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Articles from 2019 In July

‘Computer, End Program’: Sandbox VR Announces ‘Star Trek’ Holodeck Experience

‘Computer, End Program’: Sandbox VR Announces ‘Star Trek’ Holodeck Experience

Sandbox VR has partnered with CBS Interactive to develop a virtual reality experience inspired by the Holodeck from "Star Trek."

The “Star Trek: Discovery Away Mission” VR is based on the franchise's latest television series “Star Trek: Discovery.” It leverages full-body motion capture technology and VR headsets to bring the world of “Trek” to life.

According to Variety, Sandbox VR worked with series writers to develop the experience's story which tasks players with investigating an ice moon from “Star Trek Discovery." Players in the simulation will use a tricorder, fire a phaser rifle, and experience wrap speed during their mission.

"As a lifelong ‘Star Trek’ fan it's been an incredible privilege partnering with CBS to bring fans the most authentic ‘Star Trek’s’ experience possible," says Michael Hampden, creative director and head of experiences, Sandbox VR. "Every detail has been handcrafted in such a way that when you first step on to a transporter pad with your own two feet, you'll feel more immersed in the world of 'Star Trek' than ever before."

The VR experience will roll out in the San Francisco Bay Area, Calif. and Hong Kong, China later this fall. International expansion is also planned for 2020.

CBS's "Star Trek" franchise has seen a variety of licensing deals in recent months. The series spinoff, "Picard," was recently leveraged for a collection of wines inspired by a vineyard from the show.

Gearbox, Just Funky Collab on ‘Borderlands 3’ AR Products

Gearbox, Just Funky Collab on ‘Borderlands 3’ AR Products

Just Funky has signed a deal with Gearbox Software to create a suite of merchandise based on the upcoming video game, "Borderlands 3."

The collaboration will lead to the creation of a wide range of home goods products that uses Just Funky's augmented reality app “DECIPH-AR.” The app allows fans of the game to record video and take photos with AR-rendered characters from "Borderlands 3.”

"'Borderlands' is a franchise that has been a favorite amongst the Just Funky family across our offices for years,” says Pranav Arora, head of division, Just Funky. “Passion drives creativity, so we are honored to partner with Gearbox Software to create fan-driven products, that will bring the 'Borderlands 3' experience into your home.”

“Borderlands 3” is launching later this year on PC, Xbox One, and PlayStation 4. The property is part of a consumer products program that includes the seasonal, toys and collectibles, home goods and apparel verticals.

WowWee, Pinkfong Make ‘Baby Shark’ Puppets

WowWee, Pinkfong Make ‘Baby Shark’ Puppets

WowWee has partnered with Pinkfong to launch a line of toys based on the children's song and character property "Baby Shark."

Baby Shark Song Puppets with Tempo Control are plush hand puppets that sing Pinkfong's viral song. Using the toy's tempo control feature, fans of 'Baby Shark' can play the tune faster or slower to emulate the cadence of melody.




The puppets are available in Baby Shark, Mommy Shark, and Daddy Shark characters. They will be joined by new 'Baby Shark' Fingerlings which make their retail debut later this year. Fingerlings come with Magic Motion Sensors that allow users to move the toy with a wave-like motion and hear it sing.

The plush line will drop this holiday season.

The “Baby Shark” property introduced its international licensing partners earlier this year. Along with WowWee, partners include Spin Master/Cardinal, Hasbro and Aykroyd & Sons/TDP Textiles.

College Vault Pop-Up Brings Back ’90s Apparel

College Vault Pop-Up Brings Back ’90s Apparel

The Collegiate Licensing Company is collaborating with Champion and New Era Cap for a limited-run pop-up store featuring its College Vault brand in the Chicago, IL area

CLC’s pop-up will showcase vintage-inspired collegiate brands and logos of 17 U.S.-based universities with fan bases in the Chicagoland area on apparel and headwear.

The universities include:

  • Illinois
  • Northwestern
  • Michigan
  • Michigan State
  • Penn State
  • Nebraska
  • Kansas
  • Louisville
  • Minnesota
  • Eastern Illinois University
  • Illinois State
  • Southern Illinois University
  • Wisconsin – Milwaukee
  • Notre Dame
  • Indiana
  • Iowa
  • Wisconsin

IMG resurrected the CLC brand name earlier this year as part of the combined efforts of IMG College Licensing and Learfield Licensing Partners.

Global Merchandising, Rebel 8 Rock Out with Slayer Collab

Global Merchandising, Rebel 8 Rock Out with Slayer Collab

Global Merchandising Services and Rebel 8 have collaborated on a line of apparel inspired by the thrash metal band Slayer.

The collection will debut later this year to coincide with the band’s “Final World” tour

Global Merchandising Services has previously licensed Slayer for consumer products such as a collection of kimonos from Tatami Fightwear.

Ginsu Carves Out Licensing Program

Ginsu Carves Out Licensing Program

Cutlery manufacturer Ginsu has named the JRL Group its exclusive licensing agency.

JRL Group will be charged with developing and managing a strategic licensing program for the brand across multiple categories.

The agency is working to identify licensing partners that extend the Ginsu brand to complementary product categories including cooking utensils and accessories, publishing, food, and housewares.

