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Articles from 2018 In April


Brand Central Insights Introduces New Features

Brand Central Insights Introduces New Features

Brand Central has revealed two new features for its Brand Central Insights service. The agency has also expanded the Brand Central Insights management team.

The monthly subscription service’s two new features include proprietary store checks, which provide in-depth analysis into key categories and trends at popular retail chains nationwide, as well as trade show recaps, which provide insight into the hottest products, trends, flavors, packaging and cultural trends as observed at leading trade shows.

The company has also appointed two new senior executives. Mark Otero, a creative and trend agency veteran, will oversee the management team. Meanwhile, Coco Van Iwaarden as will serve as the company’s new manager of business development.

“This service has proven to be the resource for retailers, IP owners, manufacturers and media companies both in the U.S. and internationally,” says Ross Misher, chief executive officer, Brand Central. “There is no other service that offers the depth and breadth of trend and pop culture intelligence and we are thrilled to continue to expand our features and offerings for our client base.”

Barbie’s Painting Primark Pink

Barbie’s Painting Primark Pink

Mattel has partnered with Character World and Sommerbond for a new line of Barbie bedding and apparel, which will be available exclusively at Primark.

First, Character World has signed on to create a bedding range inspired by the iconic Barbie logo that features a soft pink and muted gray palette. The bedding line includes a reversible print duvet set and a fleece blanket and will be available in June.

Meanwhile, Sommerbond has created a set of adult nightwear featuring the Barbie logo.

“We are thrilled to be expanding the Barbie brand in Primark, strengthening our fashion heritage in partnership with the trusted high street fashion chain with this beautiful capsule collection that is perfect for fans of the brand,” says Gemma Daniels, associate manager, consumer products, Mattel U.K.

K-Swiss Steps into eSports with Immortals

K-Swiss Steps into eSports with Immortals

The agreement, which marks the first collaboration of its kind, will see K-Swiss produce a collection Kompass style footwear that features the Immortals logo as well as design details that cater to gamers who spend a lot of time in front of computers and travel to gaming events.

To underscore the partnership, K-Swiss designers will also visit the Immortals headquarters to conduct movement studies and will document the entire process for broadcast distribution and social media.

 “eSports is the new frontier of sports and entertainment, and this is another way for K-Swiss to contribute to culture in a progressive and modern way,” says Barney Waters, brand president, K-Swiss.

The Immortals shoe collection is set to launch this December and will be available through select retailers and online at KSwiss.com.

The Avengers Show Off Their Super Powers at the Box Office

The Avengers Show Off Their Super Powers at the Box Office

Marvels’ Cinematic Universe is storming the box office with full force. The studio’s latest film, Avengers: Infinity War, debuted as the biggest opening for a Marvel film and the best domestic and global debut of all time, according to Variety.

Infinity War, the latest in a back-to-back rollout of Marvel films, brought in $258 million in North America and $382 million internationally for a total of $640 million globally. The film has not reached China yet, where is expected to set additional records. 

The weekend numbers surpassed Star Wars: The Force Awakens, which bowed at $248 million domestically and was the previous highest grossing domestic open as well as The Fate of the Furious, which formerly held the highest global opening weekend of all time.

Industry professionals cite the success of Marvel’s films, including Guardians of the Galaxy Vol. 2 and Black Panther , as launch pads for the film, which includes all of the recent films’ characters.

Sainsbury’s and Asda to Join Forces

Sainsbury’s and Asda to Join Forces

Walmart Inc. and J Sainsbury have announced the consolidation of grocery and retail companies Sainsbury’s and Asda Group in the U.K.

The agreement will see Sainsbury’s and Asda combine to become one of the U.K.’s largest grocery, general merchandise and clothing retail groups.

“Bringing together two distinctive customer propositions will create a more competitive, adaptable and resilient business–better placed to invest in price, quality, range and more flexible ways for customers to shop,” reads a Walmart company statement.

