Crayola, SchoolMaskPack Team for Masks

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SchoolMaskPack has introduced a Monday-through-Friday reusable face mask system as reopening efforts progress during the summer and the upcoming school year. SchoolMaskPack will donate part of the proceeds to the #KidsHelpingKids charitable fund that aids those most affected by the COVID-19 pandemic.

“We are proud to partner with Crayola in preparing children for a smooth transition back to school,” says George Hartel, chief commercial officer, SchoolMaskPack. “The mask system has applied our proven face mask technology to Crayola’s signature colors that have inspired many generations. Additionally, in collaboration with in/PACT, the premier payments and solutions provider for consumer charitable giving in the U.S., customers will have the opportunity to help direct where SchoolMaskPack gives back to the community by donating to one of three charities that support kids who are impacted by the COVID-19 pandemic - DonorsChoose, No Kid Hungry and Heart of America.”

The new Crayola licensed five-day mask system is a solution for children, teens, adults and teachers as people spend more time outside and re-enter shared spaces. Each set comes with five dual layer masks that are machine washable. The masks come in different colors and licensed design varieties to encourage fresh usage Monday through Friday. Each set comes with a calendar card for the fridge to help kids and parents plan daily use and a mesh laundry bag for machine washing. Washed weekly, each mask can be worn for best use up to six months.

“Crayola has always worked to support children in the home and in the classroom,” says Warren Schorr, vice president, business development, global licensing, Crayola. “We’re glad to partner with SchoolMaskPack to bring options to their mask system and provide supportive solutions for school communities, parents, teachers and children.”

Customers can purchase Crayola licensed non-medical cloth mask systems at www.schoolmaskpack.com, and through other online retailers. 

10 Minutes with Jeff Lotman, Global Icons

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With Licensing Week Virtual launching on Monday, June 15, sponsors are sharing their expert tips for keeping the licensing industry afloat and thriving during the global pandemic.  

Global Icons has signed on as a Gold sponsor for the event, bringing its years of experience and expertise to the virtual show floor. Jeff Lotman, chief executive officer, Global Icons, had a chat with License Global about the upcoming event, the panel he is hosting and the industry as a whole.

 

License Global: Tell us about your keynote. You’re planning on talking about your new book Invisible Marketing. Why is it valuable for people to listen in?

Lotman: Licensing is the most misunderstood industry there is, but at the same time, it's also the most powerful. This book specifically will help CMO's, brand managers and anybody that's trying to help to grow market share, awareness and, of course, revenue in today’s world. This is a must-attend session for all brand owners needing an education on why licensing is critical for a brand’s marketing success as well as for companies seeking licenses to sell more products and experiences.    

 

Can you share a little bit about the topic of your chat?

Sure, it is a panel with Matt Bonaccorso of Discovery and Michael Carlisle of The Wildflower Group that specifically is addressing e-commerce and how to develop your strategy or plans for what's going to be happening in the future to really try to make sure that your satisfying the customer. Let's face it, with what's been going on, e-commerce is going to continue to be a very strong part of our business. So, being able to really satisfy the customer is a really unique opportunity because in e-commerce, compared to any other place, you really control every experience. You know, in the store, occasionally, you may have an employee that's not 100 percent doing everything right – or, if someone else is selling your product, you clearly don't control that story – but in e-commerce, you control every part of it. So, when you have your own dedicated store, you really have a chance to create an experience that is truly reflective of who you are.

 

What do you think is the most important aspect of making a licensing match at events like Licensing Week Virtual, and what qualities do you look for to begin a partnership?

The licensing matches are really just the beginning because you got to look at both sides of the coin from a buyer standpoint or a licensee’s standpoint. So, they may be thinking, “I make widgets or chairs,” and I should be thinking to myself, “what brands can I use on this chair? What market can I really go after?” And then you look for a chance to really see that, so you have the ability to immediately plug in a meeting. For example, maybe you think Fred Segal is great for a chair. The ability to hop in for a quick 15-minute intro meeting or a longer conversation meeting with a brand will really be great. [They’d] love [there] to be more opportunities as the plant owner or licensing agent and be there for you as the manufacturer. You want to check out more people, get a sense of it, so, very quickly, you can get a much-better lay of the land, and I think matchmaking services [like the one at Licensing Week Virtual] are great and will become much more valuable to both sides of the equation.

