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Articles from 2020 In July


Bare Tree Media Releases ‘Golden Girls’ Digital Offerings

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Bare Tree Media has unveiled digital releases under their partnership with ABC Television for “Golden Girls.”

In celebration of National Cheesecake Day on July 30, ABC has named it “Golden Girls Day.” Fans around the world celebrated with a “Golden Girls” Branded AR effect on Instagram and “Golden Girls” branded mobile messaging stickers created by Bare Tree Media on Apple iTunes and Google Play. 

Alo, Tatcha Team for ‘Tatchaland’ on ‘Animal Crossing’

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New virtual Tatcha x Alo Yoga products are coming to “Animal Crossing.”

Alo’s latest drop includes their classic styles with a Tatcha twist in honor of the Aug. 3 release of Tatcha’s “The Rice Wash.” A “Tatchaland Island” will be available on “Animal Crossing” and virtual merchandise will be available on @NookStreetMarket on Instagram.

“We’re thrilled to partner with Tatcha in this first-of-its-kind digital collaboration between fashion and beauty,” says Danny Harris, co-chief executive officer and cofounder, Alo Yoga. “Our values similarly align with Tatcha, and as they believe that beauty begins in the heart and the mind, Alo believes beauty comes from within,” 

Tatchaland will be streamed on Twitch through influencers and activations and the island will open to consumers on Aug. 14. A hoodie inspired by the virtual merchandise will also be available on the Alo Yoga website Aug. 18.

The Op Launches ‘Friday the 13th’ Licensed Board Game

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The Op has released a game inspired by slasher flick “Friday the 13th.”

“Friday the 13th: Horror at Camp Crystal Lake” is the film’s first-ever licensed board game. The game allows players to interact as camp counselors, using survival tools to try and escape Jason’s wrath.

The game is available now for $29.99.

The Licensing Awards 2020 Entry Deadline Extended

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The entry deadline for the Licensing Awards 2020 has been extended an extra week with the new date being Friday, Aug. 14.

In addition, more than 200 retailers have been lined up to take part in the judging for the product categories. The judging this year is being held online. Buyers from retailers as diverse as grocers, fast fashion specialists and toy chains through to ecommerce giants, department stores and value specialists have all pledged their support.

Some of the retailers taking part in the judging include:

  • Tesco
  • The Entertainer
  • The Works
  • George @ Asda
  • Character.com
  • B&M
  • Dunelm

“We want to make sure that the industry gets the chance to be recognized for its efforts and achievements across product, property, retail, marketing and more,” says Ian Hyder, joint managing director, Max Publishing, which owns and organizes The Licensing Awards. “To do this, we felt it was fair to extend the deadline by another week from Aug. 7 to Aug. 14, giving the chance for those coming back to work from furlough across retail, licensees and licensors the best chance to enter.

Full details on the categories and how to enter can be found on the official website by clicking on this link.

Boat Rocker Studios’ Brings “The Strange Chores” to Australia

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The second season of animated series “The Strange Chores” by Ludo Studio and Media World Pictures has been commissioned by ABC Australia.

The first 26 episodes premiered on ABC Australia and the first season. Now, 26 additional episodes are now in production.

“The focus on the life of these unique and funny teenagers is a brilliant introduction to genre storytelling for a young audience,” says Libbie Dohert, children’s head, ABC Australia. “Season two will build on that wonderful story world for all kids.” 

The first season of “The Strange Chores” has been sold to broadcasters around the world including Sony’s Pop in the U.K., CBC in Canada, Discovery Kids in LATAM, Cartoon Network in Italy, Showmax SVOD platform in Sub Saharan Africa, MBC in the Middle East, Junior in Israel, Disney in South East Asia and TVB in Hong Kong. 

Global distribution and licensing will continue to be managed by Boat Rocker Studios.

“’The Strange Chores’ is a wildly funny series, with strong international appeal, that has struck a chord with broadcasters around the world,” says Jon Rutherford, president, rights and managing director, Boat Rocker Studios. “This second series allows us to keep global audiences entertained with another dose of Charlie, Pierce and Que’s hilarious magical antics.”

“StarCraft II” Merch Launches for 10th Anniversary

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To celebrate the 10 year anniversary of“StarCraft II,” a new collection of licensed merch for the game is set toe debut at the Blizzard Gear Store.

The collection includes a six-inch Mini Replica Terran Battlecruiser, available for pre-purchase now. The replica has been crafted in detail to replicate the Battlecruiser made famous from the realtime strategy game.

Also available for pre-purchase is a series of “StarCraft II” anniversary statues from Beast Kingdom, shipping later this year. The statues measure around seven-inches tall, and include game character’s freedom fighter Jim Raynor as well as the Queen of Blades, Kerrigan.

