League, as well as, for the first time, USA Basketball and the league’s Hispanic marketing initiative Noches éne•bé•a.

Also for the first time, Anheuser-Busch and the league will work together to produce an original digital content media series that will appear on NBA-owned properties and will be shared on Anheuser-Busch-owned properties this season.

The new partnership also includes enhanced packaging and marketing rights that will allow Anheuser-Busch to now feature select NBA and team logos collectively on a national basis on cans, bottles and other packaging and in promotional campaigns.