Smiley Plans Cashmere Line

The Smiley Company, owner of the Smiley and SmileyWorld brands, has partnered for the third time with Pearl Source for a new cashmere line.

The unisex range will include jumpers, top and dresses.

In addition to the iconic smiley, the collaboration will feature a strong pixel theme and is set to arrive at stores in across Asia next month.

“This year we’ve really turned smiley toward a new direction with a strong trend-driven focus,” says Nicolas Loufrani, chief executive officer, Smiley. “We shot the lookbooks last week and the images speak for themselves. I can’t wait to find someone in Europe to spread the smiley cashmere vibes.”