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Articles from 2019 In June


‘Assassin’s Creed’ Symphony Brings Video Game History to Life

‘Assassin’s Creed’ Symphony Brings Video Game History to Life

For the first time, developer Ubisoft and orchestral events company MPG Live are bringing the “Assassin's Creed” to life with a symphony tour of music from the game.

The new offering gives fans of the historic simulation a unique experience through the power of symphony orchestra. Gracing Paris before heading to San Francisco, Montreal, Dusseldorf, London, Italy and beyond, the “Assassin’s Creed” musical journey surrounds the game’s most iconic tracks from composers such as Jesper Kyd, Lorne Balfe, Winifred Phillips and Brian Tyler.

Played by a live 80-piece orchestra and choir in front of a giant HD screen with footage of the game, this symphonic experience tells a story which spans 10 years of cutting-edge gaming and multiple eras from the historically-inspired series.

In 2018, Ubisoft licensed the ultra-popular “Assassin’s Creed” property to land on tabletops in North America via two different contracts including Triton Noir’s latest board games and wine deals with Lot18.

Pointvoucher Debuts Mobile Game Based on ‘Loose Women’ Series

Pointvoucher Debuts Mobile Game Based on ‘Loose Women’ Series

Pointvoucher Studio has signed a deal with ITV to develop a mobile game for the popular U.K. chat show “Loose Women.”

Due to launch in the U.K. next month, the word wheel puzzle game will be free for fans to download and offers hundreds of word puzzles to play. The game will connect to the Pointvoucher reward platform, allowing players to earn points as they play. The points can then be used for a variety of real-world products and services in the Pointvoucher Marketplace.

“We are delighted to be partnering with such an esteemed brand,” says Nicolai Elmqvist, chief executive officer, Pointvoucher Group. “‘Loose Women’ is a much-loved program, and we are confident that the game will harness this popularity to create a consistent, engaged audience who will want to play.”

The award-winning ITV chat show “Loose Women” follows a rotating panel of women from the entertainment and journalism worlds as they discuss current events. ITV’s series celebrates its 20th anniversary this fall.

Feleppa, Two Brothers Unveil New Deal

Feleppa, Two Brothers Unveil New Deal

Feleppa has signed a licensing agreement with Two Brothers to produce and distribute the Le Gemelline collection.

Designed to dress girls and teens ranging in age from 6 months to 14 years old, the Le Gemelline collection takes inspiration from the Feleppa women’s line by capturing its contemporary aspects. The range includes dresses, skirts and blouses, which showcase creativity, quality and attention to detail.

Sony Adds Live-Action Series to ‘Final Fantasy’ Franchise

Sony Adds Live-Action Series to ‘Final Fantasy’ Franchise

Sony Pictures Television and Hivemind have announced a new partnership with Square Enix to develop a live-action adaptation based on the “Final Fantasy” series.

The live-action television series will tell an original story set in the world of Eorzea, seen in “Final Fantasy XIV.” Inspired directly by the world and characters of the title's 14th installment, the project will explore the game's theme of the struggle between magic and technology. The game will also include the live-action version of the game's characters.

“Final Fantasy XIV” has previously been leveraged for partnerships with organizations including the Red Cross.

Fendi, WeChat Power-Up for Mini Game

Fendi, WeChat Power-Up for Mini Game

Fendi has launched an exclusive mini game designed for the WeChat ecosystem called Fendi Ways to Rome.”

As reported by Jing Daily, the fashion brand worked closely with WeChat to bring the game to mobile devices earlier this month. Gameplay provides players unique tidbits on the Fendi brand as they traverse the streets of Rome, Italy. The free-to-play game also extends into the real world with sweepstakes for players that give them the chance to win a free trip to Italy.

In recent years, WeChat has become a key platform for retail and marketing initiatives. The popular platform has been leveraged to launch products such as designer handbags and “Peppa Pig” licensed merchandise.

