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Articles from 2019 In February


PGA Tour Swings into Korea

PGA Tour Swings into Korea

CAA Sports Licensing brokered the deal on behalf of the PGA Tour.

The initial product range is slated to be released in fall/winter 2019.

The agreement supports the PGA Tour’s efforts to widen its fan base in Asia, and HansaeMK plans to open 100 stores across Asia by 2020 that will carry PGA Tour-branded merchandise.

“We have found a first-class partner in HansaeMK and couldn’t be more excited about the long-term potential,” says Len Brown, chief legal officer and executive vice president, licensing, PGA Tour. “We look forward to growing this program with HansaeMK, and we’re excited for the launch this fall.”

“By utilizing HansaeMK’s expertise in design, manufacture and distribution, we can tap into the authenticity of the PGA Tour brand to create one of the most successful golf wear brands in Asia,” says Michael Kim, president and chief executive officer, HansaeMK. “We fully expect to have the same type of success with the PGA Tour as we have with the LPGA and NBA. We look forward to a successful partnership with the PGA Tour.”

Harrods Announces New E-Commerce Platform

Harrods Announces New E-Commerce Platform

Farfetch will create a state-of-the-art global online destination for the department store and will provide e-commerce management, operations support, international logistics support and technical support.

Harrods will continue to operate and manage marketing, brand relationship and product strategy, creative and editorial content and customer service.

“Harrods is famous for its exemplary approach to customer service and ‘art of the possible’ philosophy,” says José Neves, founder, chief executive officer and co-chairman, Farfetch. “Achieving the highest level of customer service in a digital world can be difficult, which is why Harrods has chosen to partner with Farfetch Black & White Solutions. Our experience of building platform technology for luxury brands means that Harrods’ online offer will be every bit as exciting as the in-store experience.”

“Harrods has been providing customers with the highest levels of service for over 170 years and has invested relentlessly in delivering this service-level across every touchpoint of the business,” says Michael Ward, managing director, Harrods. “Partnering with Farfetch Black & White Solutions allows Harrods to work with the market leader in e-commerce technology to deliver a seamless service online, which will continue to feel instantly and unmistakably Harrods. Our shared objective with Farfetch Black & White Solutions is to ensure that Harrods digital customers receive the same exemplary service as those who visit us in-store.”

Manic Panic Appoints Pacific Swell as Licensing Agent

Manic Panic Appoints Pacific Swell as Licensing Agent

Pacific Swell Brands will focus on forging partnerships across hair styling, beauty, fashion, home décor, Halloween seasonal products, among other products.

“Manic Panic is truly a rainbow of a brand in the sense that it appeals to a wide range of demographics and consumer groups from punk, hipsters and ravers to the mainstream fashionista all the way up to celebrities, high-fashion runway models and designers,” says Vivian Velasco, president, PacSwell. “We look forward to carrying the Manic Panic name, history and culture into new product categories and channels through powerful licensing partnerships.”

Fanattik Inks Deal for Rambo

Fanattik Inks Deal for Rambo

U.K.-based collectibles company Fanattik has signed a European-wide multiyear license with Studiocanal for a line of Rambo-branded collectibles.

The first Rambo film debuted on the big screen in 1982, debuting the story of former Green Beret John Rambo, who is followed into the mountains and forced to use his combat skills to survive after being pursued by a tyrannical sheriff and his deputies.

“The items that we are creating will include the likeness of Sylvester Stallone as John Rambo, and that will make a big difference to the collectibles produced,” says Melissa Tudor, product development, Fanattik. “We are very much a fan-focused company, and the fans want to see Rambo on the product.”

The latest film in the Rambo franchise will be released this fall.

FF Shanghai to Bring ‘Rick and Morty’ to China

FF Shanghai to Bring ‘Rick and Morty’ to China

The deal will also see FF Shanghai work as a consulting partner in charge of strategy and creative solutions for other franchises including “The Powerpuff Girls,” “We Bare Bears” and the animated emoji rabbit Tuzki.

Royal Velvet Teams for Home Textiles

Royal Velvet Teams for Home Textiles

Himatsingka will design, manufacture and distribute products in several home textile categories including sheets, fashion bedding, utility bedding including down and down alternative pillows, mattress pads and protectors, blankets and throws, bath and beach towels, bath accessories, bath rugs, shower curtains, pet beds and pet throws.

Himatsingka’s Royal Velvet collections will launch at retail in spring 2020.

Disguise To Create Pokémon Costumes

Disguise To Create Pokémon Costumes

The licensing deal is based on Pokémon animation and encompasses the U.S. and Canada. Disguise’s Pokémon costumes, featuring Pikachu, Eevee, Ash Ketchum and more, are slated to launch in fall 2019.

“Pokémon is as popular as ever, and we’re excited to help fans of all ages ‘become’ many of the most beloved characters from the franchise this Halloween,” says Tara Hefter, executive vice president and general manager, Disguise. “This is one of the world’s most iconic brands, and we’re thrilled to create fun and innovative costumes and accessories for the whole family to wear.”

Gloria Vanderbilt Designs Deal with Amrapur

Gloria Vanderbilt Designs Deal with Amrapur

The deal, which was brokered by The Brand Liaison on behalf of Gloria Vanderbilt, spans bedding, bath, kitchen and window treatments.

The Brand Liaison has expanded the Gloria Vanderbilt brand via licensing including footwear (E.S. Originals), bags (Sasha Handbags), socks, hosiery and cold weather accessories (Berkshire Group), among many other partnerships.

Hard Rock Forays into E-Commerce

Hard Rock Forays into E-Commerce

Restaurant, hospitality and lifestyle brand Hard Rock International has debuted an online version of its Rock Shop, a new e-commerce platform bringing Hard Rock merchandise to customers across the globe that will include exclusive limited-edition items.

The site will offer classic tees, hats, collectible pins, glassware and other collectible items.

For more information on The Rock Shop, visit shop.hardrock.com.

Martha Stewart Dives into Seafood Line

Martha Stewart Dives into Seafood Line

The Martha Stewart for True North Seafood product line will offer various True North Seafood products that are accompanied by Stewart’s signature butter flavor and blend of spices. The product packaging will feature an easy-to-follow recipe created by Martha’s Test Kitchen.

Products include Atlantic Salmon with Lemon Herb Butter, Sockeye Salmon with Miso Butter, Wild Alaska Pollock with Southwest Spice Blend and a Seafood Medley (Wild Alaska Pollock, Atlantic Salmon and Bay Scallops) with Herb Spice Blend.

“This line is all about convenience and quality product,” says Andrew Young, vice president, global sales and marketing, True North Seafood. “It is a perfect option for existing seafood customers while encouraging new customers who may not be as comfortable buying or preparing seafood to shop the category.”

The Martha Stewart for True North Seafood product line will debut at the Seafood Expo North America in March and will be available via U.S. grocery retail in May 2019.