Players can show their “StarCraft” pride with their very own “StarCraft II” anniversary tees from J!NX as well.

“StarCraft” fans can also take advantage of discounts on select “StarCraft” merchandise at the Blizzard Gear Store for a limited time, including premium statues, apparel and more.

Motorhead, WWE’s Triple H Tag-Team for Merch Line

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WWE Superstar Triple H and Motorhead have teamed up for a line of branded merchandise.

Nine t-shirt designs have been released in the line, along with two hoodies and a gold vinyl pressing called “Evolution of the Game,” which features Triple H’s walkout track.

The collection comes as part of a tribute to the 25th anniversary of Triple H’s debut with the WWE. Throughout his career, the wrestler has walked out to the ring accompanied by a variety of Motorhead’s classic hits. Over the past 25 years, Triple H has walked out to tracks such as “The Game,” “King of Kings” and “Line in the Sand.” Motorhead also provided live appearances in backing of the wrestler at WrestleMania 17 and 21.

The WWE’s announcement comes following the recent debut of a new collection of wrestling inspired toys which were announced at this year’s Comic-Con.

The full range of merchandise is available on the WWE online store.

Madelaine Petsch, Fabletics Work Out Athleisure Collection

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“Riverdale” actress Madelaine Petsch has teamed with Kate Hudson’s Fabletics for a new athleisure collection.

The Madelaine Petsch collection will be available on Aug.1st on the Fabletics website.

“I’ve literally been working on this for a year and keeping it secret has been the hardest thing ever but I’m truly honored and excited to announce my collection with Fabletics coming out Aug. 1st,” Petsch said on Instagram. “I have always loved Fabletics and the fact that they champion the customer; making their products accessible to all shapes and sizes at an affordable price point (without sacrificing the quality and cuteness) and now… you will get to see and feel the love I put into every detail. I hope you love it as much as I do!”

Fabletics has collaborated with multiple celebrities for athleisure wear in the past. Demi Lovato, Kelly Rowland and Maddie Ziegler have had multiple drops with the brand.

Fnatic, OnePlus Renew Partnership

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Fnatic has announced a partnership renewal with smartphone manufacturer OnePlus, according to EuropeanGaming.

The deal will see OnePlus continue to brand the front of the player jerseys, replacing ‘Fnatic.’ Logo. As part of the deal, the two will also focus their efforts on scouting mobile talent in both Europe and North America to elevate mobile gaming all around the world. The companies originally inked their deal in 2019.

“Fnatic aims to seek out, level up and amplify every gamer on the planet, and having OnePlus as our mobile partner allows us to reach and interact with the massive mobile gaming support base,” says Sam Mathews, founder and chief executive officer, Fnatic. “OnePlus is not only empowering our mobile gamers, but also providing all of our teams with the best possible device for when they are on the road, casually gaming or just keeping connected to our fans.”

The renewed partnership also extends Fnatic Mode, an advanced gaming mode that transforms a OnePlus smartphone into a dedicated gaming powerhouse. Fnatic Mode blocks notifications from apps, calls and other distractions while optimizing the device’s RAM, CPU and GPU for the greatest gaming experience possible.

“A leader in performance and hardware, OnePlus is committed to working with Fnatic and gamers alike to deliver the best smartphones for mobile gaming,” adds Eric Gass, director, global brand partnerships, OnePlus. “We believe that mobile gaming is the future and through the renewed partnership, OnePlus strives to equip players around the world with the tools necessary to advance their gameplay.”

Octane5 Debuts BrandComply College for the Collegiate Marketplace

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Octane5 has launched BrandComply College, an institution-focused version of the BrandComply toolset with features for the collegiate marketplace.

The platform provides brand compliance and protection services as part of an integrated suite of software and security products designed to assist with each facet of the licensing ecosystem.

"The reception we've seen in our first few months in the market has been incredible,” says John Mybeck, president, BrandComply College. "In our current environment, so many institutions are seeking alternatives for the established collegiate model and the key factor holding schools back was the back-end platform to help them manage their program. Through BrandComply College, these institutions are realizing that they can get more than they ever thought

possible. What we're doing is a real game-changer for collegiate licensing and I'm incredibly proud of the team we've assembled and all we've accomplished so soon after our launch."

Nexus Licensing Group and The Collegiate Licensed Properties Association have since signed on to leverage the platform since its initial launch.

"We are thrilled to partner with BrandComply College to offer our institutional and licensee partners a best-in-class system that provides a fully integrated licensing management platform,” says Brian Young, managing partner, Nexus Licensing Group. “The Octane5 team has a storied history and a wealth of experience in our space which will help us in our mission of providing innovative brand protection and marketing solutions to our clients for years to come."