Articles from 2020 In June

Netflix Adds Chief Marketing Officer

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Bozoma Saint John, former head, consumer marketing, Apple, and chief brand officer, Uber and most recently, chief marketing officer, Endeavor, has been appointed as the new chief marketing officer at Netflix, according to Deadline.

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” says Ted Sarandos, chief content officer, Netlfix. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”

Saint John has been in the industry for nearly 20 years and has worked in music, entertainment, consumer packaged goods, sports, automotive and fashion. In addition to Apple, Uber and Endeavor, she was head of the music and entertainment marketing group at Pepsi-Cola North America.

Saint John will replace Jackie Lee-Joe.

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” says Saint John. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”

Hi-Tec Sports, Tharanco Team for Performance Apparel


Apex Global Brands has announced that its subsidiary Hi-Tec Sports, in collaboration with Tharanco Lifestyles, will be launching a new patent-pending venture series of performance apparel with built-in-masks.

“We have addressed the next step of what our customers have been asking for by developing quality, comfortable clothing with a deployable mask option when necessary or desired,” says Bill Hackett, president, Tharanco Lifestyles. “Our goal with the venture series was to cross-pollenate fashion and function. When the mask option is activated, consumers have the option to insert a filter screen into the mask itself for personalized levels of protection. Our venture series range of products are comfortable, convenient and always stylish.”

The initial range of offerings featuring built-in face masks will soon be available for purchase on and will roll out nationally this fall.

CandyRific Unveils Halloween Lineup


CandyRific has signed several licenses for Halloween merchandise

New Day of the Dead light up expression fans, along with character items from Ghostbusters, Scooby-Doo and M&M’S Brand are included in some of CandyRific’s Halloween treats.

Flashlights, fans and more will be available for $4.99 each.

Arcade1Up, Coleco Team for Mini Arcade Games


A Kickstarter campaign was launched two years ago to create new Mini Arcade machines inspired by the ‘80s. Now, those machines are getting a wider reach, according to Toy Book.

Coleco has partnered with Arcade1Up to create new Mini Arcade games to sell nationwide.

“The design of the Coleco Mini Arcade lends itself to customization in controller layout and internal hardware,” says  Chris Cardillo, partner, Coleco. “This means gaming opportunities are infinite – only limited by the scope of the designers. It is going to be interesting to see what Arcade1Up does with the Coleco Mini Arcade lineup, I am sure fans will be just as excited as I am.”

New machines were set to launch this year but are now delayed due to the COVID-19 pandemic.

Gucci, Snapchat Step into AR Shoe


Gucci has partnered with Snapchat to release the social media platform’s first global branded augmented reality shoe try-on lenses.

The AR lenses overlay a digital version of Gucci shoes over a smartphone user’s feet to “try on” the products, and a “shop now” button allows consumers to buy the shoes online.

Four styles of footwear in two AR lenses are available on Snapchat now.

MLSPA Players Kick-Off Sorare Fantasy Soccer Deal


OneTeam Partners has announced that the Major League Soccer Players Association and its roster of more than 700 current players will be available on the Sorare global fantasy soccer platform through a new class of collectibles: officially licensed digital player cards. 

“As the MLSPA continues to expand its list of partners, we are excited to officially announce our license agreement with Sorare,” says Dan Jones, chief operating officer, Major League Soccer Players Association. “The MLS audience continues to grow and evolve, and we are excited to be a part of giving fans the opportunity to engage with their favorite players in a new digital landscape.”

These player cards will be available on Sorare ahead of the summer MLS is Back tournament in Orlando, Fla., enabling fans to begin building the fantasy lineups and competing for prizes before the league is expected to return to play later this year. OneTeam Partners (OneTeam), the MLSPA’s group player licensing partner, facilitated the deal.

On Sorare’s game platform, each week, managers compose teams of five player cards to compete against other managers around the world in different fantasy soccer divisions. Success will earn these managers rewards and allow them to unlock different levels of achievements.

“We are proud that the OneTeam platform led to this new partnership between the MLSPA and Sorare,” says Henry Lowenfels, chief product officer OneTeam Partners. “We believe blockchain will play an important role in the future of collectibles, and through Sorare’s innovative fantasy experience, fans can collect, manage and own digital cards representing all their favorite players forever.”

The MLSPA is the first professional soccer organization in the Americas to enter a licensing partnership with Sorare. With this deal, MLSPA players are joining other players from renowned soccer clubs such as Juventus, Atletico Madrid, Napoli, Lyon, and Porto, as well as Belgium’s Jupiler League and South Korea’s K League already available on the game platform.

