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Articles from 2018 In July


Real Simple Launches Real E-Shop

Real Simple Launches Real E-Shop

Meredith Corp. has launched the Real Simple Shop, an e-commerce platform inspired by its women’s interest publication Real Simple.

The Real Simple Shop will offer customers a one-stop shop for a wide variety of Real Simple-branded products and a selection of home goods including products for decorating, cleaning, organizing, cooking, skincare, fashion and more. The platform will also feature curated buying guides.

"The Real Simple Shop is an extension of Real Simple's mission to provide its consumers with a stress-free way to find and purchase the products they need all in one place," says Andy Wilson, senior vice president, consumer revenue, Meredith Corporation. "Through this exciting e-commerce shop, our loyal audience will be able to easily find essential products that don't compromise on quality or convenience."

The Real Simple Shop is the latest addition to the magazine’s continuously growing licensing program. Additional brand extensions include Real Simple Style, a line of accessories and handbags; Real Simple office, stationery and party paper goods at TJ Maxx; Real Simple Sleep, a branded memory foam mattress; as well as other products at Bed, Bath & Beyond.

The Real Simple shop is now live at RealSimple.com/Shop

'Fortnite' Figurines to Hit Shelves This Fall

'Fortnite' Figurines to Hit Shelves This Fall

Epic Games has teamed with McFarlane Toys for a range of collectible figures inspired by its hit game “Fortnite.”

IMG, “Fortnite”’s licensing agent, brokered the deal.

The new “Fortnite” collection will include seven-inch figures that bring the game’s characters to life as well as themed accessories.

“The ‘Fortnite’ brand has taken on global status and continued to grow each day,” says Todd McFarlane, chief executive officer and founder, McFarlane Toys. “The game, with its sense of skill and irreverent fun, now has hundreds of character options to choose from, which is a tremendous blueprint for making any successful toy and action-figure line.”

The “Fortnite” range is slated to launch in the fall at a variety of mass retailers.

House of Turnowsky Taps into Turkey

House of Turnowsky Taps into Turkey

House of Turnowsky, a textile and homewares brand, has signed Lisans A.S. as its exclusive representative in Turkey.

The agency will work to extend House of Turnowsky across stationery, back-to-school and lifestyle products.

“We couldn’t be more delighted with this new partnership with Lisans A.S., which we view as a game changer for our international licensing program,” says Kobi Tadmor, chief executive, House of Turnowsky. “Our strategy is to develop the Turnowsky brand strongly into textiles, fashion accessories, tableware and stationery, and many of the top global textiles and homeware manufacturers are in Turkey, served by Lisans A.S. It is an incredible agency, renowned for its close relationships with industry leaders in this field and beyond.”

Studio 100 Media to Open Animation Studio in Munich

Studio 100 Media to Open Animation Studio in Munich

Studio 100 Media is opening its own animation studio–Studio Isar Animation–at its Munich headquarters this October.

The new studio will include workstations for up to 40 artists and will also perform CGI work, including modeling, texturing, shading, lighting, FX, compositing and rendering for its own film productions and for third parties and co-productions.

"We are extremely pleased to announce the founding of Studio Isar Animation,” says Ulli Stoef, chief executive officer, Studio 100 Media AG. “It is the next logical step for the strategic development of the Studio 100 group to have our own CGI animation studio here. It allows us to realize future projects most efficiently, to bundle expertise at the Munich location and it grants us independence as a film producer.”

Studio Isar Animation’s first project will be the third feature film of Maya the Bee – The Golden Orb, which is expected to be completed in 2020

Outside Takes on High-Sea Adventures

Outside Takes on High-Sea Adventures

Active lifestyle brand and magazine Outside has entered into a partnership with Blue World Voyages to aid in the design of the ships’ active shore excursions.

Under the terms of the deal, Outside will curate unique experiences for guests on Blue World Voyages’ 250-guest ship. In addition, two cruises per year will be designed exclusively for Outside readers.

The Blue World Voyages ship is set to launch in May 2019 with initial destinations including British Isles, Baltics and the Mediterranean.

Games Workshop Wages War with New Trading Card Game

Games Workshop Wages War with New Trading Card Game

Games Workshop and PlayFusion have joined forces to create a new trading card set inspired by the tabletop and beta tested digital game “Warhammer Age of Sigmar.”

