Little League baseball and soccer have inked a deal with Adidas to make the apparel company the official supplier of league uniforms, footwear and apparel.
Along with the sponsorship, Adidas will design all official on-field uniforms for all Little League World Series events and develop marketing activations for the League.
“Adidas and Little League have long and storied histories in sport, so it’s both an honor and a privilege to partner with like-minded organizations,” says Jeff McGillis, vice president, Adidas U.S. Sports. “We believe that through sport, we have the power to change lives and this new partnership exemplifies our commitment to empower young athletes, provide equal access to sport and help inspire boys and girls to play the sports they love.”
Previous Little League partnerships include the group’s work with New Era for a line of apparel.