1-800-Flowers, Alice’s Table Launch Floral Arrangement Workshops


1-800-Flowers.com announced it has joined forces with lifestyle and events brand, Alice’s Table, to engage customers through exciting and immersive floral arranging workshops.

1-800-Flowers.com + Alice’s Table floral workshops are available virtually and in-person. Virtual events are live streamed via Zoom, with the floral kit delivered right to the participant’s door ahead of the workshop.

Each participant will receive a special floral arranging kit, containing farm fresh seasonal stems and a vase from 1-800-Flowers.com. Guests will learn step-by-step how to create a bouquet with an Alice’s Table floral host. 

Private events are available for special occasions such as bridal showers, bachelorette parties, birthday celebrations and more.

1-800-Flowers.com has leveraged collaborations in a variety of ways. Earlier this year, the company teamed with designer Jason Wu for a flower partnership.

Magic Light Pictures Glides into Gruffalo Deal with Micro Scooters


Magic Light Pictures is partnering with Micro Scooters to launch an exclusive range of Gruffalo scooters and helmets.

Products are due to launch this fall and feature The Gruffalo and other creatures from the series in five different scooter designs, each with matching helmet. Some of the designs can be personalized with its owner’s name.

“We are delighted to team up with Magic Light Pictures for our first license and know that we couldn’t be in better hands,” says Anna Gibson, co-director and brand director, Micro Scooters. “We design our products with a real family focus, to encourage kids to be more active and to be planet-friendly – all things that The Gruffalo is too, so it really is a perfect match!”

The range marks the first-ever license for the scooter company.

“We are thrilled The Gruffalo will be Micro-Scooters first license and we absolutely love this gorgeous new range,” says Daryl Shute, brand director, Magic Light. “With both brands celebrating the outdoors and courage, it’s a great fit – something that’s really important to us – and we’ve been hoping to work with them for some years.” 

The deal adds to the extensive licensing opportunities for The Gruffalo. Magic Light Pictures announced a slate of deals for the brand earlier this year.

Ravensburger Launches ‘Back to the Future’ and ‘Jungle Cruise’ Game


Ravensburger has released two new licensed titles with “Back to the Future: Dice Through Time,” and “Disney Jungle Cruise Adventure Game.

The new “Back to the Future” title is inspired by the classic movie series and includes film moments in a new game format.

“Disney Jungle Cruise Adventure Game,” is based on Disney’s river boat attraction.

The “Back to the Future: Dice Through Time” game is now available exclusively at Target. “Disney Jungle Cruise Adventure Game” is available at retailers nationwide, including Amazon.

Both titles add to Ravensburger’s existing licensed game library. Earlier this year, the company announced new titles inspired by “Wonder Woman” and “Disney Villainous.”

MHS Licensing & Consulting Signs Two New Art Properties


MHS Licensing & Consulting have announced their partnership with artists Scot Storm and Russ Duerksen.

Storm uses his love of hunting and the great outdoors to explore wildlife art. Available for licensing in a variety of categories, Scot’s wildlife paintings reveal his attention to the fine details that breathe life into every image.

Duerksen’s appreciation for the outdoors and its wildlife began while exploring his grandparents farm and the nature surrounding the small towns where he was raised. His nostalgic experiences and inspirational settings continue to be transformed into paintings.

“Nature and wildlife artwork has never been more in demand by our licensee partners and having a broad team of best in class artists is crucial to being able to consistently deliver high quality paintings to satisfy this need,” says Marty Segelbaum, president, MHS Licensing & Consulting.

The new partnerships add to MHS’s existing portfolio which includes brands such as Fine Frenchie.

BTS, Mattel163 Partner for UNO! Mobile


Mattel163, a publishing and development studio from Mattel and NetEase, has collaborated with Korean boyband, BTS, for UNO! Mobile.

