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Articles from 2019 In April


‘Olobob Top’ Returns with New Season

‘Olobob Top’ Returns with New Season

The second series follows a successful first run that included being ranked in the Top 10 shows on Cbeebies in five of its first six weeks on air. The show follows the adventures of Tib, Lalloo, Bobble and all their friends who live in the Olobob Forest.

“With the completion of series 2, we are fulfilling our dream to tell new and imaginative stories about the Olobobs and their friends,” says Steve Smith, director and producer, Olobob Top. “We’ve expanded their world and created some wonderfully unique characters, all in the promotion of creative play, which we believe is fundamental to children’s behavioral development.”

For Bare Feet Expands Leadership Team

For Bare Feet Expands Leadership Team

John Corrigan will join the company as chief financial officer, and Jeff Jackowski will fill the new role of inventory control manager. Jackowski joins the company after more than 20 years with LIDS Sports Group. Corrigan brings more than 25 years of expertise in the financial sector to FBF.

“Both John and Jeff play essential roles to ensure we operate as efficiently and cost-effectively as possible,” says Kelly Baugh, chief executive officer, FBF.

FBF is the longest-tenured sock licensee of the National Football League. The company also has a variety of footwear deals with colleges, the National Basketball Association, the National Hockey League, NASCAR and Fortune 500 companies.

DRi Spreads Joy with Happy News

DRi Spreads Joy with Happy News

New licensing agreements include Crème D’Or (confections) and Penny Kennedy (gift wraps and bags).

Founded by Emily Coxhead, the newspaper covers optimistic and uplifting stories from around the world that are aimed at bringing the mental health conversation to the forefront. Coxhead has previously parlayed Happy News into a column in teen magazine Shout as well into various brand licensing deals.

“It is a very exciting time for this inspiring property especially with the elevation of both Emily’s and The Happy News’ profiles,” says Alicia Davenport, licensing director, DRi. “The Happy News brand established itself at retail during 2018, and with many new exciting product lines coming through 2019 certainly promises to be another exceptional year for this heart-warming and on-trend brand.”

The Happy News licensing deals follow previous partnerships with brands including Blueprint Collections (stationery), Moonpig (greeting cards) and Penguin Random House (a creative journal).

Crocs, Beams Get Cozy with Shoe Line

Crocs, Beams Get Cozy with Shoe Line

Footwear brand Crocs has teamed up with Japanese streetwear company Beams for a line of shoes, reports FootWear Insider.

The new line of footwear includes a zippered bag on the heel that can be used to hold keys, cash or other small items. Crocs’ bag-adorned footwear will come in ultraviolet and tropical teal colors when it launches for $54 later this spring.

Joining the fanny pack and shoe hybrid will be a pair of Crocs adorned with a visor hat as well as a pair with suede-like fringe detailing. Both pairs will are due out this spring.

Crocs’ new Beams collaboration comes following another recent partnership with rapper Post Malone. The Malone x Crocs line featured Jibbitz charms and an homage to the rapper’s tattoos.

Silver Screen Sips Step Brothers’ Vodka

Silver Screen Sips Step Brothers’ Vodka

The film follows the hijinks of two incompetent adults whose lives interconnect when their parents get married and who are forced to find their own place to live. In the film, the duo makes an investment pitch to their family for a company called “Prestige Worldwide” as a last-ditch effort to earn an income.

Inspired by the fictional company, Silver Screen’s new vodka has a label featuring the Prestige Worldwide logo. The Prestige vodka deal follows previous Silver Screen collaborations with pop culture brands such as “Star Trek,” Death Row Records and YouTube series “Cobra Kai.”

Big Potato, Spin Master Rent Blockbuster for Board Game

Big Potato, Spin Master Rent Blockbuster for Board Game

The agreement, which covers the U.S. and Canada, will see Spin Master taking on Big Potato’s 15 existing board game titles including The Chameleon and Linkee. Spin Master will also work with Big Potato on new games based on Disney’s Color Brain, which will launch later this year along with the Blockbuster board game.

"Big Potato is a boutique company with an extremely creative and talented team," says Anton Rabie, co-founder and Co-chief executive officer, Spin Master. "We're thrilled about our partnership with them and the opportunity to bring their games to a wider audience."

Blockbuster was a chain of movie-rental stores that once included more than 9,000 stores globally. Following the growth of digital streaming services, the chain began to lose business and was eventually sold to Dish Corp,. which shuttered most of the company’s stores. Today, only one official Blockbuster store is still standing in Bend, Oregon.

Funko Venom-izes Marvel Favorite

Funko Venom-izes Marvel Favorite

The line includes Rocket Raccoon, Groot, X-23, Thanos and Storm decked out in the black-and-white color design made famous by Eddie Brock’s semiotic alter ego. Funko’s upcoming line will be available soon.

Uniqlo to Launch Star Wars Streetwear

Uniqlo to Launch Star Wars Streetwear

Jun Takahashi, NIGO and Tetsu Nishiyama have collaborated with the fashion retailer to design various t-shirt graphics that leverage Star Wars iconography. Each shirt in the collection is available now online and in Uniqlo stores.

Xilam Appoints Ex-Asmodee Executive

Xilam Appoints Ex-Asmodee Executive

In her new post, Humblot will be responsible for supervising Xilam’s global consumer products work for properties including “Oggy and the Cockroaches,” “Zig & Sharko” and “Paprika,” in addition to developing licensing and merchandise plans for a recently announced spinoff preschool series, “Oggy Oggy.”

“It’s a hugely exciting time to be joining Xilam as the company continues to grow its fantastic slate of content and expand into new areas, including preschool and family content,” says Humblot. “I look forward to working closely with the team to build upon Xilam’s cross-portfolio merchandise ranges alongside assembling a dynamic product range for ‘Oggy Oggy.’”

Epic Story Media Adds Two Vets to Senior Team

Epic Story Media Adds Two Vets to Senior Team

Labi and Sztoser join Epic following various stops working with creator-led brands. Sztoser, who was previously vice president of toys at Nickelodeon, will now serve as Epic’s head of licensing and merchandise. Labi, who is transitioning from Entertainment One where she was vice president of acquisitions, will now serve as Epic’s head of distribution and brand strategy.

“We’ve started the year strong at Epic Story Media with two incredible new team members, Jessica and David, joining us as well as adding to a burgeoning slate of dynamic, creator-led brands for them to sink their teeth into,” says Ken Faier, president and founder, Epic Story Media. “The company is founded on the belief that creators should be in the driving seat for their IP as it’s developed and expanded–an approach which is attracting talent across the board to partner with us.”

Both new hires come on as Epic adds to its slate of properties. The company has acquired global licensing rights to “Slugterra” as well as licensing and television rights to “Chaotic” as part of its new deals.