The trading card game features 278 cards that can be customized for lineups in a duel or used to cast spells, among other uses. A complementary app dubbed the “Championship App” will also launch and will allow players to scan their physical cards and apply to gain early access to the digital game.

“Warhammer Age of Sigmar” Trading Cards will be available Aug. 3 at select Games Workshop and Warhammer stores.

Ziggy Marley Crafts Wild and Free Blanket

Ziggy Marley Crafts Wild and Free Blanket

Entertainer Ziggy Marley has teamed with Coalatree, a technical outdoor brand, for a limited-edition blanket.

The Marley Kachula blanket can be used as a blanket, poncho, sleeping bag and more. The blanket has a storage pocket, water-resistant coating, removable hood, stash pocket and other features.

The limited-edition Marley Kachula blanket is available for purchase at CoalaTree.com and at merchandise locations on Ziggy Marley’s current tour.

Ryan ToysReview Logs on to Apparel, Toys

Ryan ToysReview Logs on to Apparel, Toys

Pocket.watch, a kids’ media brand that celebrates digital stars and franchises, announced the launch of a massive toy and apparel line by YouTube sensation Ryan ToysReview.

The line, called Ryan’s World, will be carried at Walmart locations nationwide. As part of the exclusive rollout, Walmart will host pocket.watch’s 75-location experiential tour in Walmart parking lots across the country.

Beginning August 6, Walmart and Walmart.com will have the first-to-market exclusive with Ryan’s World products available online and at more than 2,500 stores. The line will include blind bag collectible toys, slime, vehicles, stuffed animals, squishies, putty and more.

Ryan, who is six years old, will serve as creative director for the line, which is targeted to kids ages 3 and up. The range includes 15 collectible toys and four t-shirt designs that incorporate Ryan’s favorite things, like his pal Gus, The Gummy Gator and pizza.

“At Pocket.watch, we celebrate the new digital stars and formats that kids love today, and in launching Ryan’s World at Walmart, we’ve expanded Ryan ToysReview from a YouTube channel into a true global kids’ franchise,” says Chris M. Williams, chief executive officer and founder, Pocket.watch. “We continuously strive to change the perception of what kids’ entertainment can be, and having Walmart supporting our mission with this launch inspires us and gives us even more confidence in what’s to come.”

Bluffer's Guides Builds Imprint, Licensing Program

 Bluffer's Guides Builds Imprint, Licensing Program

Haynes Publishing will relaunch its technical and lifestyle manuals as a Haynes imprint of the Bluffer’s Guides. Bluffer’s Guides will also seek new licensing and promotional opportunities.

Under the terms of the agreement, 12-15 titles will be added to the existing 16 titles each year, each written by an expert in his or her field.

The licensing program will focus on extending the Bluffer’s Guides topics, logos, illustrations and more across many products. Haynes has made rights available, specifically to the gifting market.

Bluffer’s Guides offer humorous, pocket-sized manuals that inform readers about a wide array of topics including fishing, etiquette, wine and more.

The first title, The Bluffer's Guide to Brexit is available now.

Nick to Open China’s Largest Indoor Theme Park

Nick to Open China’s Largest Indoor Theme Park

A 28,000-square-meter Nickelodeon theme park is headed to the Mall of China in Chongqing, China.

The world’s largest indoor Nickelodeon theme park will include some of Viacom’s iconic popular brands, such as "SpongeBob SquarePants," "Dora the Explorer" and "PAW Patrol," among others.

The park will showcase 14 Nick properties and 29 attractions, including Asia’s first tilting drop tower. The massive park with also include a "Teenage Mutant NinjaTurtles" launch coaster, which will be the fastest, highest and longest indoor roller coaster in the world.

“Creating immersive on-the-ground consumer experiences remains an important part of our business,” says Mark Whitehead, managing director of Asia Pacific, Viacom International Media Networks. “As we continue to grow the footprint of Nickelodeon theme parks, I am confident this will also open up new opportunities for the Nickelodeon brand and for our partners across multiple platforms in this important Chinese market.”

The theme park is slated to open in 2020.