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Articles from 2019 In May


Zuru and Ninja Blast into X-Shot Blaster Range

Zuru and Ninja Blast into X-Shot Blaster Range

“Fortnite” gamer and YouTube personality Ninja has partnered with Zuru for a limited-edition foam dart blaster range, X-Shot Ninja.

Zuru’s new licensed dart blaster will come in five styles stealth, no rez, quick scope, justice and turbo strike. The toy will also include unique elements and attachments that customers can use to customize their blaster.

Ninja is an esports celebrity and former competitor who broadcasts to 21 million subscribers via his Twitch channel. He has previously leveraged his brand for partnerships with Red Bull.

Cartoon Saloon and Dentsu Entertainment Team for Wolfwalkers

Cartoon Saloon and Dentsu Entertainment Team for Wolfwalkers

The collaboration comes as Cartoon Saloon launches its first ancillary rights division. Dentsu Entertainment’s previously established licensing group will be assisting the new division as they collaboratively explore licensing opportunities for the Wolfwalkers IP at this year’s Licensing Expo event, beginning tomorrow in Las Vegas, Nev.

Set in the 17th century, Wolfwalkers tells the story of an apprentice hunter who travels to Ireland with her father to hunt the last pack of wolves in existence.

The Point.1888, East West Get Wild with Bree Merryn

The Point.1888, East West Get Wild with Bree Merryn

The Point.1888 has brokered a deal between Bree Merryn and licensee East West for a new range of consumer products.

The partnerships with East West will include china mugs, stationery, fridge magnets, keyrings and gift bags featuring Merryn's artwork. East West is a UK based giftware supplier that creates gifting and special occasion products.

“Bree has achieved and maintained a huge retail presence in the last few years and I’m confident that buyers will be delighted to extend their Bree collections to include these new additions,” says Will Stewart, managing director, The Point.1888.

Sesame Place Theme Park Welcomes Guests to New Neighborhood

Sesame Place Theme Park Welcomes Guests to New Neighborhood

The Sesame Place theme park has opened a new neighborhood themed area inspired by the “Sesame Street” TV show.

The new area includes interactive character elements and recognizable spots from the show including Hooper’s Store, the 123 Stoop, Abby Cadabby’s Garden and Big Bird’s Nest. It will also host new activities such as new photo opportunities and live shows.

“It was incredible to see the looks on our guests’ faces as the Neighborhood came to life,” says Cathy Valeriano, president, Sesame Place Park. “‘Sesame Street’ has touched so many lives over the past five decades; it’s an honor to have even a small part in helping to bring that special magic to all those who visit Sesame Place each season.”

Along with the new section, more culinary and convince amenities have been added throughout the park this year. The expansion of the park comes during the 50th anniversary of “Sesame Street.” Sesame Workshop has also inked a slew of collaborations In honor of the milestone.

Spotlight Licensing Heads to ‘Downton Abbey’

Spotlight Licensing Heads to ‘Downton Abbey’

Spotlight Licensing and Brand Management has secured new licensees for “Downton Abbey.”

Deals come ahead of the upcoming debut of a “Downton Abbey” movie later this year. The feature will be joined by consumer products from Cost Plus World Market (housewares), Lot18 (wine) and Willow Creek Press (calendars and puzzles).

“We’ve been looking forward to a ‘Downton Abbey’ movie just like millions of other fans,” says Carole Postal, president, Spotlight Licensing. “We hope they will be just as excited as we are to not only see this next chapter of the Crawley family saga on the big screen but also to see it inspire a wide range of beautiful new ‘Downton Abbey’ products.”

New "Downton Abbey" licensees join previously announced partners such as Mystery Escape Room and Imagine Exhibitions.

Miramax Names White Space Entertainment as Master Agent for CP

Miramax Names White Space Entertainment as Master Agent for CP

Miramax has chosen White Space Entertainment as the global master agent for its consumer products program.

The partnership will see White Space expand Miramax’s international licensing program for properties such as Pulp Fiction, Sin City, Scream and the Halloween franchise. White Space will leverage the studio's extensive library to develop deals across consumer product verticals.

“Miramax has the largest independent film catalog in the world,” says Amy Taylor, executive vice president, White Space Entertainment. “We couldn’t be more excited to launch a strategic consumer products business for these groundbreaking movies with longtime fans and new ones.”

Miramax is no stranger to the licensing world. The studio has previously developed a wide variety of partnerships in categories such as toys and apparel.

CBS Consumer Products Debuts New Licensees

CBS Consumer Products Debuts New Licensees

CBS Consumer Products has announced a slew of new licensees for its TV properties.

