The pop-up will feature Smiley-themed cookies, chocolates, personalized cakes and more.

EUROPE–SmileyWorld has partnered with Trendy Foods to launch an exclusive Smiley Foods pop-up experience at Carrefour retailers across Belgium.  

Dubbed the Smiley Candy Store, the confectionery installment features a range of mix-and-match sweets that feature Smiley’s patented 3D shape and include gummies, embossed jelly candies, gumballs and printed edible sugar paper, as well as a DIY Smiley candy cake.

Other partners include Zaini for chocolates, L’Abbaye and Hellema for cookies, Intersnack for Smiley-themed chips and L’Abeille for fruit snacks and natural juices.

The Smiley pop-ups will run at Carrefour through 2019.