Airwalk will be featured in Dew Tour’s national marketing and events programs, which span broadcast, print, social media, digital and live events, and will also be features in on-site activations at Dew Tour events from June through December 2015.
Airwalk’s onsite activations will include an interactive booth that takes fans on a journey through time and skate, showcasing the evolution of the brand. Fans will also get a sneak peek of the next generation of Airwalk coming to market in 2016 to commemorate the brand’s 30th anniversary.
Andy McDonald, skateboarder and long-time Airwalk ambassador, will take part in Dew Park competitions, conducting meet-and-greets and posing for photos with fans.
The Dew Tour will travel to three U.S. cities this year and showcase the best of skate, BMX and snow/winter sports. The season kicks off with the first
“Airwalk is a leader in the action sports community,” says Nick Woodhouse, president and chief marketing officer, ABG and owner of Airwalk. “The Dew Tour provides a truly authentic vehicle for original fans and newcomers to connect with Airwalk, while trying back to the brand’s deep-rooted skate heritage.”
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