The UNO! Mobile x BTS collaboration event adds a new twist to the classic game, featuring various in-game challenges that offer both competitive and cooperative modes for a chance to unlock rewards. These challenges include collecting tokens to use in a BTS-themed claw machine, working alongside other players to break global point tiers and opportunities to earn rewards instantly just for playing the game.  

This limited-time event includes brand new BTS-themed in game collectibles such as avatars, icon borders, voice packs, game backgrounds and BTS card sleeves that are available now for iOS, Android and the Facebook app.

“We’re very excited to be working with BTS in the UNO! Mobile game,” says Amy Huang, chief executive officer, Mattel163. “Fans from around the world have loved the BTS themed UNO! playing cards. Now they will get to play in the digital game, where we have expanded the collectibles in a fun and interactive way.”

The partnership adds to an extensive slate of collaborations for BTS. Earlier this year, the band teamed with Starbucks on a campaign tie-in for their new album.

Kids2, Mary Meyer Stuffed Toys Creates New Baby Einstein Line


Kids2 and Mary Meyer Stuffed Toys have teamed to create a new line called Baby Einstein First Discoveries.

New toys are inspired by four of Baby Einstein’s characters: Cal the Caterpillar, Neptune the Sea Turtle, Tinker the Tiger and Zen the Zebra. This new line follows a trend of active and imaginative toys to engage all of a baby’s senses while nurturing mother-baby bonds and encouraging shared play. New toys are inspired by four of Baby Einstein’s characters: Cal the Caterpillar, Neptune the Sea Turtle, Tinker the Tiger and Zen the Zebra.

“These gifts are the best of both worlds, with features that engage a baby in each of their senses wile inviting parents to play along too,” says Steven Meyer, lead designer, Mary Meyer Stuffed Toys.

Crinkle teethers, blankets, activity balls and hand puppets are all included in the lineup.

“Baby Einstein has always been synonymous with young curiosity and this partnership blends Mary Meyer’s lush materials and innovative designs with Baby Einstein’s characters and inherent inquisitiveness,” says Karen Neblett, executive vice president business strategy and development, Kids2.

Rights & Brands Appointed Worldwide Agent for ‘Bamse’


Egmont Publishing has appointed licensing agency Rights & Brands to represent “Bamse” as the brand’s broker in the Nordics and agent worldwide for licensing.

Rights & Brands will develop a global licensing and publishing program for “Bamse.” Egmont Publishing, meanwhile, will continue to serve as the main licensing agent in the Nordics for the brand.

“We are extremely proud to represent ‘Bamse,’ who is one of the strongest character brands in Sweden, both in licensing and publishing internationally,” says Kristin Tjulander, sales and marketing director, Rights & Brands. “’Bamse’ is also strengthening our position – to bring Nordic rights and brands to a global arena. With our network of agents and publishers around the world – we will put in all our effort so that more children around the globe can get to know the strongest bear in the world.”

“Bamse” is a Swedish cartoon created by Rune Andréasson. It was first published in 1966. Aiming to give children knowledge as well as entertainment, the comic has never shied away from big questions. It has previously featured storylines on injustice, anti-bullying and other social issues.

“We are really glad and excited to partner with Rights & Brands and together starting this new international ‘Bamse’ chapter,” says Marika Bark, publishing director, Egmont Publishing. “’Bamse’ is a truly amazing character. He brings excitement and joy of reading as well as fun knowledge to both children and parents. In Sweden, we will keep focus on the main values of the brand and continue with our strong and successful ‘Bamse’ licensee partnerships.”

The news comes on the heels of Egmont Publishing’s recent slate of announcements. Late last year, the company announced a publishing partnership for “Ryan’s World.”

Surge Brands Signs Toxic Waste Sour Candy


Surge Brands has signed on as to exclusively develop a licensing campaign for Candy Dynamics’ line of Toxic Waste Hazardously Sour Candy brands.

Targeted licensed product categories will initially include food and beverage, apparel and accessories, health and beauty, toys and games, Halloween products, novelties and social expressions.

