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Articles from 2020 In September

License Global Live

Webinar: FOL Highlight - Building a Long-Term Program: What do Licensors Need to Do?

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Webinar Information
Start Date: Oct 01, 2020 - 12:00 AM PDT

In this session, you will hear representatives from brand, agent, licensee and retailer answer the following questions: 1) Identify a brand that has developed a long term licensing programme and what you admire about it 2) Select one key element that will make the difference to a brand when developing a long term strategy from your point of view 3) What’s the biggest mistake brands make when developing their programmes 4) In the new climate when what should a brand do to protect itself and continue to grow?


  • Nikki Samuels, CEO, factory
  • Ruth Golightly, Head of Buying, Children's Clothing, Asda/George
  • Ashley Holman, Managing Director, Riverside Brands
  • Gabrielle Sims, Head of Licensing, FatFace

MODERATORS: Richard Pink, Managing Director, Pink Key Licensing

License Global Live

Webinar: FOL Highlight- How the sports industry swerved the biggest brand disruption of recent history

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Start Date: Oct 01, 2020 - 12:00 AM PDT

Due to the cancellation of mass gatherings and spectator events, Sports has faced a turbulent year in 2020. But, the industry has pivoted through digital engagement, gaming and consumer products to keep fans connected with the high-octane action of Formula 1, the strategy of football (or soccer to our friends in the U.S.) and countless other team games. We ask those at the heart of sports licensing from F1 to Team GB about how sports kept kinetic during lockdown, and how 2021 could bring games back bigger and better than ever before.


  • Joan Carrera Lopez, Senior Manager, Retail & CPG Licensing, Formula 1 (R)
  • Tim Ellerton, Commercial Director, Team GB

MODERATOR: Simon Gresswell, Managing Director, SGLP

License Global Live

Webinar: FOL Highlight - The Role of Licensing in Building Global Brands

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Start Date: Oct 01, 2020 - 12:00 AM PDT

Enjoy this fireside chat between Jane Smith from Banijay/Endemol Shine and Ben Roberts, Content Editor, EMEA for License Global as they discuss the role of licensing in building global brands

SPEAKER: Jane Smith, Group Director Brand Licensing and Gaming, Banijay/Endemol Shine

Moderator: Ben Roberts, License Global 

License Global Live

Webinar: FOL Highlight - What Do Gamers Want?

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Webinar Information
Start Date: Oct 01, 2020 - 12:00 AM PDT

We break down the trends affecting the rapidly expanding gaming market and its millions of fans, players, streamers and consumers. How has Microsoft's acquisition of Bethesda made waves with fans? How are Gamers engaging with brands, platforms and titles as the market becomes more advanced? What are the secrets to the success of esports? Speaking with Difuzed and Beanstalk, we discuss how brands can make the biggest impact in gaming and asks the biggest question, "What Do Gamers Want?"


  • Dan Amos, Head of eSports, Difuzed
  • Dave Tovey, Director of Brand Development, Beanstalk

MODERATOR: Ben Roberts, Content Editor, License Global

Red Tank Breweries, Jay and Silent Bob Toast to Beer Deal


Jay and Silent Bob Licensing has partnered with Red Tank Breweries to create a line of beer based on the Jay and Silent Bob brand.   

The first run for Jay and Silent Bob Secret Stash Beer sold out in minutes in conjunction with the sold out Mooby’s Red Bank Pop-Up Restaurant. Red TankBrewing Company is following up with a number of limited-edition Beers that will be available in New Jersey and distribution will grow with the demand for the product.  In addition to Beer, they will also supplement the licensed program with collector glassware and apparel.

“We are ecstatic to be working with the Red Tank Brewing Company,” says Stuart Pollock, Segal Licensing. “Having a partner from Kevin and Jay’s hometown is a perfect fit for our fans.  We look forward to providing our fans with beer based on the Jay and Silent Bob universe.”

Kevin Smith, who plays Bob in “Jay and Silent Bob,” also recently signed an animation deal with WildBrain for a “Green Hornet” series.

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ESL, Dreamhack Announce eSports Merger


Two of the biggest event organizers in esports, ESL and DreamHack, have announced a merger.

