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Articles from 2021 In August

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The Brand Licensing Europe Show Dailies, produced by License Global, will provide exclusive coverage of the event to be held on Nov. 17 to Nov. 19 at ExCeL London.  

License Global is accepting press releases from exhibitors at this year’s Brand Licensing Europe.  It’s an essential BLE resource and will be available in print on the BLE show floor. 

BLE exhibitors can upload its press releases here.  

Sinking Ship Appoints Global Licensing Agents

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Sinking Ship Entertainment has appointed new global licensing agents for “Odd Squad” and “Dino Dana.”  

For “Odd Squad,” a co-production with Fred Rogers Productions, the new licensing agents are Fryday Brands Limited in the U.K. and WP Brands in Australia, while “Dino Dana’s” licensing program will be handled by Exim Licensing in Mexico and Mon Entertainment across Central America, the Caribbean, Columbia, Venezuela, Ecuador and Peru. 

“‘Dino Dana’ and ‘Odd Squad’ are two of our biggest international successes and we are thrilled to be working with such experts in the field for both properties,” says Kate Sanagan, head of sales and distribution, Sinking Ship Entertainment. “Exim Licensing and Mon Entertainment are top merchandising and licensing authorities across Latin America where the dinosaur adventure brand ‘Dino Dana’ continues to grow exponentially. And the combined expertise of WP Brands for Australia and Fryday Brands for the U.K. makes them an excellent fit for our math comedy series, ‘Odd Squad.’” 

Joy Mangano Extends Cleaning Brand Line


Joy Mangano, inventor of Miracle Mop and subject of the Oscar-nominated movie “JOY” starring Jennifer Lawrence, is partnering with global brand extension licensing agency, LMCA, to extend her CleanBoss by Joy brand more broadly into the cleaning, tools and solutions categories.

The line extensions will aim to further improve consumers lives with innovative and effective, best-for-you products for inside and outside of the home.

“This year has inspired more consumers to think about the level of clean in their homes and environments and how they go about selecting products with ingredients that get the job done in a safer and smarter way,” says Mangano. “With CleanBoss, my mission is to deliver what I consider best in class products, in every place that matters, at an incredible value, so you can live a better and brighter life and dial up that clean factor.”

Categories available for licensing include cleaning tools, home solutions, mops, vacuums, deodorizers, air fresheners, wipes, cloths, paper goods, travel solutions, pet products and more.

“We are thrilled to work with Joy, who has spent decades inventing and reinventing ways to improve the everyday lives of consumers with innovative products,” says Ciarán Coyle, president, chief operating officer, LMCA. “With tremendous growth opportunities in the green cleaning space, new CleanBoss by Joy branded licensed products will provide smart, quality options that have the health and wellbeing of consumers at their core throughout all aspects of their world.”

This fall, Mangano will produce and star in “America’s Big Deal,” a live, primetime reality competition for American inventors and entrepreneurs on the USA Network.

Report: U.S. Sports Equipment Sales Up in 2021

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Areas of the U.S. outdoor and sports industry experienced unprecedented highs over the past year and a half, according to The NPD Group

As consumers sought refuge outdoors during the pandemic, equipment sales at sports specialty retail grew by 23 percent in the first half of 2021, compared to the same pre-pandemic period in 2019. Contributing to this performance were 17 percent gains in brick-and-mortar store retail sales revenue and a 31 percent rise in e-commerce, across the combined categories of camping, climbing, water sports, protective gear and accessories.  

Diving into the retail channel breakdown reveals that sales growth in several add-on and accessory-related categories at specialty outlets outpaced regional and national retailers. Within the specialty market, sport racks grew by 100 percent and shelters by 76 percent in the first half of the year versus 2019. Also growing faster in the specialty market were personal floatation devices, wet suits and other water sports apparel; camp accessories, including portable heaters, showers and toilets and sleeping bag accessories such as blankets and liners, as well as tools and coolers. 

“The areas where specialty retail really seems to thrive today is in the add-on categories tied to enhancing comfort and convenience,” says Dirk Sorenson, sports industry analyst, NPD. “After making the basic, fundamental investments to get outdoors, consumers are now turning to the expertise of specialty outlets and their sales associates to extend the experience and make it more comfortable.” 