Nick Diaz Inks Deal with Duel Drinkware


Nick Diaz’s team has given Duel Drinkware the Nick Diaz brand’s exclusive hardgoods merchandise license for North America. 

The goal is to build the Nick Diaz name into an established houseware goods license and extend the brand’s presence through new licensed consumer product initiatives that resonate with Nick Diaz’s audience. 

The agreement gives Duel Drinkware the rights to build and manage the hardgoods merchandise license of the Nick Diaz name, logos and image. Duel Drinkware will prioritize products in the décor and houseware, tabletop and additional product categories for online and brick-and-mortar stores. 

“Our goal is to make the Nick Diaz license into a popular lifestyle brand for fight fans across North America,” says Neptali Figueroa, Duel Drinkware. “We are excited to build and develop a diverse range of categories and new creative product opportunities over the coming months.”

Teyana Taylor Signs Cosmetics Deal with MAC


Entertainer Teyana Taylor is channeling her love for the 1990s in a new makeup collection in collaboration with MAC Cosmetics.

Taylor is rolling out a collection with 12 products that embody the ‘90s spirit inlcluding a highlighter-bronzer Mineralize Skinfinish, four lip liners, three lipsticks and four Lipglasses. The collection is housed in neon packaging with Teyana Taylor Branding.

“I’m super big on having a pop of color,” Taylor told Allure. “I love color, brights and neons. I also feel like when you get these more nude [makeup] colors, sometimes the packaging is a little bit boring. You don’t have to have neon lipstick to have neon packaging! I just wanted to make it fun. I wanted it to be a collector’s item where people felt like, OK, this is a really dope color, but I don’t need to have a neon lipstick in order to have the color in my life as far as packaging.”

The collection will launch on July 14 on the MAC website, and prices range from $19 to $37.

The National Trust Solves Wentworth Puzzles


Depicting some of the countryside landmarks in England and Wales, new wooden puzzle sets from the National Trust have launched in collaboration with Wentworth Wooden Puzzles. A deal struck on the synergy of sustainable core values, this new partnership has presented a new product which the companies say not only resonates with lockdown culture, but adopts a totally sustainable nature, from materials to product design and packaging. 

“We are delighted to be collaborating with the National Trust on this stunning new puzzle collection,” says Sarah Watson, managing director, Wentworth Wooden Puzzles. “The Wentworth brand and the National Trust have a long history. For decades we have made puzzles for the Trust to sell in their property shops. We are really pleased that we can offer this new collection of puzzles to fans of the National Trust and Wentworth Puzzles via our U.K. and U.S. websites whilst supporting the great work of the Trust through a share of the sale of each puzzle.” 

This collection of 18 puzzles will help to raise a minimum of £5,000 for the National Trust to support their work in caring for nature and history of places such as Montford Rose Garden, Stourhead, Half Moon Pond, Tyntesfield and more icons pictured in the new puzzle ranges. 

Celebrating 125 years in 2020, the National Trust is a mainstay brand in the United Kingdom and welcomes more than 26.9 million visits each year to indoor locations, and more than 100 million to its many outdoor destinations.  

“Working with Wentworth Wooden Puzzles was a natural fit for us,” says Michaela Davis, brand manager, National Trust. “After many years of stocking their range, we knew that they had the sustainable qualities we look for in our suppliers. This collection captures the beauty of the places we care for and so many visitors love, but it also generates vital income to allow us to continue looking after these places for everyone, forever. We hope they bring joy to people at this time, especially if they haven’t been able to visit yet.”

Fanatics, Paris Saint-Germain Renew Partnership


Soccer club Paris Saint-Germain has extended its partnership with Fanatics for an additional 10 years.

Terms of the deal were not announced, but according to CNBC, the 10-year deal is the largest financial pact the retailer has ever struck with a sports team.

The agreement replaces the e-commerce-only agreement, giving Fanatics more control of the club’s manufacturing and making them the master licensee for Paris Saint-Germain merchandise.

“This agreement marks yet another new chapter in Paris Saint-Germain’s ambitious growth story,” Nasser Al-Khelaifi, chairman, Paris Saint-Germain told CNBC. “In Fanatics, we are partnering with the global leader of sports merchandising, a collaboration which will bring with it a vast array of unique commercial opportunities across the globe. Over the next 10 years, Paris Saint-Germain and Fanatics will work to further enhance the reach and appeal of the Club’s brand and merchandising excellence. Through enriching our product offer and in extending the Club’s footprint into new markets, this collaboration will serve as one of the core pillars of our commercial strategy.”

In June 2019, Paris Saint-Germain extended their agreement with Nike in a $91 million deal after a successful collaboration with the Jordan brand in 2018. The Fanatics deal will exclude Paris Saint-Germain’s Nike products.