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Articles from 2020 In February

New Balance, Big League Chew Hit Homerun with Cleats Deal


New Balance and Big League Chew are dropping baseball and softball cleats.

The collection is based on four flavors of Big League chew including original, sour apple grape and blue raspberry. There is one capsule for women and four for men.

“Bubble gum and baseball have always been the perfect pair, and now with New Balance, that includes a perfect pair of shoes,” says Rob Nelson, inventor, Big League Chew. “New Balance has done an incredible job of bringing our iconic Big League Chew characters to life.”

The New Balance x Big League Chew collection is available now at

Semaphore Licensing Signs Ireland Boys Productions


Ireland Boys Productions is now a part of the Semaphore Licensing Solutions talent portfolio.

The Ireland Boys Productions channel launched in 2015 and is known for its vlogs and behind-the-scenes look at pranks. The YouTube channel currently has more than 3.65 million subscribers while its content has had 546 million lifetime views.

The announcement of Ireland Boys Productions comes as brothers Ricky and Nick Ireland along with Semaphore’s Executive Team will be attending Playlist Live, a three-day event where online creators and supporters can come together to discuss their content.

Canada Goose, Medicom Toy Team to Support Polar Bears International.


Canada Goose and Medicom Toy have teamed up to release a limited-edition BE@RBRICK in support of Polar Bears International

The collaboration launched on International Polar Bear Day, an annual event that raises awareness of the challenges polar bears face due to climate change and declining sea ice, which is vital for their survival.

A portion of proceeds from each BE@RBRICK will go directly to PBI to support funding for research and environmental advocacy. Available in three sizes: 1000 percent priced at $995 with a $50 donation, and a 100 percent + 400 percent (sold as a packaged set) priced at $250 with a $25 donation.

The Canada Goose PBI BE@RBRICK is available exclusively at, select Canada Goose retail stores globally and Hypebeast's HBX.

Skechers, Goodyear Kick Off Footwear Collab


Skechers has announced it is building on the technology in its footwear through a new collaboration with The Goodyear Tire & Rubber Company.

Select styles across multiple categories for men, women and kids will utilize Goodyear rubber technology in custom Skechers outsoles.

Initially launched on three running shoes from the Skechers GOrun collection, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking sneakers and will expand through 2020 to athletic lifestyle, trail and work footwear categories for men and women, as well as kids' styles.

"Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we're using that same ingenuity to enable consumers to wear high-performance shoes," says Christian Jurado, global director licensed products, Goodyear.

Skechers styles featuring Goodyear Performance Outsoles are available at Skechers retail stores,, and select retail partners.

David Tutera Jewelry Launches at Macy’s


David Tutera has announced the launch of his Everyday Celebrations silver plated jewelry collection through a licensing agreement with manufacturer LA Rocks.

The collection features Swarovski crystals and crystal pearl elements and pieces of the collection come in multiple colorways.

“I believe every day is a party and worthy of celebration,” says David Tutera. “And I can think of no better way to show off that spirit than a sparkling piece of jewelry. Everybody needs a little sparkle in their life.”

Macy's is the exclusive Everyday Celebrations launch partner through their online retail platform. will feature the first three color ways of the David Tutera Everyday is a Party necklace in silver, gold and rose gold with Swarovski crystal and crystal pearls in colors cream rose, lavender and rose gold. More color ways are planned for release throughout 2020.

 "Our goal at Swarovski is to inspire and to spread light into the world through our sparkling crystals,” says Andrea Nondorf, managing director, Swarovski Professional. “We are excited to be able to partner with LA Rocks to create a collection of jewelry with David Tutera that will empower women to celebrate the many facets of themselves everyday."

The collection is available now exclusively at Macy' and will premier in Macy's Herald Square flagship store on April 15, in advance of Mother's Day.

Rediffusion Inks International Licensing Deal


British electrical consumer appliance trademark brand Rediffusion has completed its first licensing deal with a consortium of Chinese companies led by East-Innovation Brand Management.

East-Innovation plans to use Rediffusion’s trademark for the manufacture, sale and distribution of a wide range of consumer electrical and electronic products to the growing Chinese market.

“Throughout the 60’s, 70’s and 80’s, Rediffusion was a pioneering brand that represented innovation and trust with the British and Commonwealth public, and with the booming retro branding market there is a real opportunity to re-launch Rediffusion internationally,” says Ken Helps, managing director, Rediffusion. “The brand’s distinct British heritage is very well received in emerging global markets, especially in China and South East Asia. You only have to look at brands like Nokia, Nintendo, Kodak and Harley Davison, that have successfully launched new product lines to capitalize on nostalgic consumers, to see that there is a promising future for retro branding. I’m delighted to be working with East Innovation to bring the Rediffusion brand back to life, and thankful to Capital Law for their pragmatic, clear advice on this important licensing deal.”

Pebbles Cereal, Dymatize Get Pumped for Protein Powder Flavors


Athletic nutrition brand Dymatize and Post Consumer Brands have teamed up to create a mashup of two cereals and hydrolyzed whey protein isolate: Dymatize ISO100 Fruity Pebbles and Cocoa Pebbles.