 

What would you say is the next biggest trend in brand licensing, and how can licensees and licensors prepare for that trend?

I think what really is going to matter is partner selection will become more and more challenging and onerous for everybody because it's really important that you do find the right person, the right partner, and to make sure you just don't settle. Companies that have brands tend to be a little less focused on dollars, a little more focused on long-term relationships. At the end of the day, the royalties we generate are really just a part of what we do. Because we really create connections with people. Every other form of advertising, PR, radio, television, print, online, always has what I call this third wall – they can't touch a person. But when you create a licensed product, you're creating a physical product that can get into the hands of a consumer, and you attempt to build a very close relationship. I think once people realize that the money that we make from royalties on these companies don't matter. What matters are these relationships. Then, people will really see what licensing is. It's the most misunderstood industry. It's crazy. I have a book coming out next week called Invisible Marketing, and it's all about that people don't understand what we do, and it's frustrating that people don't understand.

 

What do you see is the most beneficial habit the licensing industry should implement while working from home right now?

I mean, honestly, I know that for me, and talking to an awful lot of people, I've worked harder  at home than I have in my office. [It’s] just crazy, working harder, working longer, but at the same time, a lot of things are getting done. Now mind you, a lot of this was what I call “putting fires out.” At first, you know, we're all dealing with a lot of problems and it took a while to get our systems in place. I think I know from us we've definitely gotten better because of it. We're definitely going to be working smarter as we come out of this, and have definitely done things that, like this whole Zoom-thing or Teams, we've all gotten comfortable with it. [Before] people never really trusted it. But now, I'd rather be on a Zoom call than a phone call. That's a habit that I am not willing to give up. I like looking at somebody, and candidly, if I'm on a Zoom call, you're looking at me, I'm looking at you, and I know if you're paying attention.

 

Anything else you want to add?

I'll tell you one thing. I think you're going to see virtual reality play a bigger part of this, too, in the future. I did it two weeks ago. It's incredible. It's not photo-real yet, but I can see how you could use it to be sitting in this virtual conference table, and you'd be looking directly at me and not just my face; then I could actually get up and give you a presentation, and we could be fully interacting and you would swear that we're in that office, but we're not. It’s going to change the way we do business as humans. The virtual reality type of experiences are definitely going to change what we're doing. It just blew me away. You can just see the possibility of what's going to happen in a of couple years. It gives you a full 360-immersive experience, and all of a sudden, you really feel like you're in that room. It’s very surreal. You know, in a couple of years given speed of technology, all the kinds of stuff that’s going to happen, that this is going to become the new norm and that the ability to go to a conference [will be] just put that thing on and walk through a tradeshow floor, walk onto a virtual booth and have a virtual meeting, and I'm still sitting at home, but it feels like I’m sitting there talking with you and you then take a presentation on your virtual laptop and you start playing it in front of me, and I can look at it. It's all going to happen.

What to Expect at Licensing Week Virtual

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The licensing industry’s highly anticipated inaugural virtual event is finally here.

After the COVID-19 pandemic shut down mass gatherings, the Global Licensing Group pivoted swiftly, launching Licensing Week Virtual. The event, taking place June 15-19, provides an opportunity for the licensing industry to meet, learn, introduce new brands and make deals. The event will provide the same Matchmaking Service of in-person events of year’s past, now available for digital meetings, and will highlight some of the biggest trends to expect.

“Whilst we can never fully replicate the live event experience, Licensing Week Virtual will certainly provide the two most important elements of our traditional Global Licensing Group events – connections and learning,” says Anna Knight, vice president, Global Licensing Group. “From the popular Matchmaking Service, which allows attendees to search for, connect and secure meetings before the show begins, to an interactive and colorful expo floor featuring 30-plus exhibitors spanning entertainment, gaming, lifestyle brands and more, to the second annual Pitch the Brands contest, what makes this inaugural virtual event unique is its timeliness. We’ve folded in support measures not historically seen at a live event – on-demand educational seminars and sessions dedicated to navigating the current pandemic, which attendees can view at a time that suits them.” 

