License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sitemap


Articles from 2020 In May


USPS Delivers Apparel Deal with Anti Social Social Club

uspsassc.png

Anti Social Social Club has revealed a new collaboration with the United States Postal Service. The Anti Social Social Club x USPS line is a play on the USPS uniform.

The collection includes a work jacket and work shirt, t-shirts, pullover hoodies, hats and a side bag. ASSC’s logo mixes with USPS branding on each piece.

The ASSC x USPS collection drops May 30, at 11 a.m. EST on antisocialsocialclub.com.

Hello Kitty, Schick Intuition Partner for Razors

hellokittyschick.png

Schick Intuition has teamed with Hello Kitty to release three themed razors.

One is purple and features Hello Kitty riding a dolphin, while the other two are a variant of the same design, Hello Kitty listening to music. Each razor features a solid that acts as shaving cream. The dolphin design's solid is made with coconut milk and almond oil, while the music version features aloe and vitamin E.

The Hello Kitty x Schick Intuition razors are available now at Schick.com. They will become available at Walgreens on June 30.

‘Angry Birds on the Run’ Returns for Season 2

angrybirds2.png

Rovio Entertainment has announced that “Angry Birds on the Run,” the live action series starring the Angry Birds as plush toys, will return for a second season.

“Season 2 of ‘Angry Birds’ on the Run is a whirlwind of fun,” says Baker Terry, writer and director, “Angry Birds on the Run.” “It promises to be bigger and wilder than ever before! We’ve got more twists and turns, more locations, original songs and more characters. More of everything really, except smarts. It was great to spend some more time with our three lead characters from the first series and get to know a whole bunch of new Angry Birds, and piggies of course.”

Season two will premiere on the “Angry Birds” YouTube channel on June 6, with a new episode added every Saturday. Wider distribution will be handled by CAKE, with the new season coming to more platforms this October.

HyperX, Panda Global Team for Gaming Eyewear

hyperx (1).png

The gaming division of Kingston Technology Company, HyperX, has announced a collaboration with competitive esports team Panda Global to create a new custom colorway of HyperX Gaming Eyewear.

The exclusive design for Panda Global features the team’s logo and black and white panda styling. The eyewear also offers blue light protection for those who spend long periods of time in front of a screen.

“Over the past few months, there has been a surge in the amount of time spent in front of a screen; whether that be working from home, gaming for increased hours or in many instances – a combination of the two,” says Stephanie Winkler, strategic marketing manager, HyperX. “Both HyperX and Panda Global recognized the importance of eye health for players and fans alike, so this collaboration has taken on a new weight of importance for our changing times. The Panda Global team has been using the HyperX Gaming Eyewear for several years now and have firsthand knowledge on how beneficial it is in reducing eye strain during practice, competition and general screen time.”

Building on its relationship with Eyeking, an eyewear manufacturing partner with experience producing both frames and lenses with blue light protection, the HyperX Gaming Eyewear Panda Global version offers optional prescription lenses that can be ordered when the glasses are purchased via the Rx section found on the HyperX Gaming Eyewear web page.

“We're very excited at Panda Global about this collaboration with HyperX and Eyeking to bring the first team eyewear to market,” says Alan Bunney, managing director and chief executive officer, Panda Global “It seems to be a no-brainer that an esports team would make eyewear given how many gamers wear glasses in our industry (myself included) but making them is a much harder task than you'd think! Thanks to HyperX and Eyeking, we were able to make these a reality and we're so excited for people to be able to use them."

The HyperX Gaming Eyewear Panda Global edition will be available this summer for $99.99 MSRP through Amazon and Panda Global’s online store.

Reemsborko to Rep ‘Black Hammer’

blackhammer.png

Jeff Lemire and Dean Ormston, creators of Black Hammer, a best-selling comic series published by Dark Horse in 19 different languages worldwide, have appointed Reemsborko as the worldwide licensing agent in all categories for the property. The deal was brokered by their agent, Charlie Olsen, of Inkwell Management.

We are thrilled to be partnering with Reemsborko to create a full range of products for fans to show their love of the Black Hammer universe,” says Olsen.

Black Hammer is a metafictional multi-book saga of interweaving superhero stories. A film and television development deal with Legendary Entertainment has also been confirmed. This deal includes not just Black Hammer, but all its associated titles, effectively opening the door to create a cross-platform film and television shared universe.