Pebbles flavors stay true to the Dymatize brand with hydrolyzed 100% whey protein isolate and 25 grams of protein per serving. The Fruity Pebbles and Cocoa Pebbles protein are made to provide the same tastes of the original cereals without extra sugars and carbohydrates.

"We are excited to team up with a leader in the sports nutrition industry to bring the taste of the iconic Pebbles cereal brand to athletes," says Leah Broeders, head, partnerships and licensing, Post Consumer Brands. "Dymatize's commitments to quality and innovation align well with the Pebbles brand. With this collaboration, people will now have the chance to enjoy the unmistakable, classic flavor of Pebbles cereals that they have come to know and love in a different form."

The ISO100 Fruity Pebbles and Cocoa Pebbles Whey Protein will be available for purchase at specialty retailers like Vitamin Shoppe and online retailers, including Amazon and

"Pebbles cereals are a household legend,” says Annie Seal, vice president marketing, Dymatize. “When we were developing the ISO100 Fruity Pebbles and Cocoa Pebbles protein, we wanted to make sure we captured the nostalgic, iconic flavors – and we nailed it.”

H.E.R., DIFF Set Sights on Eyewear Collab


R&B artist Gabriella Wilson, known by her stage name H.E.R., has teamed up with eyewear brand DIFF for a capsule collection of eyewear.

The collection includes four designs that are all a take on DIFF classics, including the oversized Bella shades in black with gold detailing and the rounded Driver shades with blue-yellow gradient lenses.

“I've gotten so many different offers from eyewear companies to collaborate, but a lot of those people didn't want to give me creative control,” H.E.R. told Billboard. “They wanted me to be the face, yet not be involved in the design. But sunglasses are my thing, and I knew I wanted to do it the right way. And so when we started having a conversation with DIFF and I began looking into them, I realized that I would be able to do my thing with them creatively. Plus, they're really a charitable company, which means a lot to me. Giving back and creative freedom? It's the best of both worlds!”

 DIFF has made headlines in recent years for its collaborations with brands including Taco Bell and “Sesame Street.” The fashion brad has also partnered with charitable organizations such as Sightsavers to provide eye exams and glasses to those in need.

The H.E.R. x DIFF collection is available now at

Salt-N-Pepa, Milani Launch Makeup Collection


Milani Cosmetics has partnered with female hip-hop duo Salt-N-Pepa to launch a makeup collection celebrating their style and the ‘90s as a whole. 

The collection includes The Hot, Kool and Vicious eyeshadow and highlighter palette and The Very Necessary eyeshadow and highlighter palette, both of which are shaped like CDs. It also includes two lip kits inspired by the duo: “Push It” and “Shoop.”

"Makeup has always been a form of self-expression for us,” says Sandra “Pepa” Denton. “I love to experiment and play with different looks and have been a long-time Milani makeup user. My mother and sisters also use the brand so this partnership took things full circle.”

The pair was heavily involved in creating the collection, choosing products along with shades, textures and more.

"Milani's message of diversity and inclusivity really resonated with us," says Cheryl “Salt” James. "It was extremely important for us to create products that represent us and are accessible to our fan base."

The limited-edition collection is available now on and In-store distribution will be followed by the launch at Ulta stores on Mar. 15. Other availability includes Walgreens, CVS, HEB and Shoppers Drug Mart in Canada as well.

"Milani was one of the first brands to champion diversity and stand behind the mission of offering prestige quality to all," says Evelyn Wang, chief marketing officer, Milani Cosmetics. "Throughout their career, Salt-N-Pepa have achieved many notable 'firsts' – first female rap act to gold and platinum status; first female rap act to win a Grammy Award. It's been a collaboration that celebrates breaking barriers and true confidence.”

H&M, P.E Nation Suit Up for Athleisure Line


Fast fashion brand H&M has teamed up with Australian athleisure company P.E Nation for a sustainably sourced fashion collection.

The collection is made from materials including organic cotton and recycled polyester. It features activewear, skirts, swimwear, t-shirts and undergarments in black, white, gray marl, sand, mint green, neon pink and pops of bright orange.

“With H&M, we wanted to create an original P.E feel with a fresh new color palette that uses recycled, organic or other more sustainable fabrications,” says Pip Edwards, co-founder, P.E Nation. “We reimagined P.E signature silhouettes and remixed them with new fabrications, neon and unexpected trims. We went for the best-selling athleisure pieces and threw in some fashion tees and skirts, plus accessories, to complete the P.E Nation woman.”

The new line boasts large logos and tie-dye patterns along with elastic waistbands and zip details. It is now available in select stores worldwide as well as on starting Mar. 5.

 “All the pieces work so well together – it’s very easy to mix and match the whole collection,” says Claire Tregoning, co-founder, P.E Nation. “I love the pleated skirt and the spray jacket as a look, the pink active set is super fun, and I also love the swimwear and the slides, of course. I love to mix feminine and masculine styles for the ultimate tomboy street look. The most exciting thing about this collaboration, however, is that it is a more sustainable, conscious collection.”