So So Happy Secures Apparel Deals

Art Impressions has announced three new collaborations with Children’s Apparel Network, Richard Leeds and JCorp to expand its teen/tween lifestyle brand So So Happy into a range of apparel categories.

Children’s Apparel Network will develop a range of products for newborns and infants for 2013. The line will include layette, onesies, sleep and play sets and swimwear, with fashion sets for boys and girls ages 4 to 6 to follow.

Complementing So So Happy’s master apparel license with Jem/Awake, Richard Leeds will offer a range of sleep and loungewear for juniors and women. Richard Leeds also plans to develop robes and intimate apparel.

In Canada, JCorp has signed on to produce a comprehensive offering of children’s and men’s apparel, sleepwear, underwear and swim gear. JCorp will also develop denim collections for the U.S. market.

“We are delighted to be working with these three incredibly strong and creative partners,” says Cindy Bailey, chief executive officer, Art Impressions. “Our mutual efforts are going to bring the So So Happy brand to the next level, and more importantly, raise awareness of our anti-bullying message with kids across the country.”