Kellogg’s Reveals Your Friendly Neighborhood Breakfast Cereal

Kellogg’s Reveals Your Friendly Neighborhood Breakfast Cereal

Kellogg's and Marvel have launched new food lines and a live experience inspired by Spider-Man: Far From Home.

The long line of treats that are hitting shelves by Kellogg's feature interactive boxes and packaging that unlock a new game for consumers, with family-favorite brands gaining a fresh spin including:

  • Spidey Berry Pop-Tarts;
  • Eggo Mixed Berry Marvel web-shaped waffles;
  • Cheez-It with engraved Spidey designs;
  • Keebler Amazing Vanilla Cupcake Fudge Stripe cookies and
  • Kellogg's Spider-Man Far From Home Fruit Snacks.

New Yorkers can also gain access to Spider-Man’s takeover of Kellogg’s New York City Cafe, with a Spidey-themed menu including Mysterio Mac & Cheese. Alternatively, fans outside of the city of New York can gain insight into how to make these treats at home on the Kellogg’s NYC website.

Blizzard, LEGO Announce New ‘Overwatch’ Sets and Tournaments

Blizzard, LEGO Announce New ‘Overwatch’ Sets and Tournaments

Blizzard Entertainment has partnered with LEGO to create a line of “Overwatch” building sets and launch a one-day tournament for the game.

The “Overwatch” Junkertown map has inspired the new sets. LEGO has designed sets based on game characters Wrecking Ball, Junkrat and Roadhog. Each unique piece in the collection will debut at the Blizzard Entertainment booth at Comic-Con before being launched in retail this October.

In addition to the new building sets, the LEGO Group has announced it is hosting a day-long Twitch Rivals “Overwatch” tournament later this month. The competition will see teams compete for a special prize to be announced soon.

The LEGO “Overwatch” collaboration follows a recent deal Blizzard made for Uniqlo apparel based on the video game title.

Blizzard Entertainment has partnered with LEGO to create a line of “Overwatch” building sets and launch a one-day tournament for the game.

The “Overwatch” Junkertown map has inspired the new sets. LEGO has designed sets based on game characters Wrecking Ball, Junkrat and Roadhog. Each unique piece in the collection will debut at the Blizzard Entertainment booth at Comic-Con before being launched in retail this October.

In addition to the new building sets, the LEGO Group has announced it is hosting a day-long Twitch Rivals “Overwatch” tournament later this month. The competition will see teams compete for a special prize to be announced soon.

The LEGO “Overwatch” collaboration follows a recent deal Blizzard made for Uniqlo apparel based on the video game title.

Licensing Expo China 2019 Preview (Mandarin Edition)

Licensing Expo China 2019 Preview (Mandarin Edition)

China's most innovative licensing event is back, and it's bigger, bolder and packed with more IP than ever. Read our event preview to find out what's in store at this year's Licensing Expo China 2019.

This is the Mandarin Edition of the Preview, the English version is available here.

Licensing Expo China 2019 Preview

Licensing Expo China 2019 Preview

China's most innovative licensing event is back, and it's bigger, bolder and packed with more IP than ever. Read our event preview to find out what's in store at this year's Licensing Expo China 2019.

Kenny G Gets ‘Saxy’ at Target

Kenny G Gets ‘Saxy’ at Target

Big G Creative has launched a Kenny G-branded card game, available exclusively at Target.

The “Kenny G: Keepin’ It Saxy” card game is based on the daily life of the saxophonist, according to The Toy Book.

The game, aimed at players ages 12 and up, encourages players to move the Kenny G game token across the board while overcoming obstacles including a lost wallet and a Malibu traffic jam and challenges like running out of hair product.

The game comes with a game board, play instructions, 16 groove tokens, 62 sax cards, 36 event cards, three dice and one first player marker.

“I never imagined that following a day in my life would be turned into a game that is so much fun,” says Kenny G. “‘Keepin’ it Saxy’ is a great combination of what I celebrate in life: music, laughter and spending time with friends and family.”