The deals cover various product categories such as apparel, spirits and novelty items. Agreements are with worldwide partners including:

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  • A-Net – “Twin Peaks” apparel (Japan)
  • Big G Creative – “Carpool Karaoke” board games (U.S., U.K., Australia)
  • Bloomerry Fashion – “Beverly Hills 90210” and “Charmed” apparel (Germany)
  • Brand Design – “Twin Peaks” apparel (Denmark, Finland and Iceland)
  • Brand in Limited – “Beverly Hills 90210” apparel (U.K. and Ireland)
  • Cotton On – “Beverly Hills 90210,” “Charmed” and “Cheers” apparel (worldwide)
  • Good Speed – “Twin Peaks” apparel (Japan)
  • Happy Shirts – “Hawaii Five-O” apparel (U.S.)
  • Just Funky – “The Brady Bunch,” “Charmed,” “Cheers,” “Dynasty,” “Family Ties,” “Happy Days,” “Laverne & Shirley,” “The Little Rascals,” “The Love Boat,” “MacGyver,” “Mighty Mouse,” “Mork & Mindy” and “The Twilight Zone” home goods and gifts (U.S. and Canada)
  • Leap Technologies – “Beverly Hills 90210,” “Billions,” “Californication,” “Charmed,” “Cheers,” “CSI,” “Dexter,” “Dynasty,” “Hawaii Five-O,” “NCIS” and “Twin Peaks” apparel and gifts (MENA)
  • MLP – “Beverly Hills 90210” apparel (France)
  • Raf Simmons – “Twin Peaks” apparel (worldwide)
  • Redshift Games – “Our Cartoon President” games (U.S. and Canada)
  • Silver Screen Bottling Company – “Ray Donovan” spirits (U.S.)
  • Singing Machine – “Carpool Karaoke” for The Mic toy (worldwide)
  • Skybrand – “Beverly Hills 90210,” “Californication,” “Charmed,” “Cheers,” “Dynasty,” “MacGyver” and “Melrose Place” apparel (Nordics)
  • Tezenis – “Beverly Hills 90210” and “CSI” apparel (worldwide)
  • Weldon Owen – “MacGyver” The Official MacGyver Handbook (worldwide)
  • Wild Bangarang – “Charmed” apparel (U.K.)
  • Zara – “Beverly Hills 90210” apparel (worldwide)

“Fans around the world have always looked to us to create top-tier products tied to their favorite television shows,” says Veronica Hart, executive vice president, global franchise management, CBS Consumer Products. “We have an incredibly diverse slate of programming in our stable. We’re excited to work with these new licensees to develop a broad range of creative products to give fans more touchpoints to enjoy our shows.”

Along with the collection of new licensee deals, CBS Consumer Products also recently made news with the hire of three new executives who will help lead the company’s licensing program.

Rainbow Picks JLG to Rep ‘44 Cats’

Rainbow Picks JLG to Rep ‘44 Cats’

The appointment follows recent series deals with Nickelodeon for the broadcast of the series, and Bandai America for toy distribution. Bandai will bring the “44 Cats” toy line created by Toy Plus to U.S. and Canada markets.

“We are really pleased to announce The Joester Loria Group is on board for ‘44 Cats,’ and can’t wait to start our collaboration with such a brilliant partner to develop the brand’s huge potential across the U.S.,”says Cristiana Buzzelli, senior vice president, content and licensing, Rainbow Group.

“44 Cats” follows the adventures of four kittens who are part of a music band named The Buffycats as they help others and find creative solutions to everyday hitches. The 52 x 13 series is making its U.S. debut on Nickelodeon on June 10.

Alpha Group Named Global Master Toy Licensee for ‘Subway Surfers’

Alpha Group Named Global Master Toy Licensee for ‘Subway Surfers’

SYBO Games has chosen Alpha Group as the global master toy licensee for “Subway Surfers.”

The deal will see Alpha Group gain worldwide rights to manufacture and market figures, vehicles, remote control toys, plush, electronic toys, smart toys games, role play, dress-up, accessories, consumer electronics, novelties, activity and seasonal products based on “Subway Surfers.”

“We’re thrilled Alpha Group is the official toy partner for SUBSURF,” says Naz Amarchi-Cuevas, chief commercial officer, SYBO. “The company has a proven record in bringing amazing and innovative products to market; and most importantly, they fully understand the culture, ethos and pillars that embody the SUBSURF lifestyle.”

The “Subway Surfers” brand began as an endless runner mobile game before expanding into TV and various licensing deals. Alpha Group’s agreement was brokered by SYBO licensing agent Retail Monster U.S. SYBO has 10 agents around the world.

Crunchyroll, Bioworld Expand Licensing Partnership

Crunchyroll, Bioworld Expand Licensing Partnership

Bioworld Merchandising and Crunchyroll have expanded their partnership to include new anime IP.

The deal will see Bioworld gain access to Crunchyroll’s library of anime including “Dr. Stone,” “Black Clover,” “Mob Psycho 100,” “Yuri!!! on ICE,” “Bananya,” “That Time I Got Reincarnated as a Slime,” “The Rising of the Shield Hero,” “DARLING in the FRANXX,” “Re:ZERO” and “Goblin Slayer.” New properties will be leveraged for a diverse range of products from fashion to kitchenware.

“Crunchyroll has the world’s largest collection of anime, and continuing to work closely with Bioworld will improve our speed to market and will bring the anime community an even broader selection of goods for both our new and long-running series,” says John Leonhardt, head, consumer products, Crunchyroll. “Our collective teams are passionate fans themselves, and we’re so grateful for Bioworld’s continued dedication and creativity as we work to better serve the global anime fandom.”

Previous Crunchyroll and Bioworld merchandise have been sold in retailers including Hot Topic, BoxLunch, GameStop, Think Geek, Spencer’s Gifts, FYE, Barnes & Noble, Books-A-Million, Target and Walmart, among many others. Bioworld also owns a custom-curated anime hub called Animepls.com.