According to an ESPN report, the merged company will be named ESL Gaming and Modern Times Group will act as its majority shareholder. DreamHack will continue to be the name of the festival series that spans across North America and Europe but will be operated now by the joint leadership group, led by ESL co-CEOs Ralf Reichert and Craig Levine, with Lindmark staying on for large-scale festival operation.

"DreamHack has always brought communities together and created the ultimate gaming lifestyle experience for our fans all around the world," Marcus Lindmark, chief executive officer, DreamHack told ESPN. "This will not change - but by combining our resources with ESL, we can continue to grow these events into something even more spectacular. Whether first-timers or long-term attendees, we have always offered something for everyone by featuring everything gaming under one roof. With ESL, we will be able to offer a more tailored approach for both our community and our partners across all regions through an array of gaming and esports opportunities, all while creating impactful and memorable experiences. The future of gaming is now and we are excited to create the future together."

Neither company owns exclusive IP rights to any titles, but ESL and DreamHack have hosted events that include “Super Smash Bros.,” “StarCraft II,” “Counter-Strike: Global Offensive Street Fighter,” “Rainbow Six: Siege” and “Hearthstone.”

"Through maximum cooperation and collaboration, and the melding of some of the best creative and visionary gaming minds in the industry, we will, together, continue to advance the innovation that drives this space via the most exceptional products and events," says Levine. "For our partners, there will be more opportunities to engage with us through a wider range of activations across all levels of esports, and all aspects of gaming. And for our fans, it means we will offer one of the most expansive esports and gaming lifestyle portfolios available."

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Hyundai Drive into In-Game Collab for ‘KartRider Rush+’


Nexon has entered into a partnership with car manufacturer Hyundai to add a new kart to its mobile racer game “KartRider Rush+.”

Hyundai and Nexon’s in-game collaboration features content modeled after Hyundai's new sport sedan, the Sonata N Line. Nexon’s partnership marks the first in-game collaboration for “KartRider Rush+.” The partnership includes a new in-game kart, called the Sonata N Line, that features its very own kart plate and balloon displaying the logo showcasing the unique kart.  

"Partnering with Hyundai adds immense value to ‘KartRider Rush+,’ giving players the chance to engage with and race in a kart that is modeled after such a well-known and high-performance vehicle," says Kenny Chang, general manager, Nexon America. "Hyundai is among the most creative and forward-thinking manufacturers in the automobile industry and we are thrilled to be able to bring the Sonata N Line to life in our mobile experience.”

In celebration of the partnership, players can participate in limited-time events until Oct.18 to gain Sonata N Line Shards. These shards can be exchanged for exclusive rewards such as N Line Balloons, N Line Plates, a 30-day Sonata N Line kart or a permanent SONATA N Line kart. Players who login during the event period can also collect N Line Shards through item quests.

The deal adds to Nexon’s growing list of partnerships. Earlier this year, the game developer teamed with DXRacer to create a gaming chair based on the MapleStory character Pink Bean.

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Hard Rock International Sips on Seltzer Deal


Hard Rock International has announced a partnership with Stewart’s Enterprises, the exclusive licensee of the original Stewart’s Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year. 

Hard Rock Premium Hard Seltzer is crafted to highlight Hard Rock Cafe’s most prominent cocktails and fan favorite flavors with each can featuring the Hard Rock logo and a guitar symbol. The licensing partnership between HRI and Stewart’s Enterprises was negotiated by Broad Street Licensing Group.

“Through our partnership with Stewart’s, we have created truly unique flavor profiles and music-inspired package designs that fans will love,” says Mark Linduski, director, licensing, Hard Rock International. “As we continue our efforts to grow Hard Rock’s licensing platform globally, this collaboration positions us as a premium brand within a surging category.”

In February, HRI announced its partnership with Broad Street Licensing Group to further extend the dining and entertainment brand’s consumer reach through targeted products that emphasize the brand’s core DNA that is deeply rooted in music. In addition, to 

Hard Rock Premium Hard Seltzer, HRI and Broad Street Licensing Group will continue to introduce a variety of new products to fans around the world throughout 2020 and beyond.

