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Articles from 2019 In September


Sanrio, Chupa Chups Team for Co-Branding Deal

Sanrio, Chupa Chups Team for Co-Branding Deal

Sanrio and Chupa Chups have partnered for a co-branding opportunity with plans to open a licensing program in Europe in categories including apparel, accessories, cosmetics, social stationery and accessories.

The partnership will see Sanrio's collection of characters get a confectionary makeover from Chupa Chups. As part of the deal, the new partners will launch style guides for potential licensees in Europe.

"We were looking for a collaboration which was 100 percent consistent with Sanrio's brand proposition and values," says Giovanna Sanzò, licensing director, EMEA, Sanrio. “Hello Kitty and Chupa Chups is already a consolidated partnership on food merchandise; we wanted to magnify the business opportunity adding also the other Sanrio characters to spread the positive message of fun and friendship.”

Chupa Chups and Sanrio's partnership extends a multi-year relationship highlighted by a previous deal in Japan. Sanrio's deal also comes ahead of the brand's 60th anniversary in 2020.

"We are absolutely thrilled to expand our longstanding relationship of trust and success between Chupa Chups and Sanrio now to Europe," says Christine Cool, global licensing manager, Perfetti van Melle Group. "The amazing style guide that has been created for this project will not only offer a cutting-edge fashion proposal, but also a perfect occasion to create extra fun products to be shared with friends."

Chinti & Parker Collaborates with Peanuts Worldwide on Knitwear

Chinti & Parker Collaborates with Peanuts Worldwide on Knitwear

Womenswear brand Chinti & Parker has launched a 29-piece “Peanuts” collection in collaboration with Peanuts Worldwide.

Celebrating Charles M. Shultz’s original comic strip, the collection includes cashmere and wool knits, track pants and t-shirts featuring Snoopy and the rest of the Peanuts gang.

WildBrain CPLG brokered the deal on behalf of Peanuts Worldwide.

“Chinti & Parker are recognized for their quality and ability to inject fun into women’s wardrobes, making them the ideal collaborator for ‘Peanuts,’” says John Taylor, managing director, WildBrain CPLG, U.K. & France. “They have created a fantastic premium collection which embraces the Peanuts characters’ sense of fun and laid-back style, perfect for fans and consumers everywhere.”

The partnership comes as Peanuts prepares to celebrate its 70th anniversary in 2020. Previous agreements made ahead of the milestone include an accessories deal with Mi-Pac.

Curating Consumers: A Brief Introduction to Heritage Licensing

Curating Consumers: A Brief Introduction to Heritage Licensing

HERITAGE INSTITUTIONS CURATE and maintain centuries of creativity, from archives of textiles and designs to individual artifacts, world landmarks, historical milestones and iconic works of art. Generating more than $1.181 billion in 2017, according to Licensing International’s Global Licensing Industry Survey 2019, the heritage sector – which also includes not-for-profit organizations – stands as one of the most exciting and authentic sources of inspiration for licensees.

It's this authenticity that drives a deeper connection with consumers. Licensed products in this sector such as those inspired by Hokusai's The Great Wave – arguably one of the first globally recognized artworks, and heritage brands, in Japan – draw inspiration from iconic works and provides buyers with authentic consumer-driven design, such as the Great Wave-inspired homeware additions from the British Museum.

“Heritage brands are built on a strong and authentic history,” says Craig Bendle, manager, merchandising and licensing, British Museum. “Of course, heritage licensing is not just about brand association. There is also a strong asset base that can be drawn upon to support exciting licensing product development; in our case, some very well-known objects as diverse as Hokusai’s The Great Wave, The Rosetta Stone, beautiful ancient Greek pottery, the Sutton Hoo helmet, drawings by Michelangelo, the Lewis Chessmen and so on.”

READ THE FULL ARTCLE IN THE SEPT./OCT. ISSUE OF LICENSE GLOBAL!

Entertainment One Goes Big for Brand Licensing Europe

Entertainment One Goes Big for Brand Licensing Europe

eOne is returning to Brand Licensing Europe 2019 with its slate of international brands and a new addition to the roster, “Ricky Zoom.”

Boasting over 1,000 licensees, “Peppa Pig” is a major player in the children’s animation space. After launching a new collaboration with Hunter at its flagship stores before BLE, “Peppa Pig” is building on its long line of collaborations, consumer products and global brand activations.

The recent release of “Peppa Pig My First Album,” which generated 500,000 streams on its opening weekend, celebrates the brand’s 15th anniversary in the U.K. and is just part of the exciting work underway at eOne, including a line up of festival appearances, outdoor cinema screenings, live orchestra Peppa Pig My First Concert and Fiery Angel’s fifth new touring production Peppa Pig: Best Day Ever.

“PJ Masks” another popular preschool property, with a licensing program that boasts more than 650 global partners across 85 markets, is introducing new product lines and a worldwide reveal of new characters, villains and vehicle SKUs has brought retail activity to new levels; backed by content and creative asset development. Series three of “PJ Masks” is airing on Disney Junior and series four is in development and scheduled launch in 2020.

eOne’s latest preschool property, “Ricky Zoom,” follows the adventures of Ricky, a little red motorbike, and is due to international markets this fall. A full licensing program is in place to be spearheaded by TOMY as master toy partner, covering an initial toy range due for retail 2020, and an official app launching in line with the linear broadcast dates across Spain, France, Italy, China and Latin America.

eOne was also recently purchased by Hasbro in a major industry shift and is bringing its fleet of globally known brands to ExCeL London at stand B181 for more information.