Yippee-Ki-Yay: USAopoly Debuts Die Hard Board Game

Yippee-Ki-Yay: USAopoly Debuts Die Hard Board Game

USAopoly and FOX Consumer Products have partnered for a new board game based on the Die Hard film franchise.

The Die Hard: The Nakatomi Heist Board Game is a one-versus-many tabletop game. Players of the game can take on the role of Die Hard’s John McClane, Hans Gruber and his henchman. The individual playing John McClane must complete various objectives to save the hostages from Gruber’s henchman. Meanwhile, the thieves must work together to hack the Nakatomi Plaza vault and stop McClane.

USAopoly’s game features a quad-fold board, action cards with callbacks to Die Hard’s most memorable scenes. It will also feature custom-sculpted figures representing McClane, Gruber and his henchman.

“We designed this new game mechanic for Die Hard: The Nakatomi Heist to allow fans to play through the same story arcs and character development as in the movie,” says Pat Marino, lead game designer, USAopoly. “As the game progresses through three acts, the board reveals more of itself, bringing about new challenges and objectives for players while increasing the game’s difficulty and complexity to keep everyone engaged.”

Last year, the Die Hard franchise celebrated its 30th anniversary and introduced a slew of new consumer products initiatives in honor of the milestone.

Miffy Shares its Story in 2020

Miffy Shares its Story in 2020

In spring 2020, a new book about the life and works of Miffy creator Dick Bruna will be on bookshelves.

The Illustrators: Dick Bruna will be published in partnership with Thames & Hudson in the U.K. and Mercis Publishing in the Netherlands.

“Miffy is loved and adored across the generations,” says Alicia Davenport, licensing director, DRi. “2020 promises to be a very exciting year for this much-loved character, as 65 years of Miffy is celebrated around the world.”

The Miffy brand has recently also partnered with companies including Jay Franco and Ghostly International. Joester Loria Group is the licensing agency of Miffy in the U.S. and Canada.   

License This!: Showcase Your Brand at BLE

License This!: Showcase Your Brand at BLE

Applications are now being accepted for Brand Licensing Europe’s 2019 License This! competition, which helps entrepreneurial brand owners break into the $271 billion global licensing industry.

Now in its 11th year, the License This! competition welcomes two new judges to its panel for 2019–Sarah Ward, chief executive, Giftware Association and Victor Caddy, director, trademark & design partner, License This! sponsor Wynne-Jones IP.

The competition features two award categories: Character & Animation and Brand & Design. There is no limit to the number of brands who can enter, but six finalists will be chosen on the judging day, Sept. 5, to pitch against one another live at BLE, which takes place between Oct. 1-3 at ExCeL London.

Two winners will receive a free exhibition stand at BLE 2020, one year’s License International (formerly LIMA) membership, PR support and advice from a panel of industry experts. Previous entrants–both winners and finalists–have successfully signed lucrative agent and licensing deals off the back of the competition.

This year’s judges have been confirmed as:

  • Kelvyn Gardner, managing director, License International UK (chair)
  • Sarah Ward, chief executive officer, Giftware Association

Character & Entertainment award

  • Dan Grant, director of licensing, Danilo Promotions
  • Nikki Samuels, licensing director, Sambro
  • Clare Piggott, director, Larkshead Media
  • Julia Redman, head of buying, M&Co

Brand & Design award

  • Stuart Cox, founder, I Like Birds
  • Vicki Thomas, owner, Vicki Thomas Associates
  • Sarah Lawrence, owner, This is Iris
  • Jehane Boden Spiers, founder, Jehane
  • Will Stewart, managing director, The Point 1888

"What started as a bit of a blue sky idea a few years ago has turned into a highly-respected and genuinely valuable showcase for new licensing talent," says Kelvyn Gardner, managing director, License International UK and chair, License This! "We've seen winners and runners-up from previous years get picked up by agencies to represent them, and the programs built are now themselves winning excellent sales and also licensing awards. As this news spreads, I expect the breadth and standard of entries to continue to build in quality, and I'm excited to be part of the 2019 contest. Don't miss the live final at BLE 2019, it's going to be great!"

"We are delighted to sponsor BLE's License This! competition once again,” says Victor Caddy, director, trademark & design partner, License This! sponsor Wynne-Jones. “It's a great initiative for startups to get a foot in the door to such a thriving industry. Licensing is a crowded space, and getting that all-important first-deal or first-break is crucial but can take time. License This! gives brand and product innovators the perfect opportunity and platform from which to get noticed."

To apply for the competition, visit the BLE website’s License This! Application form page.

YouTube’s FGTeeV Gets Toy Line

YouTube’s FGTeeV Gets Toy Line

YouTube Influencers, the FGTeeV family, have partnered with Bonkers Toys for a line of collectibles.

The toy line is based on the FGTeeV family including Duddy, Moomy, the kids and their cast of animated characters including FUNnel Boy, Derpy Bacon, mEGGz, Postal Jenkins and many others featured in their animated series. FGTeeV’s toy line will include collectible figures, squishies, plush, a Mini Mystery TeeV, and the flagship item, the Giant Mystery TeeV, an unboxing experience created for the ultimate fans.

FGTeeV is known for its entertaining and humor-filled YouTube videos, including gaming, skits, sketches, original music videos and cartoon animations.