Some of the biggest names in the industry will partake in the event as exhibitors, attendees or sponsors. Leaders from organizations such as ViacomCBS, Kraft Heinz and the NFLPA will be on hand to ring in the newest venture from the Global Licensing Group.

Here are some of the highlights registered attendees should expect on each day of the show. To register, please visit the event registration page and sign up in order to visit the trade show floor from the comfort of your own home.

Keynotes and Discussions from Industry Leaders

Licensing Week Virtual will bring together some of the industry’s top thought leaders for panels on topics including the power of online opportunities and advice on navigating a post-pandemic world. Executives from leading companies such as Global Icons, Kraft Heinz, Netflix and ViacomCBS Consumer Products will share their visions and insights. Live keynotes are scheduled and will be held at 9:00 a.m. PST/17:00 p.m. BST. Both U.S. and European audiences will be able to stream the keynotes on-demand as well for an additional seven days following the event.

To learn more about the upcoming panels, please read our coverage of the speaker lineup.

On-Demand Presentations, Networking Opportunities and Fireside Chats

The week-long virtual event program brings the global licensing industry together and will highlight unique voices from across the licensing landscape with a series of on-demand speaker sessions that will cover a wide range of topics.

Attendees will be granted access to live networking events that will provide a fun and educational atmosphere. Licensing Week Virtual will also host digital networking events that highlight helpful habits such as meditation and a trivia night to test your industry knowledge.

Check out the full Licensing Week Virtual agenda to learn more.

Matchmaking Goes Virtual

For any licensing event, matchmaking and meeting potential new partners is a crucial part of the experience. Licensing Week Virtual is no different, offering a full Matchmaking Service to help schedule digital meetings during the event. To learn how to get the most out of the Matchmaking platform, check out our Top 10 Matchmaking Tips for Licensing Week Virtual.

Check Out Exhibitors from the Virtual Show floor

Licensing Week Virtual will feature 30 exhibitors across the virtual trade show floor. Sponsors and exhibitors including Brainbase, Beanstalk, Bioworld Merchandising, Easyriders, Jewel Branding & Licensing, NFLPA, OpSec, Sagoo, The Smurfs, Ubisoft and ViacomCBS will be available to speak with you virtually about their properties as well as upcoming opportunities.

“We are delighted to be able to join Licensing Week Virtual as one of 30 sponsors and showcase our exciting roster of brands, featuring new opportunities for existing licenses, as well as some fantastic new properties,” says Veronique Pichon, president, Sagoo, which will showcase its portfolio of brands including Care Bears, Miffy and AC/DC . “The innovative event is crucial during this unprecedented time and will allow companies and individuals throughout the industry to network, build their brands and support one another.”

Pitch the Brands from the Comfort of Home

Continuing on the success of last year’s Pitch the Brands at Licensing Expo 2019, Licensing Week Virtual will see the return of the competition in a new digital format. Up to 10 selected applicants will have their product revealed to a live online audience and panel of judges for the 2020 edition of the contest, taking place during Licensing Week Virtual.

Open to U.S.-based applicants only, all finalists will have the opportunity to receive direction and first-hand insight on their invention from recognized licensing and consumer product executives and thought leaders from around the globe while competing for the chance to claim the grand prize of a one-on-one consultation package with InventHelp, worth more than $1,500. Learn more about the event by visiting the Pitch the Brands webpage.

Follow Us to Stay Updated on the Latest Highlights from the Event

License Global will be keep you posted on the latest trends and news from the show floor. Beginning Monday, our coverage will be focused on all things Licensing Week Virtual. To follow our updates, please visit our events highlights page.

Mondo TV Creates 3D CGI Studio

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Mondo TV Iberoamerica, part of Mondo TV Group, has announced a major expansion for its production center Mondo TV Producciones Canarias with Mondo TV Producciones Canarias, expaningd its offering to include a 3D CGI production capability.

The strategic upgrade of offices and equipment will be accompanied by a recruitment drive that will target experienced illustrators and animators. The new facility, which will be up and running in September 2020, is already negotiating a contract for its first project.