ABG Brings Growing Pipeline of Brands to BLE

ABG Brings Growing Pipeline of Brands to BLE

Authentic Brands Group has announced a slate of new deals for its portfolio of brands ahead of this year's Brand Licensing Europe.

The company comes to Europe's premier licensing event having previously announced key acquisitions with snowboarding brand Volcom and sports publication Sports Illustrated. ABG specifically entered the new media vertical for the first time with the purchase of Sports Illustrated.

New acquisitions are joined by a variety of deals for its brands. Earlier this year, ABG announced agreements for the celebrity brands of Marilyn Monroe, Muhammad Ali and Elvis Presley.

Zara launched a slate of t-shirts inspired by Ali. The Spanish apparel retailer launched a line of items featuring classic photos of the former heavyweight champion both in and out of the ring.

Monroe's brand saw the debut of a graphic t-shirt collection from fashion retailer H&M. The Kooples also used the famed actress's image for an array of screen-printed t-shirts and a rhinestone-encrusted denim jacket.

Presley's collection of deals includes a McQ line of button-down shirts featuring the famous rock n' roll star. As well as the McQ line, Zara paid homage to Presley with a t-shirt collection and Bellevue Brands launched a new fragrance collection inspired by the musical artist.

The image and story of Presley will also be utilized for an in-production film by Baz Luhrmann and Warner Bros. Pictures as well as a Royal Philharmonic Concert Orchestra tour inspired by the musician's greatest hits.

All of ABG's properties will be showcased at BLE 2019 at stand D320.

Eurosport Teams for Sports Skincare Line Foods

Eurosport Teams for Sports Skincare Line Foods

Discovery has announced a new multi-year deal between Europe’s Eurosport and Lionstooth for Active Skin, a sports skincare line that focuses on the recovery, replenishment and hydration of the skin.

Eurosport aims to develop products geared toward recovery and replenishment for adults. The new line includes 12 skincare products split into three categories: skin, shower and sport. It will offer high-tech natural skincare with actives to deliver strong, protected and healthy skin for sports enthusiasts.

The line, tested by professional sports athletes and dedicated weekend exercise participants, will come in functional, sustainable packaging with sustainable green products. Products are made in the U.K. from biodegradable ingredients. They include vitamins, minerals, benefit acids, technical naturals and unique active aromas. The Active Skin line includes a cleansing gel, moisturizer, eye cream, mask, deodorant and more.

The collection will be available in the U.K. this fall.

Emoji and Burger King Team for Anti-Bullying Campaign

Emoji and Burger King Team for Anti-Bullying Campaign

The Emoji Company and the Burger King brand have joined forces for a worldwide kids’ meal activation designed to spread positivity and deliver an anti-bullying message.

The Burger King X Emoji partnership of Emoji-branded King Jr. kids’ meals will feature 30 different collectible Emoji-branded plush toys. The collection will include fan-favorite Emoji icons including the tears of joy, hearted eyes, happy devil, nerdy face, laughing out loud, star-struck and pouting face. Customized Burger King icons include The King, the Whopper sandwich and a No Bullying Emoji brand icon created for the campaign’s anti-bullying message.

Promotional messaging in-store and on TV in select markets will support the campaign. The promotions will feature an anti-bullying theme that aligns with Burger King’s ongoing work with NoBully.org, which includes 2017’s viral video “Bullied Whopper Jr.”

“The Emoji Company is proud to be a part of Burger King’s efforts to put an end to childhood bullying,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “This partnership with Burger King is a meaningful QSR activation, tapping into the inherent joy and positivity the Emoji brand delivers and embodied by Emoji brand icons to promote an important message about kindness and respect.”

Emoji-themed King Jr. kids’ meals are available now at Burger King locations in Latin America, the Caribbean Islands, Europe, the Middle East, Africa, Asia and the Asia Pacific. The campaign will launch in the U.S. and Canada this month.

BBC Studios, LEGO Group Speed Off with ‘Top Gear’ Set

BBC Studios, LEGO Group Speed Off with ‘Top Gear’ Set

BBC Studios has signed a deal with The LEGO Group to launch the first-ever LEGO Technic set inspired by the series “Top Gear.”

The set will be geared for children, ages 9 and above. It will launch globally in early 2020. As a Technic set, it will provide a more-challenging build and include real-life functionality designed after its real-world car counterparts.

“We are extremely excited to have partnered with LEGO Technic,” says Jason Easy, head, licensing, U.K., BBC Studios. “Both brands enjoy a very close relationship with their fans; it’s certainly a natural fit for both, and we’re really looking forward to seeing the LEGO Technic set hit the shelves next year.”

“Top Gear” is one of television’s longest-running motoring entertainment shows, spanning 42 years. It has a following of an estimated 350 million viewers globally, across 200-plus territories, making it one of the world’s most widely watched factual TV programs. The latest series of show features Andrew “Freddie” Flintoff, Paddy McGuinness and Chris Harris as they explore car culture in the U.K. and abroad.

In the licensing world, “Top Gear” previously partnered with Assured Products.

‘Zafari’ Heads on Safari with Toy Plus

‘Zafari’ Heads on Safari with Toy Plus

Toy Plus has been named the master toy partner for the animated show “Zafari.”

The new partner is already hard at work on an upcoming toy line set to launch in late 2020. Toy Plus’ first line will focus on plush, figurines and playsets.

ArenaNet, Insert Coin Design New ‘Guild Wars 2’ Apparel

ArenaNet, Insert Coin Design New ‘Guild Wars 2’ Apparel

ArenaNet has joined forces with Insert Coin to release a new line of apparel inspired by the video game “Guild Wars 2.”

The collection will include three new t-shirts and a hoodie. The items will include game characters such as Choya and Quaggan.