Chefclub and DoohYouLike have teamed up to offer consumers an omnichannel cooking experience, mixing videos of recipes with synchronized multi-broadcasting on social media as well as on screens directly in store.
The France-based culinary advertising service offers food and beverage brands a multi-pronged solution. As part of the deal, advertising services will include the creation, production and broadcast of cooking videos by Chefclub on social media – that will feature the advertiser’s product – as well as simultaneous broadcast in small-size grocery stores via DoohYouLike screens.
“Conviviality, fun, and creativity are at the origin of Chefclub, it seemed natural for us to join forces with DoohYouLike to create an original and ad-hoc media proposal for brands looking for closeness and authenticity,” says Marie-Laure Marchand, director, licensing and business development, Chefclub. “We are excited about this partnership that will allow advertisers to explore new ways to reach out to consumers directly in-store and on social media.”
For Chefclub, the deal adds to its previously announced slate of partners. Earlier this year, the brand named four licensing agents to represent ChefClub in different international territories.