“This property is just so exciting,” says Max Arguille, owner, Reemsborko. “I enjoy superhero comics and films as much as anyone, but audiences are ready for something a little different now. Black Hammer is here to cure superhero fatigue. Clearly, Legendary also think so. Reemsborko is open for business on this right now, so licensees can get their ranges in store in advance of all the onscreen activity.”

Vans Kicks Off Collab with National Geographic

vansnatgeo.png

Five new sneaker styles are on the way from Vans, in collaboration with National Geographic. The nature-inspired kicks take inspiration from wildlife, specific locations and more.

In the past, Vans has teamed up with multiple partners to create licensed sneakers. From David Bowie to Van Gogh and more, Vans is no stranger to creating shoes inspired by art, photography, design and more.

Throughout the upcoming collection, Vans has revealed five new designs on multiple silhouettes of shoes. The collection includes slip-on, Era, Authentic, Old Skool and Sk8-Hi styles.

Each shoe features National Geographic branding as well as imagery found in the magazines. Some styles take a more simplistic approach by just bearing the brand’s logo and other imagery, while others look to bring various nature-inspired designs into the mix with flashier appearances.

The slip-ons come with Greenland’s Pine Island Glacier covering each shoe. The Era style has GPS coordinates and oceanic graphics. One pair of Vans is coated in National Geographic magazine covers, and an all-black version of the Old Skool style complete with printed tree frog and wolf images.

The limited-edition collection will be available beginning June 1.

Natural History Museum, The Royal Mint Launch Final Dinosauria Coin

dinosaurcoins.png

The Dinosauria Collection is the result of a collaboration between the Natural History Museum and The Royal Mint, which has seen dinosaurs featured on official U.K. 50p coins for the very first time.

We are thrilled to announce the release of the final coin in this fantastic collection,” says Maxine Lister, licensing head, Natural History Museum. “The response to the first two coins has been phenomenal, and we’re delighted to be able to now complete the collection, a little later than originally planned, but we hope fans agree that it has been worth the wait. It has been so exciting to see the story of the discovery of dinosaurs celebrated in this way.”

This series saw the release of the Megalosaurus coin back in February, closely followed by the Iguanodon coin in March and the collection now concludes with the release of the Hylaeosaurus coin, bringing together the three creatures that led to the coining of the term “dinosaur” in 1842.

This discovery, made by Sir Richard Owen, founder of the Natural History Museum, sparked a public interest in the creatures. The coins were illustrated by renowned paleo-artist Robert Nicholls with the expert guidance of Professor Paul Barrett from the Earth Sciences Department of the Natural History Museum.

“We are delighted to partner with the Natural History Museum to reveal the final coin in the popular Dinosauria Collection – the Hylaeosaurus 50p coin,” says Clare Maclennan, divisional director, commemorative coin, The Royal Mint. “This collection also marks a new milestone for The Royal Mint, as it is the first time that we have combined a coin series with augmented reality technology, as we continue to innovate and enrich the experience of coin collecting.”

In addition, augmented reality brings the collection to life via The Royal Mint’s “Activate App,” unlocking exclusive content including facts, animated clips and imagery of the dinosaurs.

Available in Brilliant Uncirculated, Silver Proof and Gold Proof versions, the full collection is available online now at www.royalmint.com/dinosaurs.

Gucci Designs Gaming Deal with ‘Tennis Clash’

guccitennis.png

Italian luxury designer Gucci has officially dipped its toes into the gaming world by designing an exclusive collection of tennis outfits for characters in “Tennis Clash,” according to a report by Lifestyle Asia. Each look was digitized by Wildlife Studios.

In addition to outfitting characters Diana and Jonah from “Tennis Clash,” players will be able to visit the Gucci website and snag the same custom outfits to match.

The collection is comprised of monogram tracksuits, logo t-shirts and tennis gear like headbands, socks and shoes. Each item features Gucci branding and colors. The outfits are available to purchase in-game, and characters can wear the outfits in matches against other players.

As part of the collaboration, “Tennis clash” players can take part in a new in-game tournament known as the “Gucci Open.” Players can compete over a series of matches within a Gucci-branded tennis court. The experience includes exclusive tennis rackets branded with the Gucci logo.

Both the physical and virtual collections will be unveiled on June 18 through the mobile app.

Sesame Workshop to Debut ‘Elmo’s Playdate’ in the U.K.

elmosplaydate (1).png

Sesame Workshop, the non-profit organization behind “Sesame Street,” has produced a new 30-minute special. The new content is part of Sesame Workshop’s new Caring for Each Other initiative, which is designed to support families through the COVID-19 pandemic.

