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Endemol Shine North America Reveals Festival of Licensing Plans

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Endemol Shine North America has announced the key properties from its extensive Banijay Brands portfolio that it will highlight at Festival of Licensing – Americas Week. 

Endemol Shine North America is appearing at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

The Endemol Shine North America portfolio is part of Banijay Brands’ global offering which will additionally feature in the EMEA and Asia weeks. Endemol Shine North America’s unscripted brands include culinary franchises “MasterChef” and “MasterChef Junior,” “The Biggest Loser” and the upcoming extreme obstacle course series, “Wipeout,” which is set to return next year.

Other brands to be featured include scripted titles “Peaky Blinders” and “Utopia” along with digital animated series “Simon’s Cat,” British icon “Mr. Bean” and legacy game show property, “Deal or No Deal.”

Endemol Shine North America executives will be available for meetings at the Festival of Licensing virtual conference during Americas week (Oct 20-22, 2020).

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McFarlane Toys Appoints EVP, Global Business Development and Licensing

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McFarlane Toys has expanded its licensing program with the addition of Tanya Visano.

Visano has more than 15 years of entertainment and licensing expertise, both domestically and internationally. Her new role will focus on strategically growing McFarlane Toys' domestic and international business. Additionally, she will lead the delivery of high-value transfers between partners and be involved in implementing new approaches to deepen McFarlane Toys' analytical capabilities.

"McFarlane Toys has a proven track record of working with renowned and award-winning brands, franchises, and companies to make a variety of high-quality toys and figures that appeal to fans and consumers of all ages,” says Todd McFarlane, chief executive officer and creative force, McFarlane Toys. "We are excited to leverage this expertise to secure more master toys licenses with top global brands."
Visano will work closely with licensing director, Jen Cassidy, to continue its strategic growth of major properties and brands to its licensing portfolio. Cassidy's recent efforts lead to the acquisition of brands “DC Comics,” “Fortnite” and “My Hero Academia.” Cassidy will continue to lead the acquisition strategy in collaboration with Visano.

"I am exceptionally excited to be joining the McFarlane Toys team, an art and content-driven company,” says Visano. “The DNA of exceptional talent starts with our founder Todd McFarlane and extends throughout the organization. Coupled with a high standard in product development.  From our sculpts, that undergo a meticulous process, to the premium articulation and paint decoration that maintains artistic integrity, McFarlane Toys products have a luxury appointment at mass pricing."

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‘Ready Steady Cook’ Refreshed for New Licensing Opportunities

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Banijay has announced the launch of a new consumer products program for the cooking brand, “Ready Steady Cook.” 

Banijay is appearing at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

The brand is back with a modern style guide and suite of creative assets. Banijay’s latest licensing program will include opportunities to develop products across a range of categories including food storage, kitchen appliances, cookware, textiles, foodstuffs and digital products for the heritage brand. 

“Worldwide consumers and audiences love ‘Ready Steady Cook’ and we’ve seen a real rise in fans from younger demographics,” says Jane Smith, group director, brand licensing, Banijay Brands. “This classic heritage brand is both nostalgic and fresh in bringing together people, generating culinary ideas, and providing great entertainment, creating an exciting opportunity for new licensees and partners. The quality and popularity of the ‘Ready Steady Cook’ brand means the products are sure to fly off the shelves.”

The Ready Steady Cook brand values mirror that of kitchens around the world, with a particular focus on value for money, sustainability, managing food waste and provenance; all of which will resonate with economically conscious and environmentally aware consumers looking for culinary products to add to their homes. Consumer brand awareness has also been amplified this year in the United Kingdom following the successful TV relaunch on BBC One from Remarkable TV.

Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.

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Bardel Entertainment, Rainbow S.p.A. Acquire The Bailey School Kids Rights

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Bardel Entertainment and Rainbow S.p.A. have acquired the rights to the best-selling Scholastic book series The Bailey School Kids by Debbie Dadey and Marcia Thornton Jones. 

Following the announcement, the companies will work to develop a live-action series inspired by Scholastic’s best-selling book series of all time.

“We’re thrilled about the opportunity to expand The Bailey School Kids’s universe into a live-action series for future generations to grow up with,” says Rick Mischel, chief executive officer, Bardel Entertainment. “With themes of friendship, fantasy, humor and a few scares in the face of navigating pre-teen years, it’s no surprise that Debbie and Marcia’s books are counted among Scholastic’s top best-selling series of all time. We look forward to kids all around the world getting access to these stories.” 

Bardel and Rainbow will jointly produce the live-action series with Mischel, Kimberly Guidone and authors Marcia Jones and Debbie Dadey serving as executive producers. Stephen Moore of the Paul Kohner Agency negotiated the deal on behalf of Marie Lamba and Jennifer DeChiara of the Jennifer DeChiara Literary Agency. The project was first brought to Bardel by writer/producer Arne Olsen, who will also help develop with Bardel and Rainbow.

“Rainbow is always looking for great stories that can capture the imagination of families around the world,” says Iginio Straffi, founder and chief executive officer, Rainbow Group. “These are quite rare to find and require a strong creative vision. As soon as we came across The Bailey School Kids, however, we realized that this best-selling series is a compelling concept full of potential that can’t wait to be brought to the screen.”

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License Global Live

Webinar: FOL Highlight - Building a Long-Term Program: What do Licensors Need to Do?

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Webinar Information
Start Date: Oct 01, 2020 - 12:00 AM PDT

In this session, you will hear representatives from brand, agent, licensee and retailer answer the following questions: 1) Identify a brand that has developed a long term licensing programme and what you admire about it 2) Select one key element that will make the difference to a brand when developing a long term strategy from your point of view 3) What’s the biggest mistake brands make when developing their programmes 4) In the new climate when what should a brand do to protect itself and continue to grow?

SPEAKERS:

  • Nikki Samuels, CEO, factory
  • Ruth Golightly, Head of Buying, Children's Clothing, Asda/George
  • Ashley Holman, Managing Director, Riverside Brands
  • Gabrielle Sims, Head of Licensing, FatFace

MODERATORS: Richard Pink, Managing Director, Pink Key Licensing

License Global Live

Webinar: FOL Highlight- How the sports industry swerved the biggest brand disruption of recent history

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Webinar Information
Start Date: Oct 01, 2020 - 12:00 AM PDT

Due to the cancellation of mass gatherings and spectator events, Sports has faced a turbulent year in 2020. But, the industry has pivoted through digital engagement, gaming and consumer products to keep fans connected with the high-octane action of Formula 1, the strategy of football (or soccer to our friends in the U.S.) and countless other team games. We ask those at the heart of sports licensing from F1 to Team GB about how sports kept kinetic during lockdown, and how 2021 could bring games back bigger and better than ever before.

SPEAKERS:

  • Joan Carrera Lopez, Senior Manager, Retail & CPG Licensing, Formula 1 (R)
  • Tim Ellerton, Commercial Director, Team GB

MODERATOR: Simon Gresswell, Managing Director, SGLP

License Global Live

Webinar: FOL Highlight - The Role of Licensing in Building Global Brands

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Webinar Information
Start Date: Oct 01, 2020 - 12:00 AM PDT

Enjoy this fireside chat between Jane Smith from Banijay/Endemol Shine and Ben Roberts, Content Editor, EMEA for License Global as they discuss the role of licensing in building global brands

SPEAKER: Jane Smith, Group Director Brand Licensing and Gaming, Banijay/Endemol Shine

Moderator: Ben Roberts, License Global 

License Global Live

Webinar: FOL Highlight - What Do Gamers Want?

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Webinar Information
Start Date: Oct 01, 2020 - 12:00 AM PDT

We break down the trends affecting the rapidly expanding gaming market and its millions of fans, players, streamers and consumers. How has Microsoft's acquisition of Bethesda made waves with fans? How are Gamers engaging with brands, platforms and titles as the market becomes more advanced? What are the secrets to the success of esports? Speaking with Difuzed and Beanstalk, we discuss how brands can make the biggest impact in gaming and asks the biggest question, "What Do Gamers Want?"

SPEAKERS:

  • Dan Amos, Head of eSports, Difuzed
  • Dave Tovey, Director of Brand Development, Beanstalk

MODERATOR: Ben Roberts, Content Editor, License Global