“We are thrilled to be working with the licensing team at Hard Rock International and Broad Street Licensing Group to bring a premium hard seltzer to Hard Rock and Stewart’s fans alike,” says Frank Rubba, founder and president, Stewart’s Enterprises. “We look forward to introducing Hard Rock Premium Hard Seltzer to retailers nationwide and all places where hard seltzer is currently sold.” 

Fans eager to bring home Hard Rock Premium Hard Seltzer can visit select beverage retailers and grocery stores nationwide this holiday season. 

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LMA, Bazooka Chew on Licensing Deals


Lisa Marks Associates has been selected as licensing agency to represent the Bazooka bubblegum brand.

LMA will be developing the licensing program across all product categories, including ice cream and ice cream novelties, frozen and ready-to-drink beverages, personal care, toys and games, apparel and accessories, gifts, novelties and collectibles, stationery and party goods, pet products, home décor, digital games and more. The program will focus on North America with planned new partnership launching in 2021.

“We are very excited about the opportunity to work with Bazooka, a treasured brand with lifelong popularity,” says Lisa Marks, president, Lisa Marks Associates. “Bazooka is an iconic consumer brand with a great character in Bazooka Joe. The brand is a natural fit within LMA’s broader portfolio of iconic, leading and timeless brands and we envision a strong and vibrant licensing program with key partners across meaningful product categories.”

Bazooka Bubble Gum is celebrating its 75th anniversary in 2022. The brand has returned to its classic roots, selling its original bubble gum flavor, wrapped in red, white and blue packaging. Each piece of gum comes with a collectible Bazooka Joe comic that also includes a fortune, and in a modern twist, a digital code that fans can use to unlock new daily content online.

“We think LMA is an excellent fit for Bazooka,” says Becky Silberfarb, marketing director, Bazooka Candy Brands. “We look forward to our partnership with Lisa and her team and anticipate seeing new interpretations of the classic Bazooka brand via fun, engaging and expansive licensing partnerships.”

Following the deal, the Bazooka brand joins LMA’s portfolio of clients which includes the Smithsonian and Mr. Christmas.

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‘Killing Eve’ Breaks into Licensing


AMC Networks and Sid Gentle Films have appointed IMG as the exclusive worldwide licensing representative for “Killing Eve.” 

IMG is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

The announcement will see IMG bring the spy thriller show’s first consumer products to market through selective brand partnerships and collaborations.

“In ‘Killing Eve,’ the sharpness of the dialogue and the quality of the performances has always been matched by a strong aesthetic that informs every aspect of the series from the music to costume and production design,” says Sally Woodward Gentle, executive producer, “Killing Eve,” Sid Gentle Films.  “We look forward collaborating with partners who understand the style and ethos of the series.”

The merchandise and licensing rights for “Killing Eve” are owned by AMC Networks in North America and Sid Gentle Films for the rest of world. IMG aims to build a robust licensing program of products, experiences and collaborations focused around themes fans love most about the show, including fashion, beauty, travel and games. 

“’Killing Eve’ hits on multiple notes and nuances of human behavior that naturally translate into licensing,” says Sherikay Chaffee, vice president, licensing, IMG. “Aside from being one of the most popular and loved shows on TV, it’s also one of the most clever and stylish. The dual aspect and opposing nature between its two lead characters can be used to tell a story about a product. For example, the unconventional and the conventional, the good and the bad and every degree in between.”

Following the multi-year partnership, “Killing Eve” joins IMG’s portfolio including “Rocket League” and “Angry Birds.”

“At AMC Networks, we’re very proud of the stories we tell and the relationships we develop with fans through those stories,” says Dario Di Zanni, franchise head, AMC Networks. “We also believe fan affinity can be served and fostered through consumer end-points, both physical and virtual, that create spaces for personal expression and representation. ‘Killing Eve’ is both a brilliant inspiration and canvas for all types of fan affinity, and we are excited to partner with Sid Gentle Films and IMG to expand the reach and success of such a pop culturally relevant and defining show.”

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