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April 6, 2018
Muhammad Ali Enterprises has teamed up with Double D, the worldwide licensee for Adidas combat sports, for a line of boxing performance products, in a deal brokered by IMG Licensing.
The Muhammad Ali by Adidas collection will include technical apparel, footwear and boxing equipment. The footwear will be modeled after the famed white-and-red pair worn by Ali in 1974.
The collection will launch to the trade in January 2014, with product arriving on shelves in the U.S., Europe and Australasia shortly thereafter at boxing and sport specialty stores, Adidas stores and via a dedicated e-commerce website.
"For more than 80 years Adidas has been a leader in the world of sports apparel and equipment,” says Matthew Primack, vice president, IMG Licensing. “The Muhammad Ali by Adidas products extend this competence because Double D will develop products that are technically designed to aid performance while creatively reviving memories of the sport's greatest ambassador at his peak, ensuring his legacy will continue to thrive in boxing gyms and sporting facilities around the world."
Other recent deals for the brand include a partnership with Unibox in the U.K. to create the first-ever official Muhammad Ali boxing ring, and Boxercise for an Ali-branded boxing fitness training program, which launched last year. Both deals were also brokered by IMG.
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