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Live Keynotes Spotlight the Top Trends in Retail and Licensing

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Licensing Leadership Summit brings together C-level executives from the world’s largest players across manufacturing, retail and brands to discuss, debate and collaborate on the future of consumer product licensing and shape the strategic direction of the industry in 2021 and 2022.

“This year, perhaps more than ever, leaders and decision makers from around the world must come together to connect and work toward our future beyond the pandemic,” says Anna Knight, vice president, global licensing group, Informa Markets. “As 2020 is the first year Licensing Leadership Summit will be held virtually, the event is now more accessible than ever, with more diversity of speakers, and more opportunities to connect and engage with content that in the end, brings us all closer together.”

This year’s agenda is highlighted by keynotes from Coded Futures/ASOS Ventures, Google and JPatton. From the future of retail to the challenges protecting your brand in a digital world, this year’s keynotes shed light on the diverse trends shaping the industry’s future.

The Retail Revolution: Planning Ahead for Digital Disruption

Speaker: Marcus East, Technical Director, Office of the CTO, Google

Overview: How are brands going to need to behave to interact with the retail customer of the future? This keynote will look deeply at customer intimacy in a digital age and explore how consumer-facing brands and their core audience will be shaped in the next decade.

Revolutionizing Brand Protection

Speaker: Dr. Wes Wang, Chief Scientific Officer, JPatton

Overview: One of the toughest issues for brand licensors and their licensees is the issue of counterfeit products posing as real items. It robs revenue for both the licensors and licensees and hurts brand value. In 2019, a new technology became available to help protect brand licensors, licensees and retailers. This technology provides the licensing supply chain with the ability to protect revenue as well as the consumer, without changing anything. This session will explore how utilizing scannable forensic security technology can solve counterfeiting issues.

Time to Play: Supercharging Retail Through Gamification

Speaker: Daniel Bobroff, Co-Founder, ASOS Ventures, and Founder and Chief Executive Officer, Coded Futures

Overview: We have all played our part in how technology has disrupted the traditional world of retail. But in the shadow of the recent pandemic, technology has emerged as retail's savior. And as retailers scramble to accelerate their digital capability, a superpower exists that most know, yet few have mastered. It is the art of gamification.

Using game techniques and methodologies, there is an urgent need for retail to deliver compelling digital experiences that are human focused rather than merely task obsessed. And, as we build the next incarnation of retail theatre, let's make sure to satisfy a new generation of highly creative, multitasking customers, who have simply become impatient with a world that appears too slow.

This practical keynote will provide the latest thinking in how gamification is changing the world of retail, across its entire value chain, and reshaping organizations. Learn how to use simple techniques for your customers today, and leverage gamification as the winning effect for your business, culture and bottom line.

Get Ready for Licensing Leadership Summit

All sessions will be available on-demand throughout both live event days and for four weeks after the conference ends. The full agenda can be viewed here.

Add these live keynote and on-demand sessions to your schedule now by registering for the Licensing Leadership Summit now!

A Snapshot of the Licensing Leadership Summit

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Wrapping up Festival of Licensing, the four-week virtual event, the Global Licensing Group will host the first-ever virtual Licensing Leadership Summit, an invaluable learning and networking resource for the licensing industry that brings together the leading minds in the industry to discuss trending topics across multiple categories.

Register to attend Licensing Leadership Summit by clicking here.

Taking place Oct. 28-29, the two-day event will find C- and executive-level professionals from all over the licensing industry as they gather to network and listen to discussions from industry thought leaders. From discussions about retail and brand activations to talks about digital, athletic and artistic talent, Licensing Leadership Summit has something for every facet of the licensing industry.

Speakers include Dr. Wes Wang of JPatton, who will introduce some breathtaking new technology in a keynote that will no doubt revolutionize brand protection; Marcus East of Google will speak to the digital retail transformation; Funko’s Lauren Winarski will talk about how fans are key to on-demand distribution; BBC will join for a panel conversation around what a sustainable future looks like; and so much more.