As a strategic partner, Walmart will leverage its global retail network and insight to enhance the capabilities of the combined business. Following the merger, Asda will continue to be run from Leeds by its chief executive officer, Roger Burnley, who would join the group operating board of the combined business.

“We believe the combination offers a unique and exciting opportunity that benefits customers and colleagues,” says Doug McMillon, president and chief executive officer, Walmart. “As a company, we’ve benefited from doing business in the U.K. for many years, and we look forward to working closely with Sainsbury’s to deliver the benefits of the combination."

Key points of the agreement include:

  • Forming one of the U.K.’s leading grocery, general merchandise and clothing retail groups, with combined revenues of £51 billion for 2017.
  • Allowing investment in areas that will benefit customers the most: price, range and creating more flexible ways to shop across Sainsbury’s, Asda and Argos.
  • Overseeing both the Sainsbury’s and Asda brands and providing them resources to them to fine tune their distinct customer propositions and attract new customers.
  • Offering more opportunities for colleagues at all levels.
  • Combining a network of more than 2,800 Sainsbury’s, Asda and Argos stores and several of the U.K.’s most visited retail websites to create greater choice for customers.
  • A comprehensive range of channels and formats across supercenters, superstores, supermarkets, convenience stores and digital.

The merger is subject to various approvals. Following the deal, Walmart would retain 42 percent of the share capital of the joint business while Sainsbury’s would hold 29.9 percent with full voting rights attached. Walmart would receive approximately £2.975 billion in cash, subject to customary closing adjustments, appraising Asda at approximately £7.3 billion on a debt-free, cash-free and pension-free basis.

Fender Rocks on with New Licensing Exec

Fender Rocks on with New Licensing Exec

Fender Music Instruments has appointed Dan Heitkemper to serve as vice president of licensing and merchandising.

In his new role, Heitkemper will oversee licensing of the Fender brand and work with partners to expand the brand’s presence across apparel, collectible products and more in an effort to engage with customers on a global level.

Tiny Tusks Lays Its Trunk on Reading Apps

Tiny Tusks Lays Its Trunk on Reading Apps

Tiny Tusks has entered into a licensing agreement with Hungary based-Bookr Kids, to bring its titles The Secret of Tiny Tusks Island and The Banana Superhighway to the children’s app.

The agreement will see the books become available on the Bookr Kids app, a library application developed for kids ages 2-4. Each story will come to life through animation, narration, text highlighting and educational games related to the story.

Karl Lagerfeld Wants to Do Your Makeup

Karl Lagerfeld Wants to Do Your Makeup

Chanel creative director Karl Lagerfeld has partnered with Australian beauty company ModelCo for a new collaborative color cosmetics line, according to Women’s Wear Daily.

The limited edition collection will offer more than 50 SKUs inspired by the fashion icon and designer’s personal style and will be marketed toward  “people of any age who might like it–also young people who know more about makeup than all of us.”

The collaboration coincides with ModelCo’s expansion into the U.K, greater Europe and the U.S, and is Lagerfeld’s first complete makeup collection. It is set to debut globally this month.

Perry Ellis Knows Accessories Make the Man

Perry Ellis Knows Accessories Make the Man

Perry Ellis International has entered into a licensing agreement with Arnold Willis and Company for men’s accessories under its Farah label.

The new men’s collection will include bags, luggage, small leather goods, belts, hip flasks, water bottles, mugs, braces, umbrellas, stationery, manicure kits, cufflinks, tie bars and lapel pins that aim to reflect the Farah brand’s heritage and draw on its London hipster aesthetic.

The new Farah collection will be available in select department stores and online and through company owned retails stores.

Hachette is Going on a ‘Zafari’

Hachette is Going on a ‘Zafari’

The Ink Group has tapped publishing company Hachette to serve as the global master publisher for French language books based on its new children’s TV show “Zafari.”

The new series follows the adventures of Zoomba, a baby elephant who was born with the stripes of a Zebra. The series is distributed by NBCUniversal in Latin America, Asia and Europe.  

Publishing dates have not been announced.