Asmodee, Just Funky Team for Arkham Horror Merch


Asmodee Entertainment has announced an agreement with Just Funky for a range of fan-focused homewares and accessories based on the Arkham Horror tabletop gaming brand. 

Fantasy Flight Games’ Arkham Horror includes board games Mansions of Madness, Eldritch Horror and Arkham Horror: The Card Game, among others. The brand is one of more than 300 gaming properties found in Asmodee Group’s portfolio. Away from the tabletop, the Arkham Horror brand is already represented by a range of novels from Asmodee Entertainment’s fiction imprint Aconyte Books, as well as licensed artbooks from Dark Horse Books. 

“As someone who loves to play Arkham Horror, I’m very excited about kicking off our new partnership with Asmodee!” says Angie Hoyer, senior licensing manager, Just Funky. 

The company plans a collector-based approach to the range of homeware and accessories, including everything from coasters and drinks holders, to wall art, throws and lamps, tote bags, lanyards, stationery and more.  

“For Arkham Horror’s many fans, the deep mystery and thrilling adventures they experience as part of the brand’s variety of games are a regular part of their lives,” says Alexander Thieme, licensing manager, consumer products, Asmodee Entertainment. “It is wonderful to have Just Funky on board. We love their products and can’t wait to see what they will come up with to excite the fans.” 

The first items in Just Funky’s new Arkham Horror product line are planned to launch in retail and online in spring 2022.  




‘Pokémon’ Partners with Polish Retailer LPP


The Pokémon Company International has teamed up with LPP, an apparel manufacturing company in Poland, for collections of “Pokémon” apparel and accessories for kids and adults.  

Each of LPP’s brands, Reserved Kids, House, Cropp and Sinsay, will carry apparel and accessories inspired by “Pokémon” characters and artwork. 

“We are delighted to be working with LPP on these exciting ranges, which add yet more style to our expansive fashion lines,” says Mathieu Galante, licensing director, EMEA, The Pokémon Company International. “A dynamic, creative and ambitious company, they are also award winners for their sustainable practices. With demand continuing to grow across Europe for ‘Pokémon’ apparel and accessories, LPP are ideal partners to strengthen our presence across the key territories of Poland and Germany.” 

House offers casual streetwear in bold combinations with statement accessories. Its adult apparel and accessories ranges launched this summer with a campaign that included in-store marketing and branded windows. 

Reserved Kids reflects current trends, drawing inspiration from multicultural metropolises and urban realities. Its “Pokémon’ Kids collection of apparel and accessories has launched. 

The adult ranges from Cropp and Sinsay will follow. Cropp draws inspiration from contemporary culture, music and mixing designs from the latest catwalk trends, while the Sinsay line is aimed towards young women. 


‘The Very Hungry Caterpillar’ Expands U.K. Licensing Rights


Eric Carle’s ‘The Very Hungry Caterpillar’ has signed licensing deals with the Great British TeePee Company, Findel Education, DNC and Gullivers Theme Park Resorts. 

New products are also being launched by a range of the brand’s existing partners, which are managed by Rocket Licensing in the U.K. for World of Eric Carle through the worldwide agent The Joester Loria Group. Those products include a refresh of its wooden toy collection this autumn by Rainbow Designs, while Dennicci launched a babywear range this spring/summer. 

MORI will relaunch its zip-up sleepsuit, long-sleeve T-Shirt and printed pajamas , as well as the launch of two new sweatshirts this fall. Smiffy’s is working on a new “The Very Hungry Caterpillar” range of paper partyware and Robert Frederick launched its branded Little Gardener’s range in May, including Paint Your Own pots, Paint Your Own butterfly house and garden tool set.  

“It’s an honor to have these four new partners on board for ‘The Very Hungry Caterpillar,’” says Louisa Skevington, licensing executive, Rocket Licensing. “Each a best-in-class player in their own industry, the new deals take the property into new areas, offering exciting new products and experiences for fans in the U.K. and beyond.” 

