AND1 Gets an Assist from NBA Star Montrezl Harrell
AND1 has partnered with NBA star Montrezl Harrell for a series of activations and an upcoming sneaker drop.
The partnership starts this month with a rededication event in New Orleans, LA at the Guste Community Park. Harrell and AND1 will then head to the NBA Summer League in Las Vegas, Nev. to celebrate the league with the newest crop of professional basketball players. Activations will wrap-up with another court rededication event in Philadelphia, PA.
“People have forgotten that summer was once owned by AND1,” says John Scipio, general manager, AND1. “AND1 will show love to our urban communities while also proving that summer basketball is the season of truth, a season that AND1 owns and true ballers like Montrezl Harrell respect.”
Events come in anticipation of the launch of Harrell’s player edition shoes for the 2020 NBA season. AND1 has appointed a special shoe and apparel designer to work with Harrell in bringing the player’s design ideas to life on the court. Harrell will exclusively wear the shoes during NBA games.
“When I started playing the game of basketball, the love of sneakers went with me as well,” Harrell said on social media when he announced the AND1 partnership. “I used to always watch players create themes and shoes and just be amazed. I just wished that I could be one of those guys. AND1 said they wanted a ‘dawg.’ I stepped up, and here I am.”
Harrell joins NBA star Donovan Mitchell, who also recently launched his own shoe with Adidas.