“This development is the realisation of my father Orlando Corradi’s dream – and a giant step forward for the Mondo TV Group,” says Matteo Corradi, president and chief executive officer, Mondo TV Group. “The launch of an internal facility for 3D CGI animation will enhance both the quantity and quality of Mondo TV Group output and further boost the international reputation of Mondo TV among producers of animated programming. We will, of course, continue to collaborate with the third-party studios that have distinguished themselves in recent years, but with our own animation studio we will move towards a future where in-house excellence will be a driving force. In fact, thanks to the even tighter and closer quality control this new facility will enable, we will be able to create our top programs entirely in-house."

Planeta Junior Adds ‘Kiddets’ to Portfolio

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Planeta Junior has just signed an agreement to distribute CGI pre-school series “Kiddets” in Europe.

This project is the first co-production by Pukeko Pictures and Hengxin Shambala Kids.It makes Planeta Junior responsible for TV distribution and licensing in more than 50 countries, including all of Europe, Russia and various nations in the Middle East.

The second season of “Kiddets” is in production, following its successful broadcast in China, Australia and New Zealand.

The series has also made the leap off the small screen, thanks to a range of interactive games, toys and a mobile app. 

Endemol Shine Group Launches MasterChef Kitchen Gear in South Korea

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Endemol Shine Group has announced they have teamed up with South Korea’s SJ Trend Co, who will manufacture and distribute a range of MasterChef cookware and kitchen appliances.

The deal will see a range of cookware and kitchen appliances based on the cookery brand available in South Korea for the first time. Ranges will include kitchen utensils as well as pots and pans.

“MasterChef is a much-loved brand here in South Korea having successfully aired for five seasons and the show’s popularity will be equally linked to these licensed products,” says Suk- Ryal Yoon, SJ Trend Co. “With the high awareness of the MasterChef brand as well as the growing consumption phenomenon, we’re expecting the collection through the home shopping channel will be very positively received.”

The first product to be unveiled is a ‘Double Action Compaction Blender’ which is a blender and food processor in one and will be launched on Hyundai Home Shopping this month and available at online retail outlets in South Korea.

 

BBC Studios, Twinkl Release Educational Resources

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Global educational publisher Twinkl has partnered with BBC Studios to create a range of educational “Doctor Who” resources for children between seven and 11-years old. 

The resources include activity sheets, interactive presentations and reading comprehensions based around several episodes from seasons 11 and 12 of “Doctor Who.” These resources can be used separately or alongside episodes and link the Doctor’s adventures to units of study for school years three to six.

"We’re delighted to be partnering with Twinkl to create Doctor Who educational resources for children across the world,” says Vanessa Hamilton, brand head, “Doctor Who,” BBC Studios. “’Doctor Who’ has been inspiring and entertaining children for generations, so we’re thrilled that we can bring this much-loved series to the classroom in an educational and engaging way.”

The resources can be accessed for free and are available now.

Fred Rogers Productions, 9 Story Brands Add Partners to ‘Daniel Tiger’s Neighborhood’ Licensing Program

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Fred Rogers Productions and 9 Story Brands, its worldwide licensing agent, have sealed agreements with new and existing partners for “Daniel Tiger’s Neighborhood.”

Best Ride-On Cars, Children’s Apparel Network, Cottage Door Press, Fisher-Price, Hybrid, M&M Sales, Peejamas, Simon & Schuster Children’s Publishing and Steel City Apparel will all help expand the property with a broad range of “Daniel Tiger’s Neighborhood” products. The partnerships cover apparel, publishing and toys. Items are set to arrive at retail later this year. New “Daniel Tiger’s Neighborhood” adaptive clothing for special needs children from Zappos, in conjunction with PBS KIDS, will also be available by early 2021.

“We’re very excited to further expand our array of ‘Daniel Tiger’s Neighborhood’ offerings, so that children can interact with the brand in new and meaningful ways every day,” says Paul Siefken, president and chief executive officer, Fred Rogers Productions. “It’s especially satisfying to be working with such important category leaders that create high-quality and lasting products that will keep children engaged while having fun with Daniel and his friends beyond the screen.”