“‘Sesame Street’ has reacted incredibly quickly to the COVID-19 situation, supplying helpful, comforting resources and content for families in line with the brand’s values of friendship, care, wellbeing and kindness,” says Rob Corney, managing director, Bulldog Licensing, which manages “Sesame Street’s” consumer products in the U.K. and Ireland. “With its rich heritage, ‘Sesame Street’ is well-placed to support children and their families during this time, offering familiarity and reassurance in a time of great uncertainty.” 

“Sesame Street: Elmo’s Playdate” sees characters Elmo, Grover, Cookie Monster and Abby Cadabby joined by some famous faces on a virtual playdate. Actress Anne Hathaway, American composer Lin-Manuel Miranda and actress Tracee Ellis Ross join “Sesame Street’s” characters as they discover new ways to play and learn together. The special aired as a simulcast in the U.S. last month and has been broadcast in more than 30 countries around the world including Australia, New Zealand and Japan. It’s also available on BBC iPlayer.

“Elmo’s Playdate” celebrates everyone who is helping families during this time. It also highlights simple pleasures such as baking at home in a video call, which will feel very familiar to today’s viewers. The celebrities and characters sing songs, play games and take dance breaks. Children will get a visit from their “Sesame Street” friends and parents and can utilize the learning opportunities from the special at home.

The special will air on BBC One on May 30 at 1:30 p.m. GMT, having previously aired on CBeebies on May 8.

NFL, EA Sports, NFLPA Announce Multiyear Partnership

eanfl.png

Electronic Arts, the National Football League and the NFL Players Association have announced a multiyear renewal of their partnership, marking the NFL’s most expansive gaming agreement to date.

OneTeam Partners facilitated the new deal for the NFLPA as its digital games licensing representative. The agreement is the first major new NFLPA licensing deal negotiated by OneTeam. 

Under the partnership, the EA Sports “Madden NFL” franchise will exclusively create football simulation games, and EA Sports, the NFL and the NFLPA will partner to develop games in new genres, expanded esports programs and additional experiences for fans across more platforms.  

“EA has been a trusted partner for more than 30 years, and they continue to bring innovation, authenticity and creativity to everything they do, and we are certainly a great example of that as evidenced by the huge success of ‘Madden NFL 20,’” says Gorger Godell, commissioner, The National Football League. “The expansion of this partnership is not only about the continued success of the ‘Madden NFL’ franchise but also the creation of new avenues for our fans to connect with the sport they love.”

The agreement comes at a time when the world is playing and watching more “Madden NFL” than ever before as NFL fandom worldwide continues to grow. Unique players have grown by 30 percent year-over-year; monthly average players have reached an all-time high; more than 330 million hours of the game have been played; and more than one billion minutes have been watched on Twitch since launch. In April alone, player levels nearly doubled from last year, and great community and celebrity-athlete competitions broadcast throughout the month led to the equivalent of 2,600 NFL seasons of “Madden NFL 20” content watched by viewers around the world.

“Madden NFL” esports also had its biggest year yet, with broadcasts on ESPN, ESPN2 and FS1 bringing Madden NFL competitive programming to tens of millions of fans.

“Building on the most successful year ever for ‘Madden NFL,’ this is a powerful time for EA Sports to come together with the NFL and the NFLPA in this new wide-reaching partnership,” says Andrew Wilson, chief executive officer, Electronic Arts. “Together, we have a tremendous opportunity to entertain more players through new ‘Madden NFL’ experiences, games in new genres and on new platforms, esports and new innovations that will grow fans’ love of the NFL around the world.” 

EA Sports, the NFL and the NFLPA will also partner on new experiences and more ways for fans around the world to connect with the excitement of NFL football. This will include games in new genres with more forms of play and self-expression, available on more platforms, including expanded offerings for mobile players. Esports will also continue to grow, with increased competitive programs and broadcast content to reach and entertain more fans. This partnership will also focus on design, visualization and development innovations to grow and deepen the world of “Madden NFL,” impacting how it plays and feels and how players connect to the world of the NFL as it happens.

“EA Sports and Madden NFL are such pivotal points of connection for NFL players, the sport and its fans,” says DeMaurice Smith, executive director, NFLPA and board member, OneTeam Partners. “We have a shared vision to expand the fan base of football through interactivity, and we’re thrilled to continue our strong partnership with EA Sports to bring this to life in more ways than ever.”