Get Ready for Licensing Leadership Summit

All sessions will be available on-demand throughout both live event days and for four weeks after the conference ends. The full agenda can be viewed here.

Add these live keynote and on-demand sessions to your schedule now by registering for the Licensing Leadership Summit now!

 

Jason Wu to Launch Beauty Line at Target

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Designer Jason Wu is branching out into beauty thanks to a new partnership with NYX Cosmetics founder Toni Ko.

The brand, Jason Wu Beauty, is set to be carried at 400 Target stores and will include 25 initial products at launch for eyes, lips, cheeks and brows. Prices will be between $10 and $25.

The products will be carried in Target beginning next January.

Pinkfong Baby Shark Makes a Splash with FinFest Instagram Takeover

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To celebrate the launch of the Pinkfong Baby Shark Dancing DJ, WowWee and Pinkfong have announced partnerships with celebrity and influencer families to participate in an online activation to create and showcase FinFest dance parties at home.

The new Pinkfong Baby Shark Dancing DJ comes with seven songs and three dance games.

As part of the activation, FinFest special guests and their families show off their dance moves and play with the Pinkfong Baby Shark Dancing DJ.

The FinFest special guest is Cheyenne Floyd, TV and social media personality, with all-star appearances from Mallory Ervin, Christy Beck, Jen Chae, Lindsay Hay, Karla Lu, Tiffany Davidson and Raff.

WowWee and Pinkfong have also announced that a surprise guest to be revealed on the day .

Fans can check out @WowWee @Pinkfong.Official and @NickJr on Instagram on Oct. 24 to find out more.

NHRA, Holland Bar Stool Rev Up for Home Décor

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The National Hot Rod Association has partnered with Holland Bar Stool for a collection of home décor bar stools, tables, neon wall clocks and more. 

The new NHRA collection can be purchased via Holland’s website. The licensing partnership was secured by JRL Group, NHRA’s licensing agency.

TeamTO Acquires TV, Film, Licensing Rights to ‘Ninn’

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TeamTO has announced the acquisition of “Ninn,” a series of graphic novels by Jean-Michel Darlot and Johan Pilet. 

For the first time, the content producer will create an ambitious animated limited series for the seven and over audience. The series will star Ninn, an 11-year-old girl with a mysterious connection to the Paris Metro.

“As soon as I saw the first album, I immediately felt attracted by its graphic design style, which is both classic and fantastical,” says Corinne Kouper, executive producer, TeamTo. “I fell in love with the independent and free-thinking spirit of this little urban girl on the platform of the Paris Metro, visibly protected by her large and warm white tiger. I also liked the idea of Ninn roaming freely through the underground tunnels on her skateboard as if it were her bedroom, and her unique and touching relationship with her two dads.”

To date, four graphic novels have been distributed in France, Belgium and Canada, with over 100,000 copies sold in France alone. A fifth and sixth novel of the series are currently in production.

Difuzed, Dedicated Join Forces for Sustainable Fashion

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Difuzed and Dedicated have joined forces for a sustainable fashion line.

The result of thr collaboration is a vibrant clothing line filled with cute and nostalgic prints and embroideries, including the eight-bit console and characters from Super Mario. The collection includes t-shirts, sweaters, active wear, caps, jumpers and scarves.

We are very excited about our collaboration with Dedicated,” says Gilbert El Kalaani, chief executive officer, Difuzed. “We also understand the importance of creating sustainable collections, so it made sense for us all to be part of this journey.”

Dedicated is a sustainable clothing brand from Sweden that uses GOTS and Fairtrade-certified cotton, along with natural fibers, to make their clothes. In addition, the polyester they use is made of recycled plastic bottles.

I was 13-years-old when the first Nintendo Entertainment System was launched, and this machine had a magical appeal to all kids in this era,” says Johan Graffner, chief executive officer, Dedicated. “This collaboration is like a dream come true. Now finally we can bring gaming together with sustainable fashion.”

Medialink to Rep Pets Rock in Asia

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Medialink Animation International, a wholly owned subsidiary of Medialink Group, is the newly named licensing agent for the Pets Rock brand.  