Play teepees, mats and cushions based on the ‘The Very Hungry Caterpillar’ are being created by Great British Teepee Company and are due to launch on the company’s website and flagship store this fall.  

Findel Education is designing a range of educational resources for nurseries and daycares. Products include a storytelling scene and an outdoor board in an international deal covering the U.K., Europe, Africa and Asia.  

DNC U.K. will launch a range of homeware items including lunch bags and containers, tableware, hydration and drinkware, cutlery and baby food coolers. The products are set to launch Q1 2022.  

New experiential partner Gullivers Theme Parks have recently launched their theme park branded activities, including character costume appearances and ‘The Very Hungry Caterpillar’ accommodation for families to stay overnight in their very own cocoons. 

“It’s incredible to see so many new lines launching from our brilliant partners,” says Skevington. “Consumers have been turning to heritage and nostalgic brands during these uncertain times, and ‘The Very Hungry Caterpillar’ is a firm favorite across generations over 50 years since it was first published. All of our partners create on-brand, bespoke, beautiful products which appeal to a range of ages and these new lines are no exception.” 


NCircle, Mill Creek Entertainment Announce Agreement with Mattel


NCircle Entertainment and Mill Creek Entertainment today announced that they have entered into a multi-year physical and digital distribution agreement with Mattel.  

Under the agreement, NCircle Entertainment and Mill Creek Entertainment will distribute series based on Mattel brands such as Barbie, “Thomas & Friends” and “Masters of the Universe” on physical DVD at retail stores across the U.S. and Canada, as well as on digital EST and TVOD.  

The deal includes “Barbie Dreamtopia Special,” “Barbie Dreamhouse Adventures” (Seasons 1 & 2), “Barbie Princess Adventure,” “Barbie & Chelsea: The Lost Birthday” and “Barbie: Big City, Big Dreams.” “Thomas & Friends: All Engines Go” (Seasons 25 & 26, and corresponding specials), produced in 2D animation, “Masters of the Universe: Revelation” and the highly anticipated CG series “He-Man and the Masters of the Universe” will release through NCircle and Mill Creek’s DVD, TVOD and EST distribution channels.  

“NCircle is extremely excited to be partnering with Mattel,” says Mary Flynn, vice president of sales, content acquisitions, NCircle. “Our primary focus is on entertainment that is accessible and relevant for young children, and Barbie, ‘Thomas & Friends’ and ‘Masters of the Universe’ will be a perfect addition to our product line-up this year, and for years to come!”  

“We are thrilled to embark on this new relationship with Mattel in physical and digital home entertainment,” says Jeff Hayne, senior vice president of acquisitions and production, Mill Creek. “This collaboration continues to enhance our ability to serve consumers and the retail community with strong content slates in the years to come.” 

Barbie Dreamhouse Adventures (Season 1) will be available Nov. 16 on DVD and TVOD/EST and “Thomas & Friends: All Engines Go” will be available Dec. 7 on DVD. 

Buckle-Down Releases New Licensed Pet Carriers


On the heels of the “Scooby-Doo” Mystery Machine pet carrier and “Star Wars” Death Star pet carrier, Buckle-Down is releasing six new officially-licensed pop culture pet carriers.  

The new collection includes Lightning McQueen from Disney & Pixar’s “Cars,” Buzz Lightyear’s spaceship from Disney & Pixar’s “Toy Story,” Cinderella’s carriage from Disney’s “Cinderella,” the Flintstones’ car and the Batmobile.  

All carriers are available on the Buckle-Down site. A Turtle Van from “Teenage Mutant Ninja Turtles” will be available on Amazon.   

Jeremyville, DKNY Intro Apparel Line


DKNY and Brooklyn artist Jeremyville teamed up for a capsule collection that pays homage to New York City.  

The collection combines the heritage of DKNY with its graphic sign. Seven unisex items including T-shirts, a denim jacket and a bucket hat, are characterized by a New York twist and black and white illustrations created exclusively by the multifaceted artist.   

"I wanted to capture the essence of the city I love and have the honor of calling home in an abstract and stylized way, almost like a jazz melody," says JeremyVille. "I was inspired by the creative buzz of the Big Apple and the people who crowd its streets."