April 5, 2018
Ice Cube’s sports league will wear signature threads from Adidas.
Under the terms of the agreement, Adidas will leverage its style and expertise to outfit all league members with Big3 jerseys. The two companies will also work together to develop a new line of licensed products including hoodies, uniforms, t-shirts and more worldwide.
Additionally,, the Big3 will continue to introduce the sport to new cities and fans across the country and will work with Adidas on local activations that continue the league's commitment to enriching the community.
"The Adidas culture is one imbued with innovation and marked by excellence," says Kwatinetz. "They are a brand that pushes creative boundaries and have consistently redefined their industry. It is because of these shared ideals that BIG3 is proud to name Adidas the league's official apparel sponsor. We look forward to embarking on this partnership with the
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