Medialink will be responsible for representing Pets Rock in Hong Kong, China, Taiwan and South East Asia. 

“Medialink values long-term partnerships and that’s why we are so excited to work with an outstanding brand like Pets Rock as we both share the same values,” says Noletta Chiu, executive director, Medialink. “We have always strived to be innovative in our brand collaborations as seen in the many accomplishments of Medialink over the years, and Pets Rock has also sparked a lot of creative ideas by its style and humor. We look forward to achieving more success for the brand across the region through this long-term partnership.”

Pets Rock is making substantial inroads into the Asian market. The brand currently has more than 80 characters and combines people’s fascination with their pets and the cult of celebrity in a mix of pop culture and trends. 

The brand is popular amongst Chinese audiences and it boasts numerous collections with apparel partners including Trendiano, Reshake (part of Mark Fairwhale) and Nasty Palm. 

Pets Rock has also enjoyed collaborations with major companies including Starbucks, Virgin Media, LeSportsac and Costa Coffee, and most recently with KFC and Dr Cink. 

“We’re extremely excited to have Medialink onboard to represent our iconic characters across the territory, and to be able to build on the success of Pets Rock together,” says Kate Polyblank, managing director, Pets Rock. “We trust that our brand will be in good hands, and we do look forward to engaging with our fans and taking the brand to new heights.”

‘Shaun the Sheep’ Attraction Opens in Japan

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Aardman has announced that a new “Shaun the Sheep” immersive illumination experience will open at the Rosa & Berry tourist attraction in Tawada, Japan.

The illumination event, which opened on Oct. 23 and run until Mar. 28 is the world’s first illumination experience featuring “Shaun the Sheep” and the largest of its kind in the Kansai region of Japan.

The title of the event is “Rosa & Berry Illumination Fairy Fiesta – Lighting Performance on the Hill” and will cover an area of approximately 60,000 square meters. It will be decorated by around 800,000 LED lightbulbs of various colors.  

This project has been launched as a long-term business plan for Rosa & Berry with the aim of helping to revitalize the local tourist industry, which continues to suffer the effects of the global coronavirus pandemic, and to establish the multi-attraction facility as a seasonal evening tourist destination.

The inspired team at Rosa & Berry have produced another magical event that’s sure to bring joy to visitors throughout the winter season,” says Ngaio Harding-Hill, head, attractions and live experiences, Aardman.

In March 2019 “Shaun the Sheep Farm Garden,” opened and has seen approximately 240,000 annual visitors since opening its doors.

 The team at Aardman continue to develop its portfolio of “Shaun the Sheep” attractions and live experiences in the territory including opening the latest addition to the Shaun the Sheep Family Farm café outlets at Mioka Kamiooka, Yokohama this month.

Aconyte Books, Asmodee Italia Partner for Italian Novels

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Asmodee Entertainment has announced that their new fiction imprint, Aconyte Books, has agreed to a multi-year arrangement with Asmodee Italia to translate their range of novels for the Italian market.

Aconyte’s list includes series based in the worlds of many of Asmodee’s games, including “Arkham Horror,” “Twilight Imperium,” “KeyForge,” “Legend of the Five Rings,” “Descent” and “Pandemic.”

“It’s really important to us to find exactly the right partners,” says Marc Gascoigne, publisher, Aconyte. “In the Italian market, Asmodee have two natural advantages – they grew from an established book publishing business and they are already translating and promoting the games set in the same worlds as the novels. We’re utterly delighted to be working with them to bring our books to Italian readers.”

Novels in the deal are brand new stories based on the game worlds, bringing tales of adventure and fantasy. The first titles are expected to hit bookshops and hobby stores in spring 2021.

 “We started building our business from books, publishing novels and localizing roleplaying games,” says Massimo Bianchini, country manager, Asmodee Italia. “This new synergy with Aconyte allows us to reconnect in an even deeper way to a feature that has always been present in the DNA of our company. We are certain that this will be an exciting and stimulating adventure.”