New “Daniel Tiger’s Neighborhood” licensing partners for 2020 include:

  • Children’s Apparel Network – Tees, sets, outerwear and more (now available)
  • Hybrid – Jumping Beans co-branded tees, hoodies and more (now available)
  • Peejamas – Absorbent training pajamas and underwear
  • Steel City Apparel – Stylized apparel, socks and pennants (now available online)
  • Zappos – Adaptive apparel, including Tubsies (by early 2021)

“Children and families continue to learn and grow with ‘Daniel Tiger’s Neighborhood,’ and the demand for new, exciting products continues to increase,” says Kyra Halperin, vice president, consumer products, 9 Story Brands. “We’re thrilled to be working with leading partners to make available more premium products, like the highly-anticipated 3-in-1 potty training aid from Fisher-Price that will help families tackle key milestones with their favorite tiger.”

WildBrain CPLG Works Out Deal with Richard Simmons

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WildBrain CPLG has been tapped by Plaster Partners to represent 1980s fitness expert Richard Simmons worldwide.

The company is now developing a cross-category licensing program for Simmons. WildBrain CPLG will be targeting adults across key categories, including accessories, food and beverage, footwear, fitness and sporting goods, publishing, health and beauty, social stationery and digital applications.

“Richard Simmons is one of the most iconic figures in fitness, recognised internationally for his infectiously positive attitude and energetic home workouts,” says Alyssa Gourlay, director, business development, WildBrain CPLG N.A. “With the surge of interest in his vintage work-out routines on YouTube, as people discover exercise content they can enjoy at home, we’re looking forward to bringing consumers an exciting range of products reflecting Simmons’ colourful and hi-octane personality, while also tapping into the nostalgia for the 1980s home aerobics genre.”

WildBrain CPLG has secured its first wave of partners for Simmons in North America, brokered on behalf of Plaster Partners, the brand marketing venture from Richard Simmons’ long-time manager Michael Catalano and licensing executive Brittany Straede. Kicking off the licensing program are: NECA for games, toys, action figures and boxes; Funko for figurines; Mad Engine for apparel and sleepwear; Pyramid for posters and stationery; TF Publishing for calendars; Fun.com for dress-up; and Super Impulse for novelty gifts.

“We’re thrilled that WildBrain CPLG will be leading the charge to bring all things Richard to a global audience,” says Michael Catalano, manager for Simmons. “Richard continues to be one of the most revered and loved fitness personalities of all time. His licensed line will be pure Richard – fun, motivational and inspiring.”

The first products are scheduled to launch in the market for holiday season 2020.

The Brand Liaison Seeks Deals for The Comfy at Licensing Week Virtual

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After questions regarding when and if The Comfy will ever look into licensing, brothers and co-creators Brian and Michael Speciale have announced that The Brand Liaison will pursue these new avenues as they head into the Licensing Week Virtual trade show from June 15-19, 2020.

Since the brand’s debut on ABC’s “Shark Tank” in 2017, The Comfy has ranked as the fifth most successful product launched and one of Barbara Corcoran’s most successful investment ever from the show. Its success has The Comfy poised for licensing and landed co-creator Brian Speciale on the panel for the “What do Licensees Want?” webinar series which will be airing on June 15 for the Virtual Licensing Week Trade Show.

“This has been a long time coming for The Comfy and we are ready to see what kinds of licensing opportunities are out there,” says Brian Speciale, co-creator, The Comfy. “Our number one goal is to land professional sports leagues, as well as the gaming and entertainment properties our fans know and love.”

The Comfy products are currently available online and in more than 5,100 retail doors across the U.S. including Macy’s, Kohls, Fred Meyer, Target, Sportsman Ski Haus, Al’s Sporting Goods, Bob Wards and AAFES. Products are also a top seller internationally on Amazon in Canada, the U.K., Australia, UAE and Japan. The Comfy also holds a number one seller spot on Amazon U.S. in its category.

“The power of The Comfy brand, its unparalleled quality, broad distribution and A-list celebrity engagement bring incredible value for any potential licensor,” says Steven Heller, president, The Brand Liaison. “The silhouette of this product makes it a natural extension for so many brands. Think ‘Star Wars’ Jedi and ‘Harry Potter’ robes as examples.”