Retailer support includes Wal-Mart, Target, Walgreens, Spencer Gifts, Hot Topic, Party City, GameStop, Five Below, Cracker Barrel, HEB and many others.

“I am thrilled to have signed on with Surge Brands as our strategic licensing agency that will launch Toxic Waste Candy for the first time into fun and inventive licensed products,” says Laura King, president, Candy Dynamics. “Licensing is an important branding initiative for Candy Dynamics which will allow us to leverage our growing family of Toxic Waste Candy brands which include Toxic Waste Hazardously Sour Candy, Sour Smog Balls, Nuclear Fusion, Slime Lickers, Atomz, Hi Voltage & Short Circuits Bubble Gum and Sour & Chewy Bears and Worms.”

Grateful Dead, North Coast Organics Swipe On Deodorant Deal

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North Coast Organics has announced an official Grateful Dead USDA-certified organic deodorant line.

The collaboration will include five scents, all handmade in small batches, using 100 percent natural, vegan and edible ingredients.

“I have been a Dead Head since 1999,” says Nathan Morin, chief executive officer and founder, North Coast Organics. “The music and spirit of the Grateful Dead have influenced my company’s core principles of service, veganism and organic agriculture. The Grateful Dead have inspired us to stay true to our main mission of social responsibility. We took care in creating special essential oil blends that reference the Grateful Dead’s music.”

Fans of the Grateful Dead will recognize the iconic ‘lightning bolt’ featured on the new deodorant’s psychedelic artwork.

“Along with our love of the music, Dead Heads also often identify themselves as socially and environmentally conscious, and with that awareness is a love of the world around us and the desire to help protect it,” says David Lemieux, legacy manager and archivist, The Grateful Dead. “That goes for ourselves as well. As much as it's important to be mindful of what we put into our bodies, it's also essential to be aware of what we put onto our bodies. We're so happy that a company like North Coast Organics exists, as they share our love of organic, healthful products for the body. Ethical and kind, North Coast Organics lives and functions as we do, with an awareness that the future's here, we are it, and we need to take care of the planet and ourselves.”

The deodorant is now available for purchase on the North Coast Organics website. It will also be available at select retailes throughout the U.S. later this year.

For the Grateful Dead, the partnership builds on its growing licensing partnership. The band’s brand was leveraged in a headphone deal with Ultimate Ears Custom earlier this year.

Jakks Pacific Tapped as Global Master Toy Licensee for ‘Apex Legends’


U.S. toymaker Jakks Pacific has announced it has entered into a multi-year, global toy licensing deal with Electronic Arts to create an exclusive toy line based on the free-to-play video game, “Apex Legends.”

JAKKS has secured the worldwide rights to manufacture, market and distribute action figures and accessories, plush, role-play, toy weapons and blasters. A first wave of collectibles will launch at retail this October. JAKKS’ deal was brokered by licensing agent Retail Monster.

“Jakks has a great history of bringing characters to life from a number of high-profile franchises and our game is loaded with great characters to choose from, with new characters coming every season,” says Arturo Castro, vice president, brand marketing, EA Respawn Entertainment. “We’re excited to work with Jakks to bring our Legends to life outside the game.”

Since its launch, “Apex Legends” has amassed more than 70 million players and has enjoyed continued success through regular seasonal updates. Now in season five, “Apex Legends” has more than 1.6 million Twitter followers, and nine million followers on Twitch  with more than 25 billion minutes watched to-date.  

“’Apex Legends’ has a huge and growing fan base, and the breadth and depth of characters and their stories makes it perfect for a collectibles line,” says Craig Drobis, senior vice president, marketing, Jakks Pacific.  "We are very excited to introduce a full range of premium products, allowing fans to extend and showcase their affinity for this massively popular game."  

Since its debut, “Apex Legends” has seen opportunities in the licensing space. Along with the new JAKKS partnership, the video game has also signed Tycoon Enterprises in Latin America.