Rapper Snoop Dogg has teamed up with tattoo artist Mister Cartoon to build the new car care brand Sanctiond. Snoop Dogg is now an equity partner in the company and will also serve as a brand ambassador.
The automotive brand was created by Mister Cartoon to target a younger population of car owners through the integration of music and art into car care products.
The Sanctiond brand currently features a line of 15 products, including car wash, waxes and tire shines, each of which features artwork from Mister Cartoon.
The company plans to introduce an exclusive line of Sanctiond by Snoop Dogg products consisting of waxes, polishes, spray detailers and more. The limited edition line will be designed by Snoop Dogg in conjunction with the Sanctiond team of specialists.
"We have been wanting to do this for years," says Snoop Dogg. "There are no cool brands that represent our lifestyle and with Sanctiond we are excited to bring our communities together through a common